Social Media Use By Restaurants: NYC, SFO & PDX

Social Media Use By Restaurants

Initial Results of New York, San Francisco Bay Area and Portland OR Markets

Chalkboarder.com is compiling the results of an exhaustive study of social media use by the restaurant industry nationally. Some preliminary discoveries are very intriguing.

While the entire study encompasses sixteen (16) major metropolitan areas, we’d like to share initial results from New York, Portland Oregon and the San Francisco Bay Area.

Records were generated from Urban Spoon and Yelp – cataloging the top thirty (30) percent of user-recommended operations in the Urban Spoon $$$ Affordable Fine Dining category.

Here’s the results:

NY % SF % PDX %
Number of Restaurants 932 1491 168
Records Surveyed 272 29% 444 30% 50 30%
Website 222 81.6% 231 52.0% 42 84.0%
Email (direct)
131 48.2% 128 28.8% 25 50.0%
Facebook 15 5.5% 32 7.2% 4 8.0%
Twitter 11 4.0% 20 4.5% 5 10.0%
Twit only 3 1.1% 7 1.6% 3 6.0%
Blogs 2 0.7% 8 1.8% 3 6.0%

.

The remaining metro areas we are compiling are:

Dallas, Philadelphia, Atlanta, Las Vegas, Miami, Washington DC, Boston, Denver, Los Angeles, Seattle, Chicago, New Orleans and Minneapolis. We’re also curious about rural areas and are setting up an additional study to analyze the five states with the least population per density.

Two things surprise us the most – web presence overall and the opportunity to connect.

We’re surprised that so many restaurateurs choose not to invest a small amount of money in web presence (San Francisco’s 52% is very surprising, given the proximity to Silicon Valley). For the equivalent of three months print advertising, an operation could open a virtual door for years.

The opportunity to connect with current customers, enlist them to share the restaurant with their friends, be engaged directly with your patrons – all with minimal investment – at least, significantly less expense than traditional advertising, is real.

We’ll release the completed study early next week. Comments and questions are encouraged!

Jeffrey Kingman

President, Chalkboarder.com

About these ads

5 Responses to “Social Media Use By Restaurants: NYC, SFO & PDX”

  1. Greetings from California! I’m bored to tears at work so I decided to check out your website on my iphone during lunch break. I enjoy the knowledge you provide here and can’t wait
    to take a look when I get home. I’m shocked at how fast your blog loaded on my cell phone .. I’m not even using WIFI, just
    3G .. Anyhow, wonderful blog!

  2. Spot on with this write-up, I absolutely think this site needs a
    great deal more attention. I’ll probably be back again to read more, thanks for the info!

Trackbacks

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: