chalkARTblast 001 :’s New Weekly Bulletin


chalkARTblast 001


Welcome to’s first issue of chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • News
  • Video Pick of the Week
  • Job Openings at
  • Favorite Blog Posts Last Week

And other goodies we liked from last week J




Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

image005 Client News This Week

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and are creating an extended eight month social media campaign.

Jenee Halstead

Jenee is in partial retreat for now – working on music and other lifestyle developments. Her newest release, an EP, is almost ready for release. With, Jenee is crafting a holiday campaign and the social web distribution of her new EP.

Tapwater Music

It seems to be the time of year when music groups go into partial seclusion – Tapwater is taking some time off from the road, while their frontman spends a month or so in Africa. We’re really looking forward to his return and sharing new sounds he’s discovered. For Tapwater, is busy building a new website and blog, in addition to developing a comprehensive year long social web strategy.

Savant Culinaire

While Savant Culinaire is a sister company to – or, more of a pet travel project of ours – we think its appropriate to share what is doing on their behalf.

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. is executing the social web networking and promotion of this amazing itinerary.

Chocorua Group

Chocorua Group offers strategic brand and concept development for organizations. They are excited to announce that Rewarding Feedback has retained their services for the next eight months.

Chocorua Group will be assisting Rewarding Feedback with market presence in the USA hospitality and other industries. Stay tuned through for more announcements – such as taking Rewarding Feedback to the following trade shows:

  • New England Food Show, Boston
  • Las Vegas International Restaurant, Nightclub & Bar Show
  • National Restaurant Show, Chicago


Social Web Clippings ~ Our Favorites From The Last Week

Social Media Today ~ A great article on Best Buy’s recent Facebook snafu. Did they handle it appropriately?

Mashable ~ Mashable reports that Internet Ad Spending in the UK has now topped Television spending.

Mashable ~ We love Mashable’s reporting on the social web. This article lists the 10 Most Romantic Social Media Finds.

Christian Science Monitor ~ CSM is reporting on how Facebook and Twitter are helping the flood victims in the Philippines flee rising waters.

Mashable ~ Five Ways to Make Your Business Transparent. Good reads, good reads.

Social Media Explorer ~ Social Media for a Small Business Restaurant

image007 News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities.
  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Social Grub. We’re in dialogue with Social Grub on many levels. If we land them, you’ll be first to know!
  • Montana Stock Growers Association. Dialogue should resume again this week. We’re patient with these folks – they’re ranching families that live pretty rurally. We did hear this morning that it had snowed deeply in parts of Montana, so we guess they are pretty busy getting their stock into appropriate quarters.
  • Denominational Capital Campaign Consultancy. This quiet, yet effective consulting group, has approached us for assistance in guiding churches on social media applications. Very intriguing ideas.
  • Subcontracting to traditional PR/Marketing Agencies. We’re exploring two negotiations this week, one with a firm in NYC and the other with a firm in VA. Both are very talented PR/Marketing firms. The VA firm is led by the former Marketing Director of AOL and Mapquest.
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands. We think we’ve got a great idea – and since we’re only one connection removed from the top – an outstanding chance.


Jeffrey Kingman, CEO of posts his first article on FohBoh Thursday as one of their ten featured front-page contributors. In it, he’ll explore what the social web could mean for suppliers and distributors in the hospitality industry and how that might increase operator sales volumes.

Additionally, Jeffrey was asked by the magazine Today’s Restaurant to contribute an article for their special May issue devoted entirely to emergent technology.

Stay tuned for information and a link to a webinar on social media that Jeffrey participated in last week.


Noted Blogs

Paul Barron’s Social Coco ~ Idea Creation for your Restaurant

Progressive Dairyman ~ Seriously, It’s Time to Tweet


Video Of The Week


chalkARTblast is produced by

Currently published Mondays. Future publishing will be daily.

Copyright Ó2009 LLC

(503) 305-6397


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