chalkARTblast 003


chalkARTblast 003


Welcome to’s chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • News
  • Job Openings at
  • Favorite Blog Posts Last Week
  • Video Pick of the Week

And other goodies we liked from last week J




Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

image0052 Client News This Week

NEW CLIENT! Social Grub

Social Grub allows restaurants and retailers to create coupons, instant offers, discounts, and other promotions once and then automatically distribute them through their own branded Facebook and MySpace applications, as well as on Twitter and other micro-blogging sites and through widgets.

We’re just getting started with the folks at Social Grub and will be developing a comprehensive strategy to introduce them and their products. This relationship is unique in that their services depend on their clients using social media – so we’ve become the referral Social Grub provides to potential and existing clients.

1337 Wine & 1337 Wine TV

Following a conversation with Marc Fusco, Owner of 1337 Wine, we’re sharing his Skype Wine Tasting Series over social networks. An amazing idea bringing Vintners to a tasting through Skype from around the world.

UPDATE: We’ve negotiated a virtual winery in Second Life to host the first ever virtual/real-world wine tasting. Well announce the Winery, date/time and sl-url in Second Life when we know. Stay tuned for roll-out of social media campaign for this client, starting next week.

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and are developing an extended eight month social media campaign.

Update: We’ll be meeting with Terri Hitchcock, Rewarding Feedback CEO, in New Hampshire the first week on November. This week we’re setting up some F2F (face-to-face) with potential clients and Terri at that time. We spent this past weekend developing their profiles on Twitter and Facebook: come check them out!

Twitter = @rewardfeedback Facebook Page

Jenee Halstead

Update: Jenee’s Holiday mailer is almost done and ready for printing. Still searching for an artist for the EP cover. We’re updating her fan contact info this week.

Tapwater Music

Update: We’ll be meeting this week with Tapwater on strategies for winter. By the way – they’re playing the last concert of the year this Saturday night – a donated concert.

Saturday, October 24th – TapWater DONATES CONCERT @ The Abundant Harvest Celebration benefiting the ACS 2010 Plant Project! Location: The Eastburn @ 1800 E Burnside (Portland, OR) Music from 5:00 til close with opening band The Cow Paddy Stompers and TapWater on the mainstage at 9:00! Beer provided by Roots Brewing Company…support the 2010 Plant Project by purchasing the showcase Roots brew on tap – ’Pints for Plants’!

Savant Culinaire

While Savant Culinaire is a sister company to – or, more of a pet travel project of ours – we think its appropriate to share what is doing on their behalf.

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. is executing the social web networking and promotion of this amazing itinerary.

Update: Savant Culinaire is exploring the idea of partner relationships with wine/food oriented social media tycoons.

Chocorua Group

Chocorua Group (a sister company of offers strategic brand and concept development for organizations. They are excited to announce that Rewarding Feedback has retained their services for the next eight months.

Chocorua Group will be assisting Rewarding Feedback with market presence in the USA hospitality and other industries. Stay tuned through for more announcements – such as taking Rewarding Feedback to the following trade shows:

  • New England Food Show, Boston
  • Las Vegas International Restaurant, Nightclub & Bar Show
  • National Restaurant Show, Chicago

Update: We’re adding Social Grub to our clients.


Social Web Clippings ~ Our Favorites From The Last Week

NYTimes: Shaken and Stirred: For Liquor Campaigns, the Web’s the Thing

Mashable: Twitter Bug Exposes Private Tweets

FOHBOH: Questions about Twitter’s “New” Rules and their Potential Impact on Restaurants and Small Biz

Mashable: Plastic Logic’s eReader Aims to Tempt Business Professionals

image0072 News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities. Opportunities for this position exist geographically in:
  • Boston
  • Washington, DC
  • Dallas
  • Chicago
  • Denver
  • Seattle
  • San Francisco, and
  • Los Angeles

We are in second round interviews with very talented applicants for NYC and Atlanta.

  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Veritable Quandary. We’ve pitched a proposal to one of PortlandOregon’s most venerable restaurants to execute their social media. PENDING
  • Paddy’s Bar & Grill. We’ve initiated contact with another of PortlandOregon’s restaurant and bar institutions. PENDING
  • Le Cordon Bleu. We’ve begun a dialogue with the Chief Marketing Officer for this national group of culinary schools to interview them for an article on how culinary schools use social media. PENDING
  • Coffee Fest. We were invited to present a seminar at Coffee Fest NYC/NJ in March and when asked if we could propose social media services, were invited too. UPDATE: Tweaking details of dialogue. CONTINUING
  • Social Grub. Still in dialogue with Social Grub on many levels. If we land them, you’ll be first to know! CLIENT SECURED
  • Montana Stock Growers Association. Ranchers move a bit more patiently than the rest of us – we know they’re busy getting ready for winter. We’re patient with these folks – they’re ranching families that live pretty rurally. PENDING
  • Denominational Capital Campaign Consultancy. Dialogue continues with this quiet, yet effective consulting group, that approached us for assistance in guiding churches on social media applications. PENDING
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands, Jagermeister. PENDING

Publishing, Speaking, Seminars & Conferences

Jeffrey was invited to present a seminar on social media at the Hawthorne Hotel in Salem, Massachusetts on Dec 29th.

Jeffrey J Kingman, CEO, was invited to present a seminar on social media/web at Coffee Fest in NY/NJ, March 4, 2010.

Jeffrey and Dr. Ola Ayeni of M-Dialog are co-producing a video webinar on social web applications to the hospitality industry, scheduled for Nov. 16. This panel dialogue will also include Paul Barron, Publisher of Fast Casual Magazine. Dr. Ayeni, through a personal relationship, is asking the Chief Marketing Officer of Facebook to moderate. Stay Tuned for further details!

Jeffrey and Bill Bridgmon (VP of Sales, are attending the International Hotel/Motel/Restaurant Show in NYC November 7-9 for networking and potential clients.

Jeffrey will be attending (with a media pass) People Reports Best Practices Conference in Dallas, November 10-12. This conference brings together hundreds of CEOs and HR Directors from the major multi-unit restaurant chains in the USA. Networking opportunities abound.

Jeffrey will be exhibiting at the annual New England conference of Professional Association of International Innkeepers, November 16-18 in Nashua, NH.

Jeffrey is posting his second article on FohBoh this Thursday as one of their ten featured front-page contributors. All content posted on FohBoh is also cross-posted on our blog – and Jeffrey is a fairly active writer!

Jeffrey was asked by the magazine Today’s Restaurant to contribute an article for their special May issue devoted entirely to emergent technology.

Stay tuned for information and a link to a webinar on social media that Jeffrey participated in last week.


Noted Video Blog

Fatburger Makes Social Media Splash at Blog World Expo


chalkARTblast is produced by

Currently published Mondays, except on federal holidays.

Future publishing will be daily.

Copyright Ó2009 LLC

(503) 305-6397


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