An Apology to the Dessert Professional Community

Open Letter of Apology

I have a personal and professional apology to make.

Yesterday I attended the open house grand opening of Water Avenue Coffee in Portland, Oregon. I have been witness to the process my friends Bruce and Matt Milletto and the Bellissimo Coffee InfoGroup/American Barista Coffee School have been through to birth a coffee roastery and roasting school with coffee bar for several months now.

While there, Brandon, their head roaster, knowing my background as a fine-dining executive chef, shared with me a cup of coffee truly fantastic. He had taken green Sumatran beans and stored them in old oak wine barrels for two weeks, then roasted them.

In blunt honesty, this cup of coffee is the best coffee I have ever tasted. I got really excited about it.

In my excitement, I sent out a tweet from several Twitter accounts; @jeffreyjkingman, @coffeefestshow, @chalkboarder and from my client Dessert Professional Magazine‘s account @dessertpro. My failure is this – I used the acronym “OM*G” in the message.

To all the followers of @dessertpro and to any other followers of the other accounts who are offended by the use of this acronym, I deeply and sincerely apologies. I most definitely did not mean to offend with my excitement. My passion as a culinarian and gourmand spilled over.

I appreciate that a couple of you following @dessertpro took the time to call the magazine’s office to complain. The energy expended in doing so I cannot repay, but it indicates that you care about Dessert Professional Magazine. To Matthew Stevens, Tish Boyle and the rest of the staff at Dessert Professional, my sincerest apologies for mis-representing your brand.

Please feel free to message me anytime about content that I distribute over any social network, from my accounts, Chalkboarder’s accounts or any of our clients accounts.

Most sincerely,

Jeffrey J Kingman
CEO, Chalkboarder


4 Responses to “An Apology to the Dessert Professional Community”

  1. When I speak I use slang all the time (my audience is mostly hospitality pros) When I write I use modern abbrv’s and I’m snarky – Sometimes I’m edited to the max – other times not so much –
    The lesson is – When speaking for yourself be true – When speaking for others be true to them –
    Way to step up and try to make it right – for them –
    Lot’s of other folks would have ducked into their cave-

  2. Anon – it is a valuable lesson to slow down when representing clients.

  3. Frankly, I think you have absolutely nothing to apologize for, though I understand that business dictates that you must so as not to alienate hypersensitive subscribers/advertisers.


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