FOR IMMEDIATE RELEASE:
Jeffrey J Kingman
Chalkboarder Sponsors Barista/Latte Art Competitor
Portland, OR, Jan. 10 2011 — Chalkboarder is pleased to officially sponsor Johnbruce Haslett, Owner of Pacific Grind Café in Lincoln City OR in his quest to capture first place finishes at Coffee Fest Latte Art and the SCAA Barista competitions during 2011.
Chalkboarder, a diverse brand relationship agency, specializing in strategic brand/concept development, relationship engineering and social web strategies internationally, today announces its first official competitive sponsorship. Johnbruce Haslett, a classically trained chef and Owner of Pacific Grind Café in Lincoln City Oregon, is a competitor in the Latte Art competition at Coffee Fest Chicago, to be held February 18-20 at Chicago’s Navy Pier.
Johnbruce Haslett will also be vying for entrance to the remaining two Coffee Fest Latte Art competitions (San Diego in June and Seattle in September) and the Specialty Coffee Association of America’s (SCAA) United States Barista Championship (Houston in April). JB, as he is commonly known on the beaches of Oregon, states “Competing in, and hopefully winning these competitions, not only increase my ability to teach my staff excellent barista skills, they also promote the coffeeshop. As a classically trained chef, I’m always seeking opportunity to hone my skills and pass the knowledge on. Serving great coffee drinks is much more than running a drip machine – it’s craft. It’s trade. It’s my trade as a business owner. I’m delighted that Chalkboarder believes in my competitive abilities and look forward to a long relationship with their sponsorship.”
Chalkboarder’s CEO, Jeffrey J Kingman, says “JB is pushing the envelope of providing great service and coffeeshop trade on the Oregon Coast. We believe JB has the chops and motivation to reflect extremely well in competing, not only for him and his coffeeshop, but for the Oregon Coast and the Pacific Northwest, as a passionate and talented barista and chef.”
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Chalkboarder Sponsors Barista (page 2)
Chalkboarder, based in Portland OR, provides clients with
- strategic brand and concept development consulting, from startup through operations to dissolution
- relationship engineering and brand representation, locally to internationally
- social web strategies and execution, locally to internationally
Jeffrey J Kingman
Chalkboarder.com LLC was founded in May 2009 through the dissolution of Chocorua Group. Jeffrey J Kingman, CEO and co-founder, transitioned a twenty year career as a casual fine-dining executive chef into a brand and concept development consultancy in 2006. In May 2009, after relocating back to Oregon from New England, he co-founded Chalkboarder and added relationship engineering and social media to the services provided.
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