Archive for ‘Questions’

February 10, 2011

Question: Can comment card content be used in social media optimization by a brand?

Many of you know I traded a 20 year career in hospitality management to found Chalkboarder. I am still very passionate about the hospitality industry and culinary management/creativity.

Today comes a question from a restaurant friend – that I’d like to get your opinion on.

Can a restaurant (or other business) use content from comment cards in their on-and-offline marketing materials? Should they?

Most comment card systems are anonymous. Should a business be able to use a comment left by a customer, if the customer believes they are just addressing management? Thoughts?

I’d love to hear your thoughts on this in the comment section below..

Disclaimer – all comments below are considered public dialogue and may be used in future blogposts by this author. 🙂

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