Posts tagged ‘Chalkboarder’

August 8, 2011

Announcing New Clients at @chalkboarder

Chalkboarder is pleased to announce two new clients joining our village this past week. We’d like to share a little about them with you..

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SMALL BUSINESS SOCIAL

In our SMALL BUSINESS SOCIAL category, we’re pleased to welcome United Kingdom based SkillSetG.

SkillSetG is a startup dedicated to providing relevant employment tips/skills to college graduates internationally.

Our mission?

Chalkboarder is tasked with building out and managing an aggressive social media optimization of the client, across world cultures, targeting soon-to-be or recent college graduates. Welcome aboard, SkillSetG!

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STRATEGIC BRAND & CONCEPT DEVELOPMENT

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In our STRATEGIC BRAND & CONCEPT DEVELOPMENT category, we’re very excited about working with Jabriel Donohue, an award-winning bartender and mixologist based in Portland, Oregon USA.

Jabriel has been actively involved in helping create the dynamic reputation of several Oregon based cocktail and bartending events, including Cocktail Week.

Our mission?

Assist Jabriel with creating and opening his own unique lounge and cafe in SE Portland. Tasks include preparing the business plan, identifying partners, project management during buildout and launch, and social media optimization. We’re particularly enthused with this project as it blends two core competencies of Chalkboarder: brand/concept development and social media optimization.

Are you seeking an effective solution for your organization? Check out what Chalkboarder can do…

 

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April 10, 2011

Get SMART NW – Social Media Advanced Relationship Training

Just launched and we’re wicked excited!

Get SMART NW was created to solve a problem – a lot of talk about social media, but no actual learning solutions. This program combines hands on learning, worksheet and tips to support your learning process. It’s a big world out there, but you don’t have to face it alone.

We understand that social media is a big ol’ complex world that changes every day. Our nine progressive classes help you learn, enjoy and succeed in social media.

It’s a big online world out there. You don’t have to face it alone. Get SMART NW pairs you with classmates at the same level of social media understanding to create a learning community. Affordable, easy and tailored to your needs.

 

Get SMART today!

We’re very excited to partner with Scene Marketing Group in offering this comprehensive and intensive social media training course.

 

March 23, 2011

Oregon's Best Chefs Dominate James Beard NW Nominations

The sassy and irreverent Portland-Man-About-Town Byron Beck nailed it Monday in his blogpost “Chefs Night Out: Beard Celebration & Ace After Party“, when he described Sunday’s James Beard in Oregon Dinner at the Multnomah Athletic Club as being “the food equivalent of the Battle of the Network Stars.”

As beautiful Jennifer Heigl of Daily Blender eloquently stated in her article “Portland Hosts James Beard Awards Pre-Announcement Soiree“, it was the “must-attend spring event in Stumptown”, bringing together in community our best culinarians, foodies and food media, hipster elite and high society (the Schnitzer’s bought the first VIP table).

MAC Executive Chef Philippe Boulot was in fine form, even with arm in sling from a reputed vehicle accident, hobknobbing with every VIP guest and almost everyone else. As host, the MAC’s food station was glamorous, befitting the societal stature the club enjoys here in Portland.

Oregon’s “Culinary Old Guard”, including Philippe, Vitaly Paley, Greg Higgins, Cory Schreiber, Cathy Whims and the culinary team of Caprial & John Pence pressed flesh and passed foods, receiving foodie-love like Eric Clapton or Paul Simon at an Earth Day concert. What a pleasure – for me – having been away from Oregon from 1995-2009, to bear witness to these fine chefs thriving so well. We’re so fortunate in Oregon to live in the food-Eden of North America, leading the US in local chef/local farmer philosophy for thirty years.

The other chefs being honored – Daniel Mondok, Matthew Lighter, Charlene Rollins, Scott Dolich, Stephanie Pearl Kimmel, Andy Ricker, Christopher Israel, Oswaldo Bibiano, Jenn Louis, John Gorham, Gabriel Rucker, Jack Czarnecki and Naomi Pomeroy – I have only just begun to get to know over the last two years. It is a distinct pleasure to begin knowing you all.

Nicky USA, perhaps the best meat purveyor in North America, led by the venerable and determined Geoff and Melody Latham, rolled up in style to both the MAC and the Clyde Commons after-party in a stretch white Expedition (yes, I did get to sneak in for a sip of whiskey).

In beverages, while local coffee was not represented, Widmer Bros, Willamette Valley Vineyards, House Spirits, Sokol Blosser, Hawks View Cellars and Anne Amie Vineyards provided delicious sips for a crowd estimated at 650 or so.

Social Media Coverage

Active social media coverage began months ago with a team led by Oregon Culinary Institute and Chalkboarder. Numerous video interviews were produced by Kevin Richards of OCI and distributed on the James Beard in Oregon Facebook Fanpage. The Twitter account @beardinoregon spear-headed the Twitter hashtag #jbfa into Portland’s trending Twitter topic all evening, by tweeting the night’s program in the hours leading up to the dinner.

James Beard Foundation 2011 Nomination Announcement Lunch

For a great description of the media-only lunch at Oregon Culinary Institute on Monday, where James Beard Foundation read-out the final nomination announcements, please visit Daily Blender’s blogpost “Oregon Culinary Welcomes the 2011 James Beard Award Finalist Announcements“. Nice write up over there.

Congratulations are in order to Gabriel Rucker for being one of five Rising Star Chef of the Year nominees. A pleasure to know you, Chef.

Oregon led the category Best Chef Northwest, with nominations going to Christopher Israel, Cathy Whims and Andy Ricker.

Finally, appreciation is due to the students of Oregon Culinary Institute – you represented yourselves with professional distinction in assisting the Chefs, MAC Club, Lane PR and James Beard Foundation in executing this high-profile event.

March 11, 2011

Northwest Center for Photography – new client

We’re very excited this afternoon to announce a new relationship with Northwest Center for Photography and iWitness Gallery, in Portland Oregon. The Northwest Center for Photography offers classes and workshops for both professional, avocational and beginner photographers. Instructors include the former White House (USA) Chief Photo Editor and Sunset Magazine Director of Photography. The iWitness Gallery offers rotating exhibits from some of the world’s finest photographers.

“We’re extremely excited to consult Northwest Center for Photography and iWitness Gallery on their social web optimization. Compelling imagery is incredibly valuable in a digital world; photography schools, like NCP, that take advantage of the connectivity and community building available through the social web are able to not only achieve full enrollments, but also expand reputations. Photographers able to maximize their presence online can see their art increase in valuation and reputation” says Jeffrey J Kingman, CEO of Chalkboarder.

Chalkboarder is providing Northwest Center for Photography and iWitness Gallery with social media consulting and seminars on social media for professional and avocational photographers.

March 11, 2011

Brazilian Coffee Exporter NUCOFFEE and PDX-based Pail Design – new client

We’re very excited this morning to announce our newest international client, NUCOFFEE, based in Brazil. NUCOFFEE focuses on providing the best green coffee beans from Brazil to roasters around the world.

Chalkboarder was retained by Pail Design (Portland, OR), marketing representative of NUCOFFEE, to provide complete Social Media Optimization of NUCOFFEE to North America. The mission of this SMO Plan is to connect North American coffee roasters and consumers with Brazilian coffee producers/farmers.

“The beverage industry just became a natural fit for us after working with many beverage clients over the last ten years. We take pride in helping our international clients such as NUCOFFEE (based in Sao Paulo, Brazil) grow and gain awareness through all kinds of mediums while staying on top of the technological wave” said Jessica Bernert, owner of Pail Design.

“Connecting consumers, roasters and coffee shops with top Brazilian coffee farmers and producers is a natural extension of Chalkboarder’s social media competencies. We’ve been in the specialty coffee and tea industry for two years, building relationships internationally for other clients, such as Coffee Fest Tradeshows. Social media optimization provides NUCOFFEE and Pail Design the ability to create a lasting village” says Jeffrey J Kingman, CEO of Chalkboarder. “We’re very excited to work with NUCOFFEE and Pail Design, creating a global community.”

For more information please contact:

Jeffrey J Kingman : (503) 481-2479 : jkingman@chalkboarder.com

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Pail Design

Pail Design, is a ten year old, Portland, Ore. Based creative agency which specializes in the food and beverage industry. Made-up of Art Director and owner, Jessica Bernert who has worked continually with Barista Magazine, and clients such as: Aviation Gin, Portland Roasting Coffee, Domain De Canton, with business partner and web director Gregory Spies.

Pail does two things very well: Make things look better for happy clients, and loving what they do, passionately.

NUCOFFEE

NUCOFFEE. You may be trying to imagine the meaning of this unusual name.

NU is a modern abbreviation for new. NUCOFFEE is a new way of thinking the coffee chain. Simple, more humane and transparent.

NUCOFFEE connects growers, cooperatives and roasters in a transparent business partnership. We offer support and integration through commercialization of quality coffee, helping to create a closer relationship between demand and origin.

Our commitment is to value the origin and recognize the producer, promoting quality excellence, adding real value and creating effective evolution throughout the coffee chain.

NUCOFFEE is an initiative of Syngenta, leading company in agribusiness that reinforces our commitment with a sustainable agriculture.

Chalkboarder

Chalkboarder creates interlocked and interdependent villages for brands, organizations and consumers internationally. We offer strategic brand and concept development, relationship engineering and social web optimization. Discover more of our core competencies here.

January 30, 2011

Meet Chalkboarder's Award Winning Beverage Consultant Jabriel Donohue

One of the core services Chalkboarder offers clients is hospitality consulting. We love startups, enjoy operational consults and try to stay away from consulting hospitality businesses that are shutting down (those aren’t fun).

I’m very excited to announce the latest addition to our Consultant Roster here at Chalkboarder. Please take a moment to meet award winning bartender extroardinaire and beverage encyclopedia Jabriel Donohue.

Jabriel Donohue - pleasing guests at Acadia Bistro (PDX)

Jabriel Donohue Bio

Jabriel is a Portland, Oregon based Bar Manager with experience mixing drinks and designing profitable, quality-focused beverage programs up and down the West Coast.  His business development philosophy centers on a trinity of ongoing employee training, product quality, and employee retention.  His mantra, which you may hear him muttering to himself from behind a glass of pastis is, “The worth of an establishment is measured by its patrons.”  With several nationally published and award winning drink recipes under his belt, Jabriel is excited to focus his attention on helping business owners create exciting, unique and profitable beverage programs that will drive sales and bring patrons back again and again.

Jabriel is thrilled to join the Chalkboarder team and looks forward to assisting our clients in developing long lasting business strategies and beverage programs.

January 14, 2011

Chalkboarder Social Media On Demand at James Beard House NYC

Berkshire Chefs Bring “The Whole Berkshire Hog” to NYC’s James Beard House

I am humbled and highly satisfied to share this news with you this morning. On February 4th, I will be in NYC at the James Beard House, producing Social Media On Demand, live, for the Whole Berkshire Hog Dinner.

DINNER SHOWCASES SIX BERKSHIRE CHEFS, BERKSHIRE FARMS AND ARTISAN PRODUCTS – HIGHLIGHTS CULINARY CULTURE OF THE BERKSHIRES

On February 4, 2011, the James Beard Foundation presents The Whole Berkshire Hog, an evening showcasing the culinary talents and farm-to-table efforts of several of the most innovative chefs of the Berkshire region. The foods prepared will be raised, grown and foraged in the Berkshire region.

The Whole Berkshire Hog reception and dinner is a collaboration among a variety of Berkshire chefs, farmers and producers. The participating chefs are: Chef Brian Alberg of The Red Lion Inn (Stockbridge, MA); Chef Nicholas Moulton of Mezze Bistro/Mezze Restaurant Group (Williamstown, MA); Chef/Owner Lester Blumenthal of Route 7 Grill(Great Barrington, MA); Chef Chris Amendola, Allium/Mezze Restaurant Group (Great Barrington, MA); Sous Chef Matthew Duley of The Red Lion Inn (Stockbridge, MA), and Chef/Owner Dan Smith of John Andrews (South Egremont, MA). Red Lion Inn Sommelier Dan Thomas selected the wines that accompany the dinner’s reception and six courses.

On Twitter, we’ll be using the hashtag #BerksFarmTable and you can follow the Twitter account @BerksFarmTable.

Jeffrey J Kingman

January 10, 2011

Chalkboarder Sponsors Barista/Latte Art Competitor

FOR IMMEDIATE RELEASE:

Contact:
Jeffrey J Kingman
Chalkboarder
(503) 481-2479
jkingman@chalkboarder.com
http://www.chalkboarder.com

Chalkboarder Sponsors Barista/Latte Art Competitor

Portland, OR, Jan. 10 2011 — Chalkboarder is pleased to officially sponsor Johnbruce Haslett, Owner of Pacific Grind Café in Lincoln City OR in his quest to capture first place finishes at Coffee Fest Latte Art and the SCAA Barista competitions during 2011.

Johnbruce Haslett

Chalkboarder, a diverse brand relationship agency, specializing in strategic brand/concept development, relationship engineering and social web strategies internationally, today announces its first official competitive sponsorship. Johnbruce Haslett, a classically trained chef and Owner of Pacific Grind Café in Lincoln City Oregon, is a competitor in the Latte Art competition at Coffee Fest Chicago, to be held February 18-20 at Chicago’s Navy Pier.

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Johnbruce Haslett will also be vying for entrance to the remaining two Coffee Fest Latte Art competitions (San Diego in June and Seattle in September) and the Specialty Coffee Association of America’s (SCAA) United States Barista Championship (Houston in April). JB, as he is commonly known on the beaches of Oregon, states “Competing in, and hopefully winning these competitions, not only increase my ability to teach my staff excellent barista skills, they also promote the coffeeshop. As a classically trained chef, I’m always seeking opportunity to hone my skills and pass the knowledge on. Serving great coffee drinks is much more than running a drip machine – it’s craft. It’s trade. It’s my trade as a business owner. I’m delighted that Chalkboarder believes in my competitive abilities and look forward to a long relationship with their sponsorship.”

Chalkboarder’s CEO, Jeffrey J Kingman, says “JB is pushing the envelope of providing great service and coffeeshop trade on the Oregon Coast. We believe JB has the chops and motivation to reflect extremely well in competing, not only for him and his coffeeshop, but for the Oregon Coast and the Pacific Northwest, as a passionate and talented barista and chef.”

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Chalkboarder Sponsors Barista (page 2)

Chalkboarder, based in Portland OR, provides clients with

  • strategic brand and concept development consulting, from startup through operations to dissolution
  • relationship engineering and brand representation, locally to internationally
  • social web strategies and execution, locally to internationally

Contact:
Jeffrey J Kingman
Chalkboarder
(503) 481-2479
jkingman@chalkboarder.com
http://www.chalkboarder.com

Chalkboarder.com LLC was founded in May 2009 through the dissolution of Chocorua Group. Jeffrey J Kingman, CEO and co-founder, transitioned a twenty year career as a casual fine-dining executive chef into a brand and concept development consultancy in 2006. In May 2009, after relocating back to Oregon from New England, he co-founded Chalkboarder and added relationship engineering and social media to the services provided.

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December 21, 2010

Squeaky Chalk News in late December 2010

If you aren’t in retail or hospitality, this is the slowest week of the year to get business done. Having said that, Chalkboarder is operating at full steam ahead.

Stay tuned this week and next as Jeffrey, our CEO, catches up on weeks of Twitter #FollowFriday with his “Holiday Season Village Banquet” blogposts.

Chalkboarder, in partnership with WaitersWorld, is busy ramping up comprehensive social media strategy for the Northwest Foodservice Show, held here in Portland in 2011. We’ll announce the networks after the first of the year.

Our oldest client, Coffee Fest, signed a one year contract renewal, which we are extremely happy about. Look for Chalkboarder to provide a “sweet” social media command center booth in Chicago, San Diego and Seattle in 2011.

We’ve just begun discussion with a sustainability designer on crowd-sourcing/designing “the most sustainable tradeshow booth”, which we’ll use around the country. More details will emerge later.

Chalkboarder has entered a strong partnership on several projects with SCENEmarketing, based here in Portland. We can’t talk about our “plans for competitive domination” yet – you’ll see it when it happens!

Stay tuned for Thursday when Chalkboarder’s Squeaky Chalk News shares what’s happening with our Atlanta client!

December 19, 2010

Presenting in the Ignite Style

A Different Way to Present Concept


This past month, I was invited to participate in Portland State University’s Digital Marketing Conference Ignite presentations. Having never presented in the Ignite style, I decided to research effective methods of communicating in this presentational mode.

For those of you who have never done nor seen an Ignite presentation, it works like this. Presenters get five minutes for their topic and provide twenty powerpoint slides. The slides are assembled into one combined presentation and they auto-flip every fifteen seconds.

This means, as the presenter, that you can’t control the advancing of your topic slides – they change every fifteen seconds. Talk about presenter pressure! I already knew that I wanted to talk some smack to the USA restaurant industry and did some research through Google and YouTube on effective Ignite presenting skills.

The key lessons I learned from this research (which caused me to chuck my first draft) were these:

  • Go thematic. When preparing your presentation, stay in a generalized topic, meaning, don’t try to push a lot of details.
  • Use imagery. The slides are there to reinforce what you are speaking too.
  • Put tiny clues into your slides to keep you on topic; maybe one or two trigger words.
  • Be a storyteller. Structure your five minutes like you were telling a story to peers at happy hour.
  • Stay away from a bulletized presentation style.
  • Practice, practice, practice. Stand in front of bright lights when you practice. Don’t worry about messing up – in fact, what counts is your ability to recover if you get stuck.

Here is the Youtube video of my Ignite presentation at PSU’s Digital Marketing Conference 2010. I planned my target audience to include social media, as a way to get exposure for Chalkboarder. Mind you, by mid-way through my presentation, my microphone hand was noticeably shaking. It had been nearly thirty years since I was on a stage that size with lights that bright.

Another of my favorite presenters from the day…

Paul Ting: Add Some Australianisms to Your Social Media

I want to give props to everyone who organized and ran Portland State University’s Digital Marketing Conference, especially those involved in producing the Ignite Series. They all worked supremely hard to deliver professional results.

Here are all the other links to the Ignite presentations from that day:

Jennifer Wakayama: Ugly Kitchen Contest
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Andy Van Oostrum: A Planning Framework for Personalization
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Don Bourassa: Location Based Services for Great Advertising
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Kim Stetson: Digital Organization
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Mary Nichols: Social Media for Product Development
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Matt Selbie: Customer Retention & Marketing
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David Smith: Convert Listening to Revenue
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Taylor Ellwood: Imagine Your Reality Business & Social Media
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Charlie Levenson: Everything I Learned About User Experience
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Bret Bernhoft: Free Tools
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Ayleen Crotty: Customer Superstars
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Jennifer Hancox: Digital Marketing for Restaurants & Bars
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Jeff Simmons: Grassroots Marketing Through Social Media
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Lydia Smith: One Path, Many Ways: The Camino Documentary
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Siouxsie Jennett: Google Adwords vs Facebook Ads
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Mark Brundage:  Building Communities to Create Growth
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Mark Wills: Everything You Need to Know About SEO
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Kent Lewis: A Path to Retirement Using Social Media
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Kate Ertmann: 3D Trends Marketers Need to Care About
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Rhiannon West Chamberlain: Social Media & Travel

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Everyone did a fantastic presentation. I believe for most, it was our first Ignite experience.