Posts tagged ‘Chicago’

June 24, 2011

I Like It Rough And Slow

Written by Jeffrey J Kingman, CEO of Chalkboarder

Yes, you read the title right. I like it rough and slow. I’m a little different that way. Perhaps hardcore might be another descriptive term. Or.. someone might say “he has an appreciation for the unusual”.

You see, I find opportunities where others might discount none to be. I look for the little clues that signal these potentialities. I’m willing to venture through unusual circumstance, that others would shudder at, to perhaps find that rare gem of an opportunity.

Sorry to disappoint you, but I’m not talking about sex. Yes, I was leading you on; intentionally.

Rough Riders

I’ve always been a traveler – a bit of a nomad. I grew up that way and it in large part defines me. I feel trapped, or better, caged and bound, if I am unable to experience new vistas and experiences. I meet interesting folk this way. Sometimes, the people I meet have ability to transform and positively impact not only me, but the opportunities before Chalkboarder.

As I write this, I am up all night, at Boston South Station, waiting for the final leg of a six day journey across the USA. I boarded Amtrak Empire Builder in Oregon five and half days ago. We were almost a full day late into Chicago. Let’s look at the results from enduring lack of showers, lack of beds and lack of sleep this week.

  • Amtrak Regional Operations Director – Pacific Northwest. I bumped into this gentleman at the hotel they provided me for a half day in Chicago, between trains. An excellent representative of great customer service; honestly inquiring to my welfare and comfort. We’ll have coffee sometime later this summer.
  • Amtrak Empire Builder Cafe Car Attendant – Actually, someone I have had twice before using Amtrak between Chicago and the Pacific Northwest. We remembered each other’s names and chitchatted at length. He owns a restaurant in Milwaukee, WI and I gave him pointers on his social media.
  • Harvard Behaviorial Health Professor – my seatmate from Chicago to Boston; one heck of a conversation, culminating in contact info trade and the possibility of reconnecting for coffee on Harvard’s campus.
  • Al Jazerra English Senior Technical Producer, London UK – this young gentleman and I had an outstanding conversation in Chicago, and have already traded tweets. I’m a big news junkie and he was grilling my opinions on the political landscape of the USA. Perhaps the most solid connection of this trip, and my introductory relationship to the Arab World.
  • Brooklyn Latino – this father and daughter made the trip with me across the country. His daughter, same age as my littlest, and I shared quite a few giggles. The father, while not fluent in English, and I got to know each other and have made plans to hang in Brooklyn sometime soon, where he will introduce me to his ethnic neighborhood.
I met others, such as the young gentleman who shared the very early morning hours with me here in South Station, who is from Worcester (pronounced Wooster in these parts) and just transformed a layoff from National Grid into an excellent new opportunity. He checked out Chalkboarder’s website and immediately referred four local Boston/Worcester businesses to me.
This is why I like it rough and slow. I am most definitely in need of a shower (I stink!). I need to do laundry. I’m coffee’d out. My ass hurts from sitting. My right knee is killing me with an arthritic dullness from not walking. I took a nap on the marble floor of South Station just before writing this..
Travel by airline, as the majority of travelers do, simply does not provide you with these opportunities to connect. It simply can’t. Why?
  • Everyone is stressed out.
  • You hurry through the system in lines.
  • Time is rushed. Get here, get there, don’t talk to others – such a isolating experience and yet so ironically, all together.
  • You can’t move about and randomly get into conversations with your other travelers.
So… how do you like it? Fast quickies with strangers? Or taking the time to get to know people?
May 23, 2011

Tradeshow Social Media: One-third-way through the #NRAShow – Twitter Analysis

The National Restaurant Show, happening in Chicago this weekend, is by far the dominant restaurant/foodservice tradeshow in North America. The National Restaurant Association website states that this show draws, on annual average, 50,000 attendees internationally over four days. This year, they state there are over 1800 exhibitors.

The Assumption

Tradeshows provide a unique opportunity to bring together industries. They offer community-building in centralized real-time, provide buyers with connective opportunities to meet sellers, provide industry specific educational opportunities and.. most importantly, have the potential to leverage all of this to broad-path long-tail effectiveness via the social web. Leverage through the social web:

  • provides exhibitors and attendees greater contact time – before, during and after
  • deepens the educational experience for attendees, both in products/services and in seminars
  • creates a broad path of micro data points, all search engine optimized, for both the tradeshow and exhibitors (and attendees, for that matter)
  • deepens the connective fabric of the industry

We’ve been following the Twitter hashtag for this event #NRAShow, since the beginning and have made some initial observations of engagement by Show attendees and exhibitors.

Before sharing these, a shout-out must go to Paul Barron, for providing a hashtag metric analysis site we could observe. Paul purchased a hashtag tracking service which can be found here for the NRA Show:  http://bit.ly/jOU8JB

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592  –  Number of Contributors to Hashtag

86  –  Number of Exhibitor Twitter Accounts Using Hashtag

506  –  Number of Non-Exhibitor Twitter Accounts Using Hashtag

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14.5%  –  Percentage of Exhibitor Twitter Accounts to Total Tweeters on Hashtag

1019  –  Average # of Followers – Exhibitors Using Hashtag

9 – Average # of Tweets During Show – Exhibitors Using Hashtag

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85.5%  –  Percentage of Non-Exhibitors to Total Tweeters on Hashtag

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4.7%  –  Percentage of Hashtag Tweeting Exhibitors to Estimated # of Show Exhibitors

1%  –  Percentage of Hashtag Tweeting Non-Exhibitors to Estimated # of Show Attendees

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Chalkboarder’s Opinions

Exhibitor adoption, as evidenced by the hashtag traffic, is still in its infancy.

Attendees are not using social media to interact with the Show.

Attendees interacting with Show exhibit hashtag useage rate six times that of exhibitors.

Show management could do a better job of marketing the social web interaction to both exhibitors and attendees.

Exhibitors could develop strategies using traditional marketing that drive potential attendees into the social web before, during and after the Show.

The National Restaurant Show has a clear opportunity to exponentially increase exhibitor exposure (sales opportunities) to attendees using the social web in future shows. Effective deployment of a comprehensive strategy should include:

  • Year round social web engagement by Show management with exhibitors and existing/potential attendees.
  • Provide exhibitors with social web tools to increase engagement between exhibitors and attendees before, during and after the Show. Such tools might include:
    • Traditional marketing “pushes” to the social web connectivity with exhibitors
    • Marketing promotions to attendees by exhibitors to connect in social media, via traditional and social web strategies
    • Provide an online database, searchable by product/service category, for visitors to the Show website to find exhibitor social web accounts – significantly prior to the Show

Wrap-up

Nothing beats getting face-to-face at a tradeshow. Social media, conducted well, considerably leverages the opportunity to bring exhibitors and attendees together during a Show. Exhibitors and attendees who have connected and conversed prior to actually meeting at Show time, make the most efficient use of their time, leading to other potentialities to present to both attendees and exhibitors.

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Notes on Data

1. List of Identified Exhibitors Using the Hashtag

Top and bottom four not used in calculations.

Twitter Account            # Followers  # Following  # Tweets

nutrilabeling                  0                  0                   67

jamesoneida                 5                  16                 12

epicuredigital                6                  5                   73

hubertco                       7                  0                   0

99apps                         25                 0                   24

vinnyoneida                  25                 85                 28

chicagobuffets             27                 87                 80

pepsicofoodserv          36                 259               24

compelcart                   41                 91                 296

winecrusader                 43                 37                 283

manualsolution              54                 103               29

adstonature                  58                 138               64

getpunchh                    65                 76                 148

mccormick4chefs          76                 80                 103

olo                               80                 63                 70

tlpriest                          85                 121               97

magictradeshows          99                 200               211

smrestaurants               130               218               188

culinitweets                   132               138               94

merchantware                136               302               110

expion                          137               41                 292

vollrathco                     151               101               221

finelinesetting               156               421               503

bungemoe                    169               222               269

hennypenny                  174               217               585

scotsmanice                 210               249               312

wineshowcasemag        233               755               4

squirrelsystems             236               455               156

grecian_delight             240               256               505

nrnjobplate                   241               153               1124

usfoodservicesf            257               516               439

ifanca                           258               300               351

cobblestoneoven          263               1172             98

capitolcups                   267               420               823

hospitalitypads             281               1003             33

intlspices                      295               950               80

chefbigshake                320               199               186

wineshield                     323               761               209

idahoanfoods               358               733               328

hobartcorp                    366               190               617

digitalmenubox             374               1012             440

fishbowljoe                   376               482               594

back2scratch                392               313               1289

thermapen                    428               477               480

heartlandhpy                 433               398               673

peoplematterceo           466               362               1029

tsbrass                         467               471               530

turtletransit                    471               942               91

wasserstrom                 480               676               871

oneida_ltd                    507               273               162

gpprofessional             508               678               960

monkeydish                  538               502               741

ssproducts                   540               1999             397

shomack12                   562               746               2980

rewardsnetwork             675               426               792

loveandquiches             691               1042             1048

socialgrub                    755               1263             163

dietzandwatson             758               996               667

openmenu                    786               1469             2237

fohbohgal                     877               488               4488

laudividni                      879               455               861

anchorhocking              881               885               2003

hospitalitysoc               937               1999             47

hospitalityrew                951               2000             30

graciousgourmet           1068             2003             1320

rubbermaidcomm          1186             325               190

fastcasual                     1307             389               1132

safeeggs                      1344             1676             1620

wileycooks                   1405             921               822

calphalon                      1561             1230             250

nrnmarketing                 1796             697               503

flatoutbread                  1926             1848             4778

viennabeef                    2315             1023             2170

eatsauca                       2343             113               75

fishbowlinc                   2514             1892             364

fohboh                         2721             1392             2767

herbalwater                   3563             3290             1644

activeion                       3653             3190             1144

communitycoffee          5626             2741             1539

wheresauca                   7278             90                 2736

elischeesecake             8404             8549             5598

emmaemail                   8709             1516             2342

googleplaces                28159           26                 924

yelp                              43375           98                 1847

livingsocial                   49668           3611             8958

pepsi                            68496           42227            3190

 2. Identifying Exhibitors that were using the hashtag was conducted by reading the tweetstream. A few of the accounts were not “official” exhibitor accounts, but either identify themselves in their Twitter handle, bio or by tweeting that they were exhibiting for a company they work for and gave a booth number.

January 10, 2011

Chalkboarder Sponsors Barista/Latte Art Competitor

FOR IMMEDIATE RELEASE:

Contact:
Jeffrey J Kingman
Chalkboarder
(503) 481-2479
jkingman@chalkboarder.com
http://www.chalkboarder.com

Chalkboarder Sponsors Barista/Latte Art Competitor

Portland, OR, Jan. 10 2011 — Chalkboarder is pleased to officially sponsor Johnbruce Haslett, Owner of Pacific Grind Café in Lincoln City OR in his quest to capture first place finishes at Coffee Fest Latte Art and the SCAA Barista competitions during 2011.

Johnbruce Haslett

Chalkboarder, a diverse brand relationship agency, specializing in strategic brand/concept development, relationship engineering and social web strategies internationally, today announces its first official competitive sponsorship. Johnbruce Haslett, a classically trained chef and Owner of Pacific Grind Café in Lincoln City Oregon, is a competitor in the Latte Art competition at Coffee Fest Chicago, to be held February 18-20 at Chicago’s Navy Pier.

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Johnbruce Haslett will also be vying for entrance to the remaining two Coffee Fest Latte Art competitions (San Diego in June and Seattle in September) and the Specialty Coffee Association of America’s (SCAA) United States Barista Championship (Houston in April). JB, as he is commonly known on the beaches of Oregon, states “Competing in, and hopefully winning these competitions, not only increase my ability to teach my staff excellent barista skills, they also promote the coffeeshop. As a classically trained chef, I’m always seeking opportunity to hone my skills and pass the knowledge on. Serving great coffee drinks is much more than running a drip machine – it’s craft. It’s trade. It’s my trade as a business owner. I’m delighted that Chalkboarder believes in my competitive abilities and look forward to a long relationship with their sponsorship.”

Chalkboarder’s CEO, Jeffrey J Kingman, says “JB is pushing the envelope of providing great service and coffeeshop trade on the Oregon Coast. We believe JB has the chops and motivation to reflect extremely well in competing, not only for him and his coffeeshop, but for the Oregon Coast and the Pacific Northwest, as a passionate and talented barista and chef.”

– more –

Chalkboarder Sponsors Barista (page 2)

Chalkboarder, based in Portland OR, provides clients with

  • strategic brand and concept development consulting, from startup through operations to dissolution
  • relationship engineering and brand representation, locally to internationally
  • social web strategies and execution, locally to internationally

Contact:
Jeffrey J Kingman
Chalkboarder
(503) 481-2479
jkingman@chalkboarder.com
http://www.chalkboarder.com

Chalkboarder.com LLC was founded in May 2009 through the dissolution of Chocorua Group. Jeffrey J Kingman, CEO and co-founder, transitioned a twenty year career as a casual fine-dining executive chef into a brand and concept development consultancy in 2006. In May 2009, after relocating back to Oregon from New England, he co-founded Chalkboarder and added relationship engineering and social media to the services provided.

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