Posts tagged ‘Coffee Fest Meadowlands’

April 18, 2010

Higher Grounds Coffee Roaster (NJ)

We met Higher Grounds Coffee Roaster virtually after Coffee Fest Meadowlands. I’d received 1200+ email addresses of Show attendees from Coffee Fest and emailed all of them describing Chalkboarder’s services. HGCR replied within a few days in query.

Interestingly, we experienced a .02% return on that mass emailing, further reinforcing my belief that email just sucks as a direct marketing tool, even when it isn’t really “cold-calling”. I’m not sure how to assess if it was content or that it came directly from and got blocked or ignored. We’re assessing if email could be better if it came from a service like iContact or Constant Contact.

Over the last few weeks we’ve been chatting with HGCR about a social media strategy for them. Its been a great conversation with detailed questions from Mark Devlin, one of the partners of HGCR. I appreciate the depth and breadth of his inquiries and have been contrasting this experience to others that simply said “I don’t understand this Social Media stuff – can you just get started and go do it?”.

Suffice to say, this post is a thank you to Mark – for your critical insight and questions. I enjoy being challenged like this.

Jeffrey J Kingman, CEO

March 10, 2010

Client Case Study: Coffee Fest

This past weekend Chalkboarder headed over to Meadowlands NJ to provide social media coverage of Coffee Fest’s first of three 2010 tradeshows. We were fortunate to meet some truly outstanding people within the specialty coffee and tea industry, from growers and suppliers, to roasters, coffee/tea shop owners and baristas. There seemed to be a fair number of folks attending who were planning to open a coffee/tea house.

Coffee Fest NYC Barista Competitor Megan's Signature Drink

Our mission at the Show was to journalize – to capture as much of the activity as we could to share with the friends of Coffee Fest and hopefully – that they would then share the high energy of Coffee Fest with their communities.

We’ve got some blogging to do – some retrospectives of the show. We were able to capture a large number of videos, create a Youtube Channel for Coffee Fest and engage a lot of the attendees and exhibitors through Twitter.

You can find all the videos over here at Coffee Fest Youtube, search the Twitter archives by using the hashtag #coffeefest, and stay tuned for the blog postings over here on Jeffrey Kingman’s Leaf & Berry Blog.