Posts tagged ‘Coffee Fest’

June 3, 2011

Contest: One Year Social Media for your Company – #CoffeeFest San Diego Foursquare Checkin

How’d you like to win a year of social media for your business – FREE?

Prize value over $6,000.

We’ve got a little contest that gives you that opportunity – if you are attending Coffee Fest Tradeshow in San Diego June 3 – 5, 2011. For details of what this provides your business, please click here.

To enter, simply be the person who checks in to the most booths on Foursquare during the three days of Coffee Fest this weekend. There’s a couple of other small details, but that’s basically how you can win a year of social media for your business for free.

Every booth at Coffee Fest San Diego has a Foursquare venue check-in. Enter the Show and search on Foursquare for “Coffee Fest San Diego”. You’ll see them all listed:


Here’s the Contest Rules:

  1. Must own a small business with less than 100 employees.
  2. Must Tweet each Foursquare check in, with the hashtag #coffeefest.
  3. Must be able to prove via paid receipt that you attended Coffee Fest San Diego on the days you checked in.
So, to all you Foursquare check-in-ers ——-> GOOD LUCK!
January 10, 2011

Chalkboarder Sponsors Barista/Latte Art Competitor


Jeffrey J Kingman
(503) 481-2479

Chalkboarder Sponsors Barista/Latte Art Competitor

Portland, OR, Jan. 10 2011 — Chalkboarder is pleased to officially sponsor Johnbruce Haslett, Owner of Pacific Grind Café in Lincoln City OR in his quest to capture first place finishes at Coffee Fest Latte Art and the SCAA Barista competitions during 2011.

Johnbruce Haslett

Chalkboarder, a diverse brand relationship agency, specializing in strategic brand/concept development, relationship engineering and social web strategies internationally, today announces its first official competitive sponsorship. Johnbruce Haslett, a classically trained chef and Owner of Pacific Grind Café in Lincoln City Oregon, is a competitor in the Latte Art competition at Coffee Fest Chicago, to be held February 18-20 at Chicago’s Navy Pier.


Johnbruce Haslett will also be vying for entrance to the remaining two Coffee Fest Latte Art competitions (San Diego in June and Seattle in September) and the Specialty Coffee Association of America’s (SCAA) United States Barista Championship (Houston in April). JB, as he is commonly known on the beaches of Oregon, states “Competing in, and hopefully winning these competitions, not only increase my ability to teach my staff excellent barista skills, they also promote the coffeeshop. As a classically trained chef, I’m always seeking opportunity to hone my skills and pass the knowledge on. Serving great coffee drinks is much more than running a drip machine – it’s craft. It’s trade. It’s my trade as a business owner. I’m delighted that Chalkboarder believes in my competitive abilities and look forward to a long relationship with their sponsorship.”

Chalkboarder’s CEO, Jeffrey J Kingman, says “JB is pushing the envelope of providing great service and coffeeshop trade on the Oregon Coast. We believe JB has the chops and motivation to reflect extremely well in competing, not only for him and his coffeeshop, but for the Oregon Coast and the Pacific Northwest, as a passionate and talented barista and chef.”

– more –

Chalkboarder Sponsors Barista (page 2)

Chalkboarder, based in Portland OR, provides clients with

  • strategic brand and concept development consulting, from startup through operations to dissolution
  • relationship engineering and brand representation, locally to internationally
  • social web strategies and execution, locally to internationally

Jeffrey J Kingman
(503) 481-2479 LLC was founded in May 2009 through the dissolution of Chocorua Group. Jeffrey J Kingman, CEO and co-founder, transitioned a twenty year career as a casual fine-dining executive chef into a brand and concept development consultancy in 2006. In May 2009, after relocating back to Oregon from New England, he co-founded Chalkboarder and added relationship engineering and social media to the services provided.

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December 21, 2010

Squeaky Chalk News in late December 2010

If you aren’t in retail or hospitality, this is the slowest week of the year to get business done. Having said that, Chalkboarder is operating at full steam ahead.

Stay tuned this week and next as Jeffrey, our CEO, catches up on weeks of Twitter #FollowFriday with his “Holiday Season Village Banquet” blogposts.

Chalkboarder, in partnership with WaitersWorld, is busy ramping up comprehensive social media strategy for the Northwest Foodservice Show, held here in Portland in 2011. We’ll announce the networks after the first of the year.

Our oldest client, Coffee Fest, signed a one year contract renewal, which we are extremely happy about. Look for Chalkboarder to provide a “sweet” social media command center booth in Chicago, San Diego and Seattle in 2011.

We’ve just begun discussion with a sustainability designer on crowd-sourcing/designing “the most sustainable tradeshow booth”, which we’ll use around the country. More details will emerge later.

Chalkboarder has entered a strong partnership on several projects with SCENEmarketing, based here in Portland. We can’t talk about our “plans for competitive domination” yet – you’ll see it when it happens!

Stay tuned for Thursday when Chalkboarder’s Squeaky Chalk News shares what’s happening with our Atlanta client!

November 1, 2010

Tap Me On The Shoulder – Building Village

This past weekend Chalkboarder produced broad-path Social Media On Demand for our client Coffee Fest Tradeshow in Seattle. Over 8000 attendees and exhibitors gathered together at the Washington State Convention Center Friday through Sunday, making it one of the most successful shows Coffee Fest has produced in their 59 shows.

On the Friday of each Coffee Fest (there are three to four a year around the USA), Coffee Fest hosts a happy hour for exhibitors and attendees. These happy hours are crowded and very lively.

Friday night at the happy hour, I received a tap on my shoulder. Here is the dialogue:

Tap: Are you Jeff that gave the seminar on social media last fall here at Coffee Fest?

Me: Yes, I am.

Tap: I want to thank you! I wasn’t in social media and sat in on your seminar a year ago. Because of your presentation, I got into social media. You are responsible for adding $9000 a month revenue over the last nine months to my business!

Me: (genuine surprise and pleasure)

Tap: Do you want me to sell Chalkboarder for you in Los Angeles?

You can imagine my reply to this gentleman. I am truly humbled that a simple (and now I know, relatively uneducated) presentation on my part, impacted this gentleman’s business so positively. I’m pretty satisfied to hear this news, that my simple words and demonstration could bring such change to a small business.

By the way, if you are doing business in Southern California and thinking about social media, I can provide a reference to you.

July 16, 2010

Social Media Radar Systems

It has been a very crazy week for us here at Chalkboarder. Early in the week our longest running client, Coffee Fest, had a tradeshow “dispute” between them and Specialty Coffee Association of America boil over into social media.

CoffeeFest logo

We immediately “lit up” all the social media search tool “radars” and got to work monitoring across the web. We’ve been holding back on publishing content related to the turf war, per the direction and guidance of our client.

It’s been busy AND very real-time.

More later…


May 23, 2010

One Year And Growing

It was a year ago that Chalkboarder was created. My partner Judith and I spent eight weeks writing a business plan and meeting with Paul Speer of SCORE (a former CTO managing 5000 internationally in Web 3.0 development). Of course, not all has gone according to that plan and we’ve grown in unanticipated directions.

We’d like to take this moment to thank current and past clients:

Coffee Fest
Rewarding Feedback
Social Grub
Angela Tunner Brand
World Twang
Jenee Halstead
Dessert Professional Magazine
Oak Grove Coffeehouse

We’d also like to thank the following individuals for great conversations and dialogue over the past year:

Paul Barron, Carri Bugbee, Marsha Collier, Kerry Finstead, Matt Milletto, Zachary Cohen, Traca Savadago, Michael Atkinson, Amanda Hite, Joni Doolin, Jill McFarland, Brie Nadal, Kat Cole, Chris Brogan, Brian Solis, Eric Qualman, Chris Guillebeau, Ola Ayeni, Justin Levy, Ron Ruggles, Dan Schwabel, Amber Naslund, Sonya Schweitzer, Pia Proal, the crew at Evergreen DynamicsSo and so many, many others.

I personally would like to thank Judith Smith (VP/Co-Founder), Jennifer Kingman (Partner), Bill Bridgmon (Partner and VP Sales), David Rogers, Roger LeClerc, David Hiler, Cecilia Kingman-Miller and James Kingman. Your encouragement and support is greatly valued.

As part of our One Year Birthday, we’re very pleased to announce reaching a milestone. We’ve partnered with two outstanding individuals to empower deeper and more aggressive growth, based in Southern California and New York/New Jersey.

Southern California
We’re very excited to partner with Chef Sandra Mallut, an extremely accomplished professional pastry chef with deep connections world-wide, including Disney. Sandra will spearhead relational connections and socialmedia client development in California, Nevada and the Southwest, in addition to the dessert industry. Welcome aboard, Chef!

New York/New Jersey
We’re also very excited to partner with Matthew Vitrola, a double major honors student at Brown University, majoring in economics and linguistics, with a focus on new media and the social web and a professional interest in the hospitality industry. Matthew’s extrovert and analytic skills will be a valuable addition to Chalkboarder in pursuing new business in the Northeast. Welcome aboard, Matt!

We’re very appreciative of all the support, dialogue and encouragement we’ve received, especially from Social Media Club PDX here in Oregon. We’re excited to serve the community and our clients with greater knowledge and skill as we all move forward together.

Where’s the cake? Anyone want a slice? Ice cream too? The Vueve Clicquot is over at the bar 🙂

Jeffrey J Kingman

April 18, 2010

Higher Grounds Coffee Roaster (NJ)

We met Higher Grounds Coffee Roaster virtually after Coffee Fest Meadowlands. I’d received 1200+ email addresses of Show attendees from Coffee Fest and emailed all of them describing Chalkboarder’s services. HGCR replied within a few days in query.

Interestingly, we experienced a .02% return on that mass emailing, further reinforcing my belief that email just sucks as a direct marketing tool, even when it isn’t really “cold-calling”. I’m not sure how to assess if it was content or that it came directly from and got blocked or ignored. We’re assessing if email could be better if it came from a service like iContact or Constant Contact.

Over the last few weeks we’ve been chatting with HGCR about a social media strategy for them. Its been a great conversation with detailed questions from Mark Devlin, one of the partners of HGCR. I appreciate the depth and breadth of his inquiries and have been contrasting this experience to others that simply said “I don’t understand this Social Media stuff – can you just get started and go do it?”.

Suffice to say, this post is a thank you to Mark – for your critical insight and questions. I enjoy being challenged like this.

Jeffrey J Kingman, CEO

March 10, 2010

Client Case Study: Coffee Fest

This past weekend Chalkboarder headed over to Meadowlands NJ to provide social media coverage of Coffee Fest’s first of three 2010 tradeshows. We were fortunate to meet some truly outstanding people within the specialty coffee and tea industry, from growers and suppliers, to roasters, coffee/tea shop owners and baristas. There seemed to be a fair number of folks attending who were planning to open a coffee/tea house.

Coffee Fest NYC Barista Competitor Megan's Signature Drink

Our mission at the Show was to journalize – to capture as much of the activity as we could to share with the friends of Coffee Fest and hopefully – that they would then share the high energy of Coffee Fest with their communities.

We’ve got some blogging to do – some retrospectives of the show. We were able to capture a large number of videos, create a Youtube Channel for Coffee Fest and engage a lot of the attendees and exhibitors through Twitter.

You can find all the videos over here at Coffee Fest Youtube, search the Twitter archives by using the hashtag #coffeefest, and stay tuned for the blog postings over here on Jeffrey Kingman’s Leaf & Berry Blog.

January 10, 2010

You Just Never Know

You just never know. You just never know where this social web/social media adventure will take you.

As I launched Chalkboarder in the summer of 2009, I became aware of a social media evangelist with deep restaurant experience. I think I first became aware of Paul Barron by seeing his name as a presenter on social media and the restaurant industry as a speaker at both the Western Foodservice Show and the annual conference of the Oregon Restaurant Association. I began reading his blogposts and learning his take on the social web as applied to the restaurant industry.

That August, I was fortunate to participate in the Northwest Sustainability Discovery Tour – exploring how food companies and restaurant operators were incorporating sustainability into their operations in the Pacific Northwest. It was at this conference that I met Paul. I think we exchanged a total of ten words the first day.

The second day we sat at the same table in the morning. I remember writing a little note about the speaker’s content on a blank business card and sliding it to Paul. He read it and later asked me if I always carried blank cards, which I did. He suggested I print at least the web address or my email on the blanks – as a way to incorporate my brand into a useful tool.

We traded a few emails back and forth over the next month and then I got a surprise email from him, asking if I would be willing to replace him as a speaker on social media at Coffee Fest Seattle. I felt pretty humbled and honored that he would think of me and immediately accepted. The folks at Coffee Fest have told me that my presentation was considered one of the best by their attendees.

Paul and I have built the beginnings of what I hope will be a great friendship. My respect for his thinking and vision is immense and grows with every communication.

Here is why I’ve written this post – you never know where the social media adventure and journey will take you. As a result of getting to know Paul, I have added a major client to our Chalkboarder roster with Coffee Fest. A year long social media strategy and execution with Coffee Fest as a client, with a deeply well-regarded brand image, will lead to other clients in the specialty coffee and tea industry. The ability to share Paul Barron and Coffee Fest as referrals to prospective clients of any industry is of huge value to us.

Paul, meeting, listening to and knowing you – created one of the early legs of Chalkboarder’s client base. I owe you much for entering dialogue with me and being willing to share so much. Thank you for being a mentor, sir.

December 18, 2009

2009 Holiday chalkARTblast 006

Strategic Relationship Engineering Both On & Offline

chalkARTblast 006

As we wrap up 2009, we wish to extend sincere holiday greetings to each of you. In addition we want to welcome new relationships; thank our stakeholders, clients and partners and generally give thanks to a very intriguing first six months. Client News

It’s been a very busy six weeks since we last released a chalkARTblast. We’re busy with some new clients and had to dive right in. Here’s some of the more intriguing things coming up on our calendar for the first quarter of 2010.

Filming “Deadly Claws” Aboard An Oregon Dungeness Crab Boat

We were approached by a Dungeness Crab fishing vessel the F/V Harvester sailing out of Coos Bay OR, to sail with them, blog about off-shore crab fishing and do some cooking dockside with the freshest Dungeness Crab you ever had. Well, one thing has led to another and its become a full-fledged video documentary. Now we’re planning (and writing the storyboard for) an hour long production for WebTV, telling the “farm to table” history of off-shore crabbing, the canneries and the danger. They’re going to put me to work as a deckhand in February catching crab for a day in the cold wet swells and then I’ll don a chef jacket and do some cooking at the cannery. The Captain states that this is twenty times more dangerous than “Deadliest Catch”. As an adventurer and complete extrovert, who is passionate about where our food comes from and cooking – its right up my alley.

I hope the Coast Guard Rescue stays close by!

Marsha Collier Requests Research Collaboration

Marsha Collier, author of “eBay for Dummies”, with over 1 million copies in print worldwide and the top-selling eBay author, requested’s assistance and collaboration through two methods.

Marsha has been commissioned to write a book due in June 2010 on Customer Service, with a chapter on restaurants. After reading our “10% of USA Restaurants Using Social Media” study (September, 2009), she requested us to redo the study in March 2010 for inclusion in the restaurant customer service chapter.

Additionally, Marsha and I are launching this next week a Twitter-based discussion on customer service. This discussion will be weekly on Tuesdays at 9 pm eastern – you can participate by following #custserv. Conference on Social Media

We’re still waiting for confirmation of this one – but Michael Atkinson, CEO of the largest social network,, for the restaurant industry internationally, invited me to participate as a panelist in a conference sometime in 2010. If the conference is confirmed, I’ll be joining Guy Kawasaki and the founders of LinkedIn and on-stage to discuss how the social web can and does impact the restaurant industry. I’m extremely humbled and flattered by the invitation and do hope the conference happens.

“Branded” – The Legacy Five Generation Montana Rancher

We’ve been in dialogue with the oldest cattle ranchers association in the USA, Montana Stock Growers Association, for a long time. I started this relationship in 2007 when we were talking about bringing a line to the national restaurant industry of natural Montana beef, raised and processed from birth to box in-state.

Over the past three months we’ve been in dialogue with them about their social media strategies. Again, one thing has led to another and now we are talking about another hour long documentary exploring “farm to table” and what it means to be a five-generation Montana rancher. More danger! The ranchers want to bring me and the filmmaker out during spring branding, put me on a horse, make me handle a rope and possibly make a few Rocky Mountain Oysters (yes, cutting). At the end, after documenting the history of Montana cattle ranching and exploring the myriad issues they face today we’ll do some cooking of beef.

We have much more news below…


Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback


The Oregon Truffle Festival

Seattle’s top food blogger and restaurant consultant, Traca Savadago ( and I are headed out to the vineyards of Oregon at the end of January to blog the Oregon Truffle Festival. Willamette Valley Vineyards just seeded 16 acres of truffle spoor and Oregon truffles are rapidly edging out European truffles for reputation. Traca will be with the chefs in the kitchen over the two days while I am video-blogging the two day “Train Your Dog to Hunt Truffles” workshop.

Coffee Fest

We just started a year long relationship to handle all of Coffee Fest’s social media. As part of this, I’m seeking certification as a barista. Coffee Fest is the most respected tradeshow for the specialty coffee and tea industry internationally, with shows in Meadowlands NJ, Minneapolis and Seattle.

We’re launching an internationally comprehensive social media strategy for Coffee Fest, to increase attendance, exhibitors and overall show experience. A very intriguing part of this relationship is that we’ll be live web streaming the Barista Competitions at all three tradeshows! We decided to call this “bean-casting” (instead of sports-casting) the competitions. In addition, I’ll be speaking on the social web at each Coffee Fest Executive Summit during the tradeshows.

Renaissance Gourmet

We’ve been working with Renaissance Gourmet (British Columbia, CAN) on clarifying their casually elegant lifestyle brand and market the past month and finding them sponsors. As part of this, we’re helping to create and develop a strategic brand/concept in WebTV, e-Books, blogging and other content. The market for Renaissance Gourmet is international female 25 to 55, with significant existing traffic (over 125,000 views per

month) coming from the USA, Australia, Canada and the UK. This project also involves international strategies in social media to grow viewership and further monetization of the brand.

Renaissance Gourmet offers casually elegant lifestyle advice, simply upscale gastronomy, travel, farm-to-table documentaries and just shot a pilot for a non-exclusive series on the Australian Lifestyle Podcast Network.

Challenge Issued to USA Restaurant Industry

We’ve tossed a challenge down to the restaurant industry in the USA. With 945,000 restaurant operations in the country, we think we’ve got a great challenge.

We asked the industry to put over 100 marathon runners into the 2011 Boston Marathon, each sponsored with over $1000 in pledges. The fund-raiser would benefit Share Our Strength, a twenty-five year nonprofit working to end childhood hunger domestically by 2015.

We caught the interest of Share Our Strength, which referred the challenge to its Great American Dine Out steering committee and other C-Level industry leaders. Really, all this is my effort to get myself running again J. Just teasing… I’ve been involved with Share Our Strength since 1994.

Rewarding Feedback

Strategic networking on behalf of Rewarding Feedback (Toronto, CAN) continues. We’ve introduced them to several potentials on both coasts of the USA and are waiting for the crush of the holiday chaos to end to close these deals. A very intriguing inquiry occurred from an 87 unit restaurant outfit with four brands from South Africa. It’s really tough to coordinate communication between North America and South Africa.

Event Mingle

Event Mingle is a social web based community platform for trade shows. With extremely robust metric analytics and structure, it empowers tradeshows to largely expand the return on investment for both attendees and exhibitors participating. We’ve crafted a relationship with Event Mingle to introduce and refer them through our deep proprietary networks off line.

Great American Spice Company

Great American Spice Company is a large web-based retailer of spices. We’re spreading the word about them to consumers through a social media strategy.

Social Grub

Social Grub is a robust Facebook application for service industry businesses. This application has powerful back-office tools and empowers businesses to use the social web to offer promotions, coupons and broadcast of events and news both through smart-phones and personal computers. We’re in a mutual relationship with Social Grub, referring their product while they refer us.

Other News & Pursuits

In the first quarter of 2010, we’ll be combining our two identities (Chocorua Group and into one brand under the logo and identity. We’ve asked a few diverse peers to provide us critique during this process.

We’re waiting for a yea/nay decision on a pitch we made a few weeks ago to the PR firm handling 1800 Tequila (a brand of Cuervo), 5WPR in New York City. This proposal laid out a six-month global social media strategy. The PR firm indicated to us they were taking the proposal to Cuervo and we’re standing by.

We’re in negotiations with a former client in KennebunkportMaine, Old Vines Wine Bar, to strategize and execute their social media.

We’re in negotiations with Wind Horse Coffee in MilwaukieOregon to strategize and execute their social media.

While there are other negotiations underway across North America and internationally, we just don’t feel comfortable yet sharing them.

Well, that’s all the news that we see fit to print this month. We’d like you to know that chalkARTblast will be distributed monthly from here on – distributed sometime right after the 15th of each month.

Peace On Earth and Goodwill To You!

Jeffrey J Kingman

Happy Holidays from Judith, Bill and Jennifer – partners.

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(503) 305-6397