Posts tagged ‘espresso’

March 10, 2010

Client Case Study: Coffee Fest

This past weekend Chalkboarder headed over to Meadowlands NJ to provide social media coverage of Coffee Fest’s first of three 2010 tradeshows. We were fortunate to meet some truly outstanding people within the specialty coffee and tea industry, from growers and suppliers, to roasters, coffee/tea shop owners and baristas. There seemed to be a fair number of folks attending who were planning to open a coffee/tea house.

Coffee Fest NYC Barista Competitor Megan's Signature Drink

Our mission at the Show was to journalize – to capture as much of the activity as we could to share with the friends of Coffee Fest and hopefully – that they would then share the high energy of Coffee Fest with their communities.

We’ve got some blogging to do – some retrospectives of the show. We were able to capture a large number of videos, create a Youtube Channel for Coffee Fest and engage a lot of the attendees and exhibitors through Twitter.

You can find all the videos over here at Coffee Fest Youtube, search the Twitter archives by using the hashtag #coffeefest, and stay tuned for the blog postings over here on Jeffrey Kingman’s Leaf & Berry Blog.

Advertisements
December 18, 2009

2009 Holiday chalkARTblast 006

Strategic Relationship Engineering Both On & Offline

chalkARTblast 006

As we wrap up 2009, we wish to extend sincere holiday greetings to each of you. In addition we want to welcome new relationships; thank our stakeholders, clients and partners and generally give thanks to a very intriguing first six months.

Chalkboarder.com Client News

It’s been a very busy six weeks since we last released a chalkARTblast. We’re busy with some new clients and had to dive right in. Here’s some of the more intriguing things coming up on our calendar for the first quarter of 2010.

Filming “Deadly Claws” Aboard An Oregon Dungeness Crab Boat

We were approached by a Dungeness Crab fishing vessel the F/V Harvester sailing out of Coos Bay OR, to sail with them, blog about off-shore crab fishing and do some cooking dockside with the freshest Dungeness Crab you ever had. Well, one thing has led to another and its become a full-fledged video documentary. Now we’re planning (and writing the storyboard for) an hour long production for WebTV, telling the “farm to table” history of off-shore crabbing, the canneries and the danger. They’re going to put me to work as a deckhand in February catching crab for a day in the cold wet swells and then I’ll don a chef jacket and do some cooking at the cannery. The Captain states that this is twenty times more dangerous than “Deadliest Catch”. As an adventurer and complete extrovert, who is passionate about where our food comes from and cooking – its right up my alley.

I hope the Coast Guard Rescue stays close by!

Marsha Collier Requests Chalkboarder.com Research Collaboration

Marsha Collier, author of “eBay for Dummies”, with over 1 million copies in print worldwide and the top-selling eBay author, requested Chalkboarder.com’s assistance and collaboration through two methods.

Marsha has been commissioned to write a book due in June 2010 on Customer Service, with a chapter on restaurants. After reading our “10% of USA Restaurants Using Social Media” study (September, 2009), she requested us to redo the study in March 2010 for inclusion in the restaurant customer service chapter.

Additionally, Marsha and I are launching this next week a Twitter-based discussion on customer service. This discussion will be weekly on Tuesdays at 9 pm eastern – you can participate by following #custserv.

FohBoh.com Conference on Social Media

We’re still waiting for confirmation of this one – but Michael Atkinson, CEO of the largest social network, FohBoh.com, for the restaurant industry internationally, invited me to participate as a panelist in a conference sometime in 2010. If the conference is confirmed, I’ll be joining Guy Kawasaki and the founders of LinkedIn and Ning.com on-stage to discuss how the social web can and does impact the restaurant industry. I’m extremely humbled and flattered by the invitation and do hope the conference happens.

“Branded” – The Legacy Five Generation Montana Rancher

We’ve been in dialogue with the oldest cattle ranchers association in the USA, Montana Stock Growers Association, for a long time. I started this relationship in 2007 when we were talking about bringing a line to the national restaurant industry of natural Montana beef, raised and processed from birth to box in-state.

Over the past three months we’ve been in dialogue with them about their social media strategies. Again, one thing has led to another and now we are talking about another hour long documentary exploring “farm to table” and what it means to be a five-generation Montana rancher. More danger! The ranchers want to bring me and the filmmaker out during spring branding, put me on a horse, make me handle a rope and possibly make a few Rocky Mountain Oysters (yes, cutting). At the end, after documenting the history of Montana cattle ranching and exploring the myriad issues they face today we’ll do some cooking of beef.

We have much more news below…

ADVERTISEMENT

Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

#####

The Oregon Truffle Festival

Seattle’s top food blogger and restaurant consultant, Traca Savadago (http://seattletallpoppy.blogpost.com) and I are headed out to the vineyards of Oregon at the end of January to blog the Oregon Truffle Festival. Willamette Valley Vineyards just seeded 16 acres of truffle spoor and Oregon truffles are rapidly edging out European truffles for reputation. Traca will be with the chefs in the kitchen over the two days while I am video-blogging the two day “Train Your Dog to Hunt Truffles” workshop.

Coffee Fest

We just started a year long relationship to handle all of Coffee Fest’s social media. As part of this, I’m seeking certification as a barista. Coffee Fest is the most respected tradeshow for the specialty coffee and tea industry internationally, with shows in Meadowlands NJ, Minneapolis and Seattle.

We’re launching an internationally comprehensive social media strategy for Coffee Fest, to increase attendance, exhibitors and overall show experience. A very intriguing part of this relationship is that we’ll be live web streaming the Barista Competitions at all three tradeshows! We decided to call this “bean-casting” (instead of sports-casting) the competitions. In addition, I’ll be speaking on the social web at each Coffee Fest Executive Summit during the tradeshows.

Renaissance Gourmet

We’ve been working with Renaissance Gourmet (British Columbia, CAN) on clarifying their casually elegant lifestyle brand and market the past month and finding them sponsors. As part of this, we’re helping to create and develop a strategic brand/concept in WebTV, e-Books, blogging and other content. The market for Renaissance Gourmet is international female 25 to 55, with significant existing traffic (over 125,000 views per

month) coming from the USA, Australia, Canada and the UK. This project also involves international strategies in social media to grow viewership and further monetization of the brand.

Renaissance Gourmet offers casually elegant lifestyle advice, simply upscale gastronomy, travel, farm-to-table documentaries and just shot a pilot for a non-exclusive series on the Australian Lifestyle Podcast Network.

Challenge Issued to USA Restaurant Industry

We’ve tossed a challenge down to the restaurant industry in the USA. With 945,000 restaurant operations in the country, we think we’ve got a great challenge.

We asked the industry to put over 100 marathon runners into the 2011 Boston Marathon, each sponsored with over $1000 in pledges. The fund-raiser would benefit Share Our Strength, a twenty-five year nonprofit working to end childhood hunger domestically by 2015.

We caught the interest of Share Our Strength, which referred the challenge to its Great American Dine Out steering committee and other C-Level industry leaders. Really, all this is my effort to get myself running again J. Just teasing… I’ve been involved with Share Our Strength since 1994.

Rewarding Feedback

Strategic networking on behalf of Rewarding Feedback (Toronto, CAN) continues. We’ve introduced them to several potentials on both coasts of the USA and are waiting for the crush of the holiday chaos to end to close these deals. A very intriguing inquiry occurred from an 87 unit restaurant outfit with four brands from South Africa. It’s really tough to coordinate communication between North America and South Africa.

Event Mingle

Event Mingle is a social web based community platform for trade shows. With extremely robust metric analytics and structure, it empowers tradeshows to largely expand the return on investment for both attendees and exhibitors participating. We’ve crafted a relationship with Event Mingle to introduce and refer them through our deep proprietary networks off line.

Great American Spice Company

Great American Spice Company is a large web-based retailer of spices. We’re spreading the word about them to consumers through a social media strategy.

Social Grub

Social Grub is a robust Facebook application for service industry businesses. This application has powerful back-office tools and empowers businesses to use the social web to offer promotions, coupons and broadcast of events and news both through smart-phones and personal computers. We’re in a mutual relationship with Social Grub, referring their product while they refer us.

Other News & Pursuits

In the first quarter of 2010, we’ll be combining our two identities (Chocorua Group and Chalkboarder.com) into one brand under the Chalkboarder.com logo and identity. We’ve asked a few diverse peers to provide us critique during this process.

We’re waiting for a yea/nay decision on a pitch we made a few weeks ago to the PR firm handling 1800 Tequila (a brand of Cuervo), 5WPR in New York City. This proposal laid out a six-month global social media strategy. The PR firm indicated to us they were taking the proposal to Cuervo and we’re standing by.

We’re in negotiations with a former client in KennebunkportMaine, Old Vines Wine Bar, to strategize and execute their social media.

We’re in negotiations with Wind Horse Coffee in MilwaukieOregon to strategize and execute their social media.

While there are other negotiations underway across North America and internationally, we just don’t feel comfortable yet sharing them.

Well, that’s all the news that we see fit to print this month. We’d like you to know that chalkARTblast will be distributed monthly from here on – distributed sometime right after the 15th of each month.

Peace On Earth and Goodwill To You!

Jeffrey J Kingman

Happy Holidays from Judith, Bill and Jennifer – partners.

chalkARTblast is produced and distributed by Chalkboarder.com

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info

November 6, 2009

Are your servers making spitballs of “bad” comment cards?

Do your restaurant managers get every comment card guests fill out? Are waitstaff trashing the bad comment cards? Do you have an effective means to capture guest contact info via “opt-in”?

I’d like to take this opportunity to introduce you to Rewarding Feedback – a phenomenal new consumer-focused product that was invented with the primary focus of driving revenue to restaurants, gaming establishments and service firms.

This unique process collects guest experience data at the time of the experience in exchange for coupons for a future visit. The Rewarding Feedback process replaces the need for paper surveys, online questionnaires, telephone follow-ups and even mystery shopper services. The process provides the opportunity for the business to obtain feedback on every customer interaction (rather than the typically low volume of feedback results currently received by conventional means).

The standard restaurant implementation has the on-site hostess present the guest with Rewarding Feedback equipment to complete a quick survey at the end of their meal. Upon completion of the survey, the data is analyzed instantly. The guest receives a valuable coupon, regardless of the survey results, but if the guest experience has been satisfactory, a second coupon is provided to the customer to share with a friend. If the guest experience has been deemed less than satisfactory, on-site management is notified of the problem immediately, thereby allowing the establishment to “save” the relationship with the guest, before they get their bill. Coupon types and expiries can be varied, depending on the marketing campaign established.  In addition, you can market the coupons to other organizations – creating additional revenue.

What makes the Rewarding Feedback process so valuable is that it allows every establishment to collect real-time, actionable data while at the same time turning the consumer into a valuable marketing resource on behalf of the business.
Our reporting portal allows management resources to review individual establishment results or compare results from a single establishment against others in a defined region and/or chain.

For more information visit Rewarding Feedback.

November 2, 2009

chalkARTblast 004

image001

chalkARTblast 004

image002

Welcome to Chalkboarder.com’s chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week
  • Video Pick of the Week

And other goodies we liked from last week J

ADVERTISEMENT

image003

image004

Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

image005

Chalkboarder.com Client News This Week

Old Vines

Mike Farrell, a client of Chocorua Group from a couple years ago, reached out to Chalkboarder.com for assistance in both social media and an operational consult. Meeting next week.

Great American Spice Company

The story of The Great American Spice Company is the story of freshness. A meal, like anything else, is only as good as the quality of its components. Which is why we offer nothing but the freshest, highest-quality spices. It’s a difference you can see, smell and taste.

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are developing an extended eight month social media campaign.

Update II: We’re introducing Rewarding Feedback to some restaurants and lodging operations in New Hampshire over the next two weeks.

Twitter = @rewardfeedback

Facebook Page

Social Grub

SocialGrub allows restaurants and retailers to create coupons, instant offers, discounts, and other promotions once and then automatically distribute them through their own branded Facebook and MySpace applications, as well as on Twitter and other micro-blogging sites and through widgets.

We’re just getting started with the folks at Social Grub and will be developing a comprehensive strategy to introduce them and their products. This relationship is unique in that their services depend on their clients using social media – so we’ve become the referral Social Grub provides to potential and existing clients.

1337 Wine & 1337 Wine TV

Following a conversation with Marc Fusco, Owner of 1337 Wine, we’re sharing his Skype Wine Tasting Series over social networks. An amazing idea bringing Vintners to a tasting through Skype from around the world.

UPDATE: We’ve negotiated a virtual winery in Second Life to host the first ever virtual/real-world wine tasting. Well announce the Winery, date/time and sl-url in Second Life when we know. Stay tuned for roll-out of social media campaign for this client, starting next week.

Jenee Halstead

Update II: Jenee’s Holiday mailer is almost done and ready for printing.

Tapwater Music

Update II: We’ll be meeting this week with Tapwater on strategies for winter. Wrapping up development of their new website.

Savant Culinaire

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Update II: Started heavy promotion via social media of this amazing gastronomic tour of Chilean wine and food. Reservation inquiries beginning.

Chocorua Group

Chocorua Group (a sister company of Chalkboarder.com) offers strategic brand and concept development for organizations.

Update II: Chocorua Group was introduced through LinkedIn to a potential strategic brand national roll-out client based in Los Angeles. Stay tuned.

image006

Social Web Clippings ~ Our Favorites From The Last Week

Mashable: Tweet Humor: 10 Twitter Users That Crack Us Up

FOHBOH: Why Urbanspoon’s Rez is no match for OpenTable..

Mashable: International Domain Names Coming in 2010

image007

Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities. Opportunities for this position exist geographically in:
  • Boston
  • Washington, DC
  • Dallas
  • Chicago
  • Denver
  • Seattle
  • San Francisco, and
  • Los Angeles

We are in second round interviews with very talented applicants for NYC and Atlanta.

  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Veritable Quandary. We’ve pitched a proposal to one of PortlandOregon’s most venerable restaurants to execute their social media. PENDING
  • Coffee Fest. We were invited to present a seminar at Coffee Fest NYC/NJ in March and when asked if we could propose social media services, were invited too. UPDATE: Tweaking details of dialogue. CLOSING
  • Social Grub. Still in dialogue with Social Grub on many levels. If we land them, you’ll be first to know! CLIENT SECURED
  • Denominational Capital Campaign Consultancy. Dialogue continues with this quiet, yet effective consulting group, that approached us for assistance in guiding churches on social media applications. PENDING
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands, Jagermeister. PENDING

Publishing, Speaking, Seminars & Conferences

Jeffrey was invited to present a seminar on social media at the Hawthorne Hotel in Salem, Massachusetts on Dec 29th.

Jeffrey J Kingman, CEO, was invited to present a seminar on social media/web at Coffee Fest in NY/NJ, March 4, 2010.

Jeffrey and Dr. Ola Ayeni of M-Dialog are co-producing a video webinar on social web applications to the hospitality industry, scheduled for Nov. 16. This panel dialogue will also include Paul Barron, Publisher of Fast Casual Magazine. Dr. Ayeni, through a personal relationship, is asking the Chief Marketing Officer of Facebook to moderate. Stay Tuned for further details! RESCHEDULED FOR JANUARY

Jeffrey and Bill Bridgmon (VP of Sales, Chalkboarder.com) are attending the International Hotel/Motel/Restaurant Show in NYC November 7-9 for networking and potential clients.

Jeffrey will be attending (with a media pass) People Reports Best Practices Conference in Dallas, November 10-12. This conference brings together hundreds of CEOs and HR Directors from the major multi-unit restaurant chains in the USA. Networking opportunities abound.

Jeffrey will be attending the annual New England conference of Professional Association of International Innkeepers, November 16-18 in Nashua, NH.

Jeffrey is posting his third article on FohBoh this Thursday as one of their ten featured front-page contributors. All content posted on FohBoh is also cross-posted on our blog – and Jeffrey is a fairly active writer!

image003

Noted Blogs

Beautiful design can make your guest experience amazing!

image008

Video Of The Week

(for fun)

Burger King and Windows 7 launch in Japan

image009

chalkARTblast is produced by Chalkboarder.com

Currently published Mondays, except on federal holidays.

Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info

October 13, 2009

chalkARTblast 002

image0012

chalkARTblast 002

image0021

Welcome to Chalkboarder.com’s chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week
  • Video Pick of the Week

And other goodies we liked from last week J

ADVERTISEMENT

image0031

image0041

Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

image0051

Chalkboarder.com Client News This Week

1337 Wine & 1337 Wine TV

Following a conversation with Marc Fusco, Owner of 1337 Wine, we’re sharing his Skype Wine Tasting Series over social networks. An amazing idea bringing Vintners to a tasting through Skype from around the world.

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are developing an extended eight month social media campaign.

Update: Developing two month strategies for introducing Rewarding Feedback to multi-unit and independent restaurant organizations, with specific targets in New England and the Pacific NW.

Jenee Halstead

Update: Jenee is “back in the saddle again”. We’re searching for an artist to design cover art for her newest release, an EP; almost ready for release. With Chalkboarder.com, Jenee is crafting a holiday card campaign and the social web distribution of her new EP. Other activity includes Chalkboarder.com updating and consolidating her social network operations and strategies.

Tapwater Music

It seems to be the time of year when music groups go into partial seclusion – Tapwater is taking some time off from the road, while their frontman spends a month or so in Africa. We’re really looking forward to his return and sharing new sounds he’s discovered. For Tapwater, Chalkboarder.com is busy building a new website and blog, in addition to developing a comprehensive year long social web strategy.

Update: Chalkboarder.com is working on Tapwater’s new website design and new blog.

Savant Culinaire

While Savant Culinaire is a sister company to Chalkboarder.com – or, more of a pet travel project of ours – we think its appropriate to share what Chalkboarder.com is doing on their behalf.

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Update: Savant Culinaire is exploring the idea of partner relationships with wine/food oriented social media tycoons.

Chocorua Group

Chocorua Group (a sister company of Chalkboarder.com) offers strategic brand and concept development for organizations. They are excited to announce that Rewarding Feedback has retained their services for the next eight months.

Chocorua Group will be assisting Rewarding Feedback with market presence in the USA hospitality and other industries. Stay tuned through Chalkboarder.com for more announcements – such as taking Rewarding Feedback to the following trade shows:

  • New England Food Show, Boston
  • Las Vegas International Restaurant, Nightclub & Bar Show
  • National Restaurant Show, Chicago

Update: Chalkboarder.com is now conducting social media awareness of Chocorua Group via social media and networking.

image0061

Social Web Clippings ~ Our Favorites From The Last Week

Mashable How To: Use Social Media in Your PR Pitch Plan

Seattle Post Intelligencer Starbucks, Microsoft Mighty in Social-Media Marketing

Mashable Young Social Mediaphiles: 36% Tweet and Check Facebook After Sex

Justin R Levy Determining Social Media ROI

Brand Savant What’s Wrong With Social Media Marketing Strategy

image0071

Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities. Opportunities for this position exist geographically in:
  • Boston
  • Washington, DC
  • Dallas
  • Chicago
  • Denver
  • Seattle
  • San Francisco, and
  • Los Angeles

We are in second round interviews with very talented applicants for NYC and Atlanta.

  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Veritable Quandary. We’ve pitched a proposal to one of PortlandOregon’s most venerable restaurants to execute their social media.
  • Paddy’s Bar & Grill. We’ve initiated contact with another of PortlandOregon’s restaurant and bar insitutions.
  • Le Cordon Bleu. We’ve begun a dialogue with the Chief Marketing Officer for this national group of culinary schools to interview them for an article on how culinary schools use social media.
  • Coffee Fest. We were invited to present a seminar at Coffee Fest NYC/NJ in March and when asked if we could propose social media services, were invited too. We issued a comprehensive social media proposal to them today.
  • Social Grub. Still in dialogue with Social Grub on many levels. If we land them, you’ll be first to know!
  • Montana Stock Growers Association. Ranchers move a bit more patiently than the rest of us – we know they’re busy getting ready for winter. We’re patient with these folks – they’re ranching families that live pretty rurally. We did hear last Thursday that it had dropped over two feet of snow just north of YellowstoneNational Park.
  • Denominational Capital Campaign Consultancy. Dialogue continues with this quiet, yet effective consulting group, that approached us for assistance in guiding churches on social media applications.
  • Subcontracting to traditional PR/Marketing Agencies. Negotiations are waiting on response to proposals from firms in NYC and Virginia.
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands, Jagermeister. Stay tuned on this.

Publishing, Speaking, Seminars & Conferences

Jeffrey J Kingman, CEO, was invited to present a seminar on social media/web at Coffee Fest in NY/NJ, March 4, 2010.

Jeffrey and Dr. Ola Ayeni of M-Dialog are co-producing a video webinar on social web applications to the hospitality industry, scheduled for Nov. 16. This panel dialogue will also include Paul Barron, Publisher of Fast Casual Magazine. Dr. Ayeni, through a personal relationship, is asking the Chief Marketing Officer of Facebook to moderate. Stay Tuned for further details!

Jeffrey and Bill Bridgmon (VP of Sales, Chalkboarder.com) are attending the International Hotel/Motel/Restaurant Show in NYC November 7-9 for networking and potential clients.

Jeffrey will be attending (with a media pass) People Reports Best Practices Conference in Dallas, November 10-12. This conference brings together hundreds of CEOs and HR Directors from the major multi-unit restaurant chains in the USA. Networking opportunities abound.

Jeffrey will be exhibiting Chalkboarder.com at the annual New England conference of Professional Association of International Innkeepers, November 16-18 in Nashua, NH.

Jeffrey posted his first article on FohBoh last Thursday as one of their ten featured front-page contributors. Here’s the link to Emergent Social Technology Is Changing Hospitality Right Now: Supply Line. All content posted on FohBoh is also cross-posted on our blog – and Jeffrey is a fairly active writer!

Jeffrey was asked by the magazine Today’s Restaurant to contribute an article for their special May issue devoted entirely to emergent technology.

Stay tuned for information and a link to a webinar on social media that Jeffrey participated in last week.

image0031

Noted Blogs

Nation’s Restaurant News TV Show Bachelorette Looking for a Few Good Restaurant Men

Special Video Blog by Volkswagen

Musical StairsRolighetsteorin.se – The fun theory

image0081

Video Of The Week

(for fun)

The Luckiest People In The World

image0091

chalkARTblast is produced by Chalkboarder.com

Currently published Mondays, except on federal holidays.

Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info

October 8, 2009

50 Ways Marketers Can use Social Media to Improve Their Marketing

50 Ways Marketers Can use Social Media to Improve Their Marketing

Chris Brogan is a great social media theorist and this article has value to any organization.

Posted using ShareThis

September 28, 2009

Creative Social Media On The Cheap

Think Like A Musician

Musicians amaze me. A lot like a good chef, they are consumed with creating wonderful things. On the flip side, they need to expand and massage their fans, satisfy them and bring in revenue. The similarities are unique; a restaurant also needs to expand and massage its customers, satisfy them and bring in revenue.

With only 10% of affordable fine-dining restaurants using social media, I thought an introduction to how musicians have completely embraced this new communication world would be of benefit.

Let’s look at how a New England based musician is growing his fan base and supporting his family, predominantly by using social media.

Joe Iadanza, Musician

Joe Iadanza, Musician

Joe Iadanza, based in Long IslandNY, has been described as Dylan-esque. You can listen to him here: Joe Iadanza With a critically released CD and an upcoming tour in the Netherlands, how is Joe increasing his fan base through social media?

Facebook. Twitter. MySpace. Feedburner. ilike.com. YouTube. Flickr. thesixtyone.com. and, a dynamic website.

I follow Joe; have been for a little while now. He’s a friend of another musician friend of mine who’s just jumping into social media. Everyday, Joe says one, two or three short messages to his fans over a few of his social networks.

Yesterday, it was about being stuck in traffic at 1 mph, heading to a show on Cape Cod – oh, and by the way, don’t go over the bridge he was on and that he really had to pee. Earlier in the week he had announced that show. Late that night, on his way back, he let everyone know how much fun he had playing to that particular crowd. He’s engaged. He’s producing compelling content with pictures from shows. He’s telling a story about what he does. That keeps his fan base interested – and they share his music with their friends.

I wonder often how many customers a restaurant could bring in this way. In the morning the chef gets a message out with a picture – of him checking that fine fresh new fish in – and in the message perhaps saying you never want to buy a fish who’s eyes aren’t right and that doesn’t smell of the sea. Later in the afternoon, the sommelier might take a 30 second video and send it out – of him pouring a glass of that great white wine that would match perfectly with the fish the chef just bought. And then, just before dinner’s staff pre-meal, they take another picture – or maybe a quick video of pre-meal – talking about and showing that great fish entrée, with the wait staff tasting it and the wine prior to service.

That would bring me in. Heck – I’d hit that share button on Facebook and Twitter and send it to my friends.

The social web is waiting for your creativity. Your future guests want to know more about you. Your existing fans want a little love and attention. Its game time, folks.

Chalkboarder.com offers consulting and strategic social media planning and execution. We are adept at providing human resource solutions to your social media needs.

September 24, 2009

Simple Social Media for Coffee Shops

Simple Steps to Social Media Strategy

Powerpoint slides from Chalkboarder.com’s Executive Summit presentation at Coffee Fest Seattle 2009.

September 23, 2009

Chalkboarder.com CEO joins FohBoh as a featured columnist

Yesterday I received an invitation from FohBoh to join their top-ten featured contributors as a front-page writer about the hospitality industry.

fohbohlogo

FohBoh is the USA’s leading social network for the restaurant industry. With over 12,000 members, journalists and others participating and viewing, this is a distinct honor. I’ll be focusing on trends in the social web and how operators can put those to use in social media campaigns.

Ok, off to Seattle to speak at the Executive Summit of Coffee Fest to industry execs about the social web.  Jeffrey

September 21, 2009

Increased Barista Sales through Social Media

Are Your Baristas Rock Stars?

With Coffee Fest Seattle approaching this week, we wanted to share some ideas on how to drive sales in coffee houses using social media.

The explosion of independent espresso and coffee houses across North America in the last ten years is phenomenal. Over the last few years we’ve seen top barista competitions at not only coffee business conventions, but also at the National Restaurant Show in Chicago.

image001

Most independent coffee shops have relied on word-of-mouth, traditional advertising and the ubiquitous buy-ten cards to build their business over the years. There’s a huge opportunity now to jump on social media (Twitter, Facebook, etc) and increase sales.

How can you use social media to build your coffee business?

We’ve got several ideas. But first, we want to direct you to this article on the ROI and Best Practices of Social Media in Hospitality.

Okay, how do you increase business by making Barista Rock Stars?

  • First, set up your own social network accounts, if you haven’t already. We can email you good advice on that if you need it – just click here.
  • Market to your customers that you are online in social networks. Use a poster at the counter and get it on your website. Invite them to follow you by saying you’ll announce special deals once a week. By the way – customers should have it easy to enter your virtual door.
  • Introduce your talented staff both online and in-store. Ask your staff if they are willing to have a work-related Twitter account, and if they are, share that with your customers.
  • Turn your baristas into online Rock Stars. Every customer of yours has a favorite employee on your staff. Encourage your staff that is participating, to build online relationships (using their work Twitter) with their fans. This is all about leverage and we’re going to the next step.
  • During the week, take pictures of each baristas specialty drinks and share them online – with the work-Twitter account of the maker. Ask followers to rate them.
  • Set up a competition with your customers to vote for the best barista at your shop online – by offering them something valuable. Maybe it’s a week or two of free beverages. But here’s how you have them vote – they vote by bringing their friends who aren’t customers in to sign up for your buy-ten cards (you can keep track by using a pen and paper grid). Post the results daily on your social networks. Make the contest run for a month – as new customers join, they’ll refer their friends! You know the baristas will be encouraging the customers to vote for them and you should offer the winning barista something of value too.
Barista David Sarah Jane Zeke
Wed 10 7 12 5
Thu 6 0 9 7

.

Sound like a crazy idea? Sure, you bet. But it’s crazy ideas that create change. We’ve got other suggestions too, like what Starbucks did a few months ago with their free pastry/buy a beverage coupon, shared only on social media. By the way, that promo only cost Starbucks $12,000 and it grossed them $500,000 in one day.

Use your staff – they’re likely young and highly creative. Have a sit-down and ask them for ideas on how to use social media to drive up sales. I’m pretty sure you’ll see positive results.

We’d love your feedback. After all, social media is all about engagement and dialogue. Do you have any great experiences using social media? We’d love to hear about it.

Still not convinced that social media can change your business for the better? Watch this.

Chalkboarder.com offers clients digital community management consulting and services across North America.