Posts tagged ‘food truck’

January 7, 2011

Squeaky Chalk News January 7 2011

#Crush2011

This is our slogan. We’ve made a few banners and got tattoos indicating our determination to absolutely crush 2011 in creating awesome villages for our clients and ourselves. Care to join us at the end of the day in Village Hall near the fire?

Chalkboarder is roaring into 2011 and we wanted to give you a little news from this past week.

James Beard Dinner Coverage – Berkshire Raised

Just today, we were approached by the Berkshire Chefs from around Albany, New York. In September 2009, they had been on their way to the James Beard House to prepare dinner using Berkshire raised ingredients. With a little 3000 mile collaboration, Chalkboarder was able to distribute content semi-live during the culinary preparation and dinner over social media.

They’ve asked us to do this again. I’m not sure of the date yet, but we’re very excited to become a “Social Media On Demand” producer for their benefit. It’s a challenge to coordinate social media production and distribution being 3000 miles away, but we’re pretty confident in conducting an effective campaign.

Urban Toile – Atlanta’s Hottest Food Truck (Launching Soon)

We’ve been working for the past couple months on a very exciting and challenging project – writing business plan, researching and coordinating logistics and relationships. Our client, Urban Toile, is only a couple weeks from ordering a $70,000 brand new food truck and is VERY close to signing a relationship with Atlanta’s hottest BBQ joint, Fox Barbeque. Stay tuned as we ramp up Urban Toile’s social media prior to the launch of the truck.

Northwest Foodservice Show

In partnership with Paul Paz of WaitersWorld (and longtime Oregon Restaurant Association board member), we’ve launched social media strategies that will help foodservice exhibitors and operators Raise The Bar in their social media adoption. Chalkboarder will be sharing a lot of messaging over the next few months from this source.

Foodportunity PDX

Foodportunity PDX is back! March 7th at the Heathman Hotel again. Join us that night for #nomnoms and great chat with great local restaurateurs and chefs. Chalkboarder was hired again to line up the participating restaurants and provide “Social Media On Demand” for this event.

Social Media for Pros

Over the last few months, Chalkboarder has been aligning with and working closely with The Scene Marketing Group, here in Portland. We’ve hired SMG to be part of some largeSocial Media On Demand” teams for six large (10,000 to 50,000 attendee) events around the country and are very excited by all the collaboration.

We’re in last phase planning for a social media educational program to be offered in two formats, here in Portland. An attendee of this program can learn enough skill and strategy to plan and execute a strong Social Media Optimization plan. It’s still a little early to release specific details, so stay tuned for announcements in a week or two.

Well, we don’t want to tie up your Friday when we’re certain you, like us, are trying to #Crush2011. Cheers and see you at Happy Hour!

Jeffrey J Kingman

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October 15, 2010

Atlanta Food Truck – New Client

We’re very excited this afternoon here at Chalkboarder to announce our latest client relationship. Watch out, Atlanta – the food truck scene is about to explode!

 

 

Atlanta, Georgia

 

Chalkboarder has been contracted to research and prepare a business plan for a dynamic and progressive food truck for the City of Atlanta. Our new client, UrbanToile, has vision to be a leader in Atlanta’s food truck scene and help explode that scene to the creative diversity found in other metro areas (PDX, NYC, LA).

UrbanToile has already met with Food Network Chef Alton Brown’s cameraman, who indicated that Alton is very passionate about getting Atlanta “on the map” with food trucks. It’s time for Chalkboarder to get busy for this dynamic and visionary client!

July 26, 2010

PDX Food Trucks Experience 80% Growth Via Twitter

I talked with two of Portland Oregon’s leading street food trucks last week, the day after CNN Travel stated that Portland has the best street food in the world.

Check out what they have to say about street food – and how social media, especially Twitter, have empowered them to experience 80% growth.

The rest of the restaurant and hospitality industry might be able to glean some strategy from this.

Jeffrey

PDX Food Truck Owners

PDX Food Truck Owners

PS – Thanks guys!