Posts tagged ‘James Beard’

March 23, 2011

Oregon's Best Chefs Dominate James Beard NW Nominations

The sassy and irreverent Portland-Man-About-Town Byron Beck nailed it Monday in his blogpost “Chefs Night Out: Beard Celebration & Ace After Party“, when he described Sunday’s James Beard in Oregon Dinner at the Multnomah Athletic Club as being “the food equivalent of the Battle of the Network Stars.”

As beautiful Jennifer Heigl of Daily Blender eloquently stated in her article “Portland Hosts James Beard Awards Pre-Announcement Soiree“, it was the “must-attend spring event in Stumptown”, bringing together in community our best culinarians, foodies and food media, hipster elite and high society (the Schnitzer’s bought the first VIP table).

MAC Executive Chef Philippe Boulot was in fine form, even with arm in sling from a reputed vehicle accident, hobknobbing with every VIP guest and almost everyone else. As host, the MAC’s food station was glamorous, befitting the societal stature the club enjoys here in Portland.

Oregon’s “Culinary Old Guard”, including Philippe, Vitaly Paley, Greg Higgins, Cory Schreiber, Cathy Whims and the culinary team of Caprial & John Pence pressed flesh and passed foods, receiving foodie-love like Eric Clapton or Paul Simon at an Earth Day concert. What a pleasure – for me – having been away from Oregon from 1995-2009, to bear witness to these fine chefs thriving so well. We’re so fortunate in Oregon to live in the food-Eden of North America, leading the US in local chef/local farmer philosophy for thirty years.

The other chefs being honored – Daniel Mondok, Matthew Lighter, Charlene Rollins, Scott Dolich, Stephanie Pearl Kimmel, Andy Ricker, Christopher Israel, Oswaldo Bibiano, Jenn Louis, John Gorham, Gabriel Rucker, Jack Czarnecki and Naomi Pomeroy – I have only just begun to get to know over the last two years. It is a distinct pleasure to begin knowing you all.

Nicky USA, perhaps the best meat purveyor in North America, led by the venerable and determined Geoff and Melody Latham, rolled up in style to both the MAC and the Clyde Commons after-party in a stretch white Expedition (yes, I did get to sneak in for a sip of whiskey).

In beverages, while local coffee was not represented, Widmer Bros, Willamette Valley Vineyards, House Spirits, Sokol Blosser, Hawks View Cellars and Anne Amie Vineyards provided delicious sips for a crowd estimated at 650 or so.

Social Media Coverage

Active social media coverage began months ago with a team led by Oregon Culinary Institute and Chalkboarder. Numerous video interviews were produced by Kevin Richards of OCI and distributed on the James Beard in Oregon Facebook Fanpage. The Twitter account @beardinoregon spear-headed the Twitter hashtag #jbfa into Portland’s trending Twitter topic all evening, by tweeting the night’s program in the hours leading up to the dinner.

James Beard Foundation 2011 Nomination Announcement Lunch

For a great description of the media-only lunch at Oregon Culinary Institute on Monday, where James Beard Foundation read-out the final nomination announcements, please visit Daily Blender’s blogpost “Oregon Culinary Welcomes the 2011 James Beard Award Finalist Announcements“. Nice write up over there.

Congratulations are in order to Gabriel Rucker for being one of five Rising Star Chef of the Year nominees. A pleasure to know you, Chef.

Oregon led the category Best Chef Northwest, with nominations going to Christopher Israel, Cathy Whims and Andy Ricker.

Finally, appreciation is due to the students of Oregon Culinary Institute – you represented yourselves with professional distinction in assisting the Chefs, MAC Club, Lane PR and James Beard Foundation in executing this high-profile event.

February 6, 2011

BF&T Beard House Dinner Update (Social Media)

Just a quick update looking at metrics from a two week Facebook Fanpage campaign for Berkshire Farm & Table’s push into social media over the last month.

The Facebook Fanpage for Berkshire Farm & Table was launched on January 23rd, 2011. As of this afternoon, this fanpage has had over 25,340 post views in under two weeks. Nice job on social media optimization, BF&T!

February 5, 2011

1st Time: Social Media from James Beard House Kitchen

Last night, six chefs from the Berkshire Farm & Table collective prepared and served a multi-course dinner at the James Beard House in NYC. A significant social media production, front-line managed by Angela Cardinali, created and distributed hundreds of pictures and video content from the kitchen during the dinner.

James Beard photo by Ken Steinhoff

Angela shared with Chalkboarder this morning that during the dinner, a James Beard Foundation representative told the assembled diners that it was the first time a formal social media campaign had been produced from an event at the Beard House.

Chalkboarder is humbled that we were able to play a small part in assisting the Berkshire Farm & Table group in spreading word, not only about the event, but also about their passion with local chef/local farmer relations. Way to go, BF&T!! You have pioneered a new realm in culinary social media!

January 14, 2011

Chalkboarder Social Media On Demand at James Beard House NYC

Berkshire Chefs Bring “The Whole Berkshire Hog” to NYC’s James Beard House

I am humbled and highly satisfied to share this news with you this morning. On February 4th, I will be in NYC at the James Beard House, producing Social Media On Demand, live, for the Whole Berkshire Hog Dinner.

DINNER SHOWCASES SIX BERKSHIRE CHEFS, BERKSHIRE FARMS AND ARTISAN PRODUCTS – HIGHLIGHTS CULINARY CULTURE OF THE BERKSHIRES

On February 4, 2011, the James Beard Foundation presents The Whole Berkshire Hog, an evening showcasing the culinary talents and farm-to-table efforts of several of the most innovative chefs of the Berkshire region. The foods prepared will be raised, grown and foraged in the Berkshire region.

The Whole Berkshire Hog reception and dinner is a collaboration among a variety of Berkshire chefs, farmers and producers. The participating chefs are: Chef Brian Alberg of The Red Lion Inn (Stockbridge, MA); Chef Nicholas Moulton of Mezze Bistro/Mezze Restaurant Group (Williamstown, MA); Chef/Owner Lester Blumenthal of Route 7 Grill(Great Barrington, MA); Chef Chris Amendola, Allium/Mezze Restaurant Group (Great Barrington, MA); Sous Chef Matthew Duley of The Red Lion Inn (Stockbridge, MA), and Chef/Owner Dan Smith of John Andrews (South Egremont, MA). Red Lion Inn Sommelier Dan Thomas selected the wines that accompany the dinner’s reception and six courses.

On Twitter, we’ll be using the hashtag #BerksFarmTable and you can follow the Twitter account @BerksFarmTable.

Jeffrey J Kingman

January 7, 2011

Squeaky Chalk News January 7 2011

#Crush2011

This is our slogan. We’ve made a few banners and got tattoos indicating our determination to absolutely crush 2011 in creating awesome villages for our clients and ourselves. Care to join us at the end of the day in Village Hall near the fire?

Chalkboarder is roaring into 2011 and we wanted to give you a little news from this past week.

James Beard Dinner Coverage – Berkshire Raised

Just today, we were approached by the Berkshire Chefs from around Albany, New York. In September 2009, they had been on their way to the James Beard House to prepare dinner using Berkshire raised ingredients. With a little 3000 mile collaboration, Chalkboarder was able to distribute content semi-live during the culinary preparation and dinner over social media.

They’ve asked us to do this again. I’m not sure of the date yet, but we’re very excited to become a “Social Media On Demand” producer for their benefit. It’s a challenge to coordinate social media production and distribution being 3000 miles away, but we’re pretty confident in conducting an effective campaign.

Urban Toile – Atlanta’s Hottest Food Truck (Launching Soon)

We’ve been working for the past couple months on a very exciting and challenging project – writing business plan, researching and coordinating logistics and relationships. Our client, Urban Toile, is only a couple weeks from ordering a $70,000 brand new food truck and is VERY close to signing a relationship with Atlanta’s hottest BBQ joint, Fox Barbeque. Stay tuned as we ramp up Urban Toile’s social media prior to the launch of the truck.

Northwest Foodservice Show

In partnership with Paul Paz of WaitersWorld (and longtime Oregon Restaurant Association board member), we’ve launched social media strategies that will help foodservice exhibitors and operators Raise The Bar in their social media adoption. Chalkboarder will be sharing a lot of messaging over the next few months from this source.

Foodportunity PDX

Foodportunity PDX is back! March 7th at the Heathman Hotel again. Join us that night for #nomnoms and great chat with great local restaurateurs and chefs. Chalkboarder was hired again to line up the participating restaurants and provide “Social Media On Demand” for this event.

Social Media for Pros

Over the last few months, Chalkboarder has been aligning with and working closely with The Scene Marketing Group, here in Portland. We’ve hired SMG to be part of some largeSocial Media On Demand” teams for six large (10,000 to 50,000 attendee) events around the country and are very excited by all the collaboration.

We’re in last phase planning for a social media educational program to be offered in two formats, here in Portland. An attendee of this program can learn enough skill and strategy to plan and execute a strong Social Media Optimization plan. It’s still a little early to release specific details, so stay tuned for announcements in a week or two.

Well, we don’t want to tie up your Friday when we’re certain you, like us, are trying to #Crush2011. Cheers and see you at Happy Hour!

Jeffrey J Kingman

September 17, 2009

Twittering a Berkshires Dinner at the James Beard House

Yesterday we noticed that a team of talented chefs were driving down from the Berkshires to put a dinner featuring local resources on at the venerable James Beard House in New York City. On a whim, we offered to semi-live, and from 3000 miles away, share the experience with over 1000 followers in Twitter.

Put together over two hours by cell phone and Facebook, Brian Butterworth – Director of Sales for The Red Lion Inn, arranged for iPhone photography from Bruce Finn, General Manager of The Red Lion Inn. As the main courses were presented to the dining room, Bruce snapped photos and emailed them to Chalkboarder.com. We then posted to Flickr and micro-blogged them into Twitter. You can see the micro-blog stream by visiting Twitter and searching the hashtag #berkshirechef.

The James Beard House in NYC is a testament to the vision of American cuisine and one of America’s best known and loved chefs, James Beard. As a former chef, I have a vast admiration not only for James Beard, but for the organization that bears his name. It is a distinct honor to be invited to cook at the James Beard House.

The Berkshire Team, led by Chef Brian Alberg (his seventh event at JBH), was joined by Joseph Carr Wine of Calistoga, California. The culinary crew included:

Chef Brian Alberg The Red Lion Inn/ Stockbridge, MA
Chef Peter Platt The Old Inn on the Green/ New Marlborough, MA
Chef Daire Rooney Brix Wine Bar/ Pittsfield, MA
Chef Joji Sumi Mezze Bistro + Bar/ Williamstown, MA
Chef/Owner Adam Zieminski Cafe Adam/ Great Barrington, MA
Chocolatier Joshua Needleman Chocolate Springs Café/ Lenox, MA
Director Joseph Carr Joseph Carr Wine/ Calistoga, CA

We’ll share more information on the menu in a bit – we wish to describe our experience in providing semi-live, long-distance coverage of the event.

While we feel that this was a successful micro-enterprise, we’ve learned some things that we at Chalkboarder.com would do differently in the future.

  • First, we needed better planning. Finding a mobile camera that could transmit was done at the last minute.
  • A logistical step could have been eliminated by posting the pictures directly into a web-based photo sharing site (Flickr). We experienced a delay of several hours waiting for the pictures to arrive through email.
  • Finally, a much more intriguing story could have occurred with photography of the chef team transporting down to NYC, unloading and preparing the dinner. Action shots of these activities would have engaged a much broader audience in Twitter, especially pictures of the chefs actually preparing the meals. And of course – the chefs, staff and diners eating and drinking! Images of Joseph Carr talking about his wine with the diners, the chefs interacting with serving staff and the after-meal salute would have rounded out a deeper integration of social media and live culinary event at the nation’s top dining room.

We think it would have been extremely intriguing to involve the staff of The James Beard House and the diners present. How much fun would it have been to see tweets from diners “oooh-ing and aaahh-ing” as they munched on the appetizers and courses? How much interest would there have been by fans of Joseph Carr Wines in Twitter-land had they known of this fantastic dinner being given? Would there have been a few hundred Twitter-people suddenly following and expressing jealousy about not being there? Would there be Twitter-people clueing their friends into the online and real-time dialogue about the event? Would this lead to increased interest in not only Joseph Carr Wines, but the Chefs on the Berkshire Team, their establishments and the James Beard House?

This is cutting edge social media for hospitality – involving people in the fun and exciting things we in hospitality do. Sharing our stories and lives with current customers and potential customers on a real-time basis. The days of marketing through a mega-phone in a blanket distribution and static message are waning. Daily engagement is the standard and norm that will be best-practice. What can your restaurant or hotel use social media for?

Berkshire Chefs at The James Beard House Menu

Hors d’Oeuvre

Maple Polenta Cakes with Cumin-Braised Pulled Pork

Roasted Beet Napoleons with Rawson Brook Farm Chèvre

Hidden Pasture Farm Chicken Liver Mousse with Bill Stinson’s Sweet Onions

Berkshire Lambs’ Tongue with Pickled Ramps and Creole Mustard

Rabbit Terrine with Berkshire Mountain Distillers Eau de Vie and Clover Town Bread

Chocolate-Covered Windy Hill Farm Blueberries

Joseph Carr Sauvignon Blanc 2008

The Last Word > Berkshire Mountain Distillers Ethereal Gin, Green Chartreuse, Luxardo Maraschino Liqueur, and Fresh Lime

Berkshire Bitter > Berkshire Mountain Distillers Ice Glen Vodka and Fever-Tree Bitter Lemon Tonic

Dinner

Hudson Valley Foie Gras and Berkshire Chicken Ballotine with Locally Foraged Wild Mushrooms
Joseph Carr Pinot Noir 2007

Seared Lila’s Lamb with Garlic–Zucchini Flan, Equinox Farm Tomatoes, and Shallot Fondue
Josh Cellars Santa Cruz Mt. Pinot Noir 2007

Dungeness Crab with Dave’s Melon Pavé, Farm Girl Farm Heirloom Tomatoes, Lime, and Lemon Verbena Vinaigrette
Joseph Carr Chardonnay 2007

Hidden Pasture Farm Milk–Fed Veal with Peace Valley Farm Fingerling Potatoes and Mighty Food Farm Greens
Josh Cellars Cabernet Sauvignon 2006

Grilled Bacon on the Side Pork Loin with Roasted Kimbi
Carrot Purée, Roasted Farm Girl Farm Beets, and Blue Moon Shrooms Ragoût
Joseph Carr Cabernet Sauvignon 2006

Lavender, Blueberry, and Chocolate Mousse Cake with Sidehill Farm Yogurt Sauce
Joseph Carr Merlot 2006

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