Posts tagged ‘job’

November 6, 2009

Sodexo Uses Social Media in Recruiting Hospitality Professionals

A number of weeks ago I met Kerry Noone, Marketing Communications Manager for Sodexo’s Talent Acquisition Group over Twitter. While I do not remember the context of the original dialogue, we’ve chatted at length about Sodexo’s use of social media – especially in recruiting top talent for their organization. Kerry has over 3,000 followers on Twitter and 228 on Facebook.

Sodexo recognized the proposition value of using social media in recruiting in 2007, more than tripling the traffic to their career website. Perhaps the strongest statement from dialoguing with Kerry is this – “In order for a company of any size to use social media successfully for recruiting they have to be consistent, honest, genuine and, most importantly, they have to be responsive. We respond to every wall post or discussion question related to the culture and experience of working for Sodexo because we want potential candidates to know there are real people ready to help.”

The formal interview is here:

When and how did Sodexo see the ROI and value of using social media as a platform for recruiting top professionals?

Sodexo’s Talent Acquisition team set out to create positive experiences for our candidates through Social Media marketing in 2007, which in turn has helped us to strengthen our employment brand and drive traffic to our Careers website. Soon after we started using social media marketing, we more than tripled traffic to our career site and these tools have helped us reduce our investment and reliance on job boards. If there is a number to track, we track it. We look at the number of Facebook members, LinkedIn group members, Twitter followers, YouTube video views, returning and unique visitors to our blog, click throughs on the links, trendlines, etc.

Other tangible results include :

· Increased traffic to Sodexo Careers web page of 182% since launch of our initiative

· Sodexo Careers social media properties provide approximately 142,000 page views and more than 5 million media impressions per year

· Sodexo Careers Blog: The blog site has been visited over 22,000 times since it’s launch and now receives about 3000 unique visitors per month

· Sodexo Careers Facebook fan page now has over 1200 fans and receives more than 4000 page views per month.

· Sodexo Careers LinkedIn group has almost 1400 members and over 100 discussions have been started or commented on by our members.

· YouTube – over 60,000 video views since the launch of the channel in 2008.

· Sodexo Careers on Twitter has more than 3000 followers.

· More than 50 members of our recruitment team and several other Sodexo employees are active on twitter, greatly expanding the reach of our brand and helping to grow the targeted talent networks that will fill our positions.

How long and how complicated of an assessment process was it for Sodexo to arrive at a decision to use social media in human resourcing?

Even before participating in the first Second Life Virtual Careers Fairs with Sodexo in May 2007, we realized the future of recruiting would include online social spaces. We saw an opportunity to use Social Media marketing to audit our brand, participate in conversations, increase our positive footprint on the internet and to build personal relationships with potential candidates and current employees. In November 2007, we created our Facebook page, a YouTube channel, a Linkedin group and, in January 2008, we launched our Careers blog. More recently, we have started using Twitter and Flickr. Soon after establishing a company presence on these sites, we trained our team of more than 50 recruiters to use these tools to network and communicate with potential candidates. With more than 110,000 US employees and 6,000 client locations we have career growth opportunities that need to be creatively communicated. Most candidates know us as a food services management company, however, we are a leading facilities management provider and part of a global organization with talent needs in IT, Marketing, sales, etc. We are able to highlight unique jobs on our blog by highlighting some of our employees and their experiences in and out of work.Our goal is to give our visitors the opportunity to take a look inside Sodexo, to interact with us and to strengthen our employment brand and improve our candidate experience.

Is social media paying off for Sodexo as a human resource strategy? If so, any success examples?

Once we started using social networking sites to connect with people, it didn’t take long before we started to build relationships with potential candidates. We look at the interactions and discussions within the groups and can easily determine the great value and therefore success of our social media strategy. As an example, if you are familiar with the Sodexo Careers Facebook page, you’ll see we are talking to candidates every day. Our candidates are reaching out to let us know how much they appreciate the access to our recruiters. Our recruiters have embraced social media in their jobs as recruiters. Without them we would not be actively communicating with candidates across the country about their career opportunities on Facebook, Linkedin, our blog, and on Twitter. The active participation of all of our recruiters is what sets us apart from other companies using social recruiting. Our social media marketing has become a valuable online resource for candidates across the country seeking more information about Sodexo and for employees around the world with the desire to connect with their colleagues.

Did Sodexo try any strategy that ultimately proved not to work and was discarded?

The ultimate goal of any recruitment strategy is to generate candidates and hires and we have several examples where Social Media has played an integral role in identifying and/or attracting a recent hire. Traffic and hires are tracked as best as they were able (recognizing that hires often come from multiple sources). As I mentioned before, if there is a number to track, we track it — Facebook members, LinkedIn group members, Twitter followers, YouTube video views, returning and unique visitors to our blog, click throughs on the links, trendlines, etc. By looking at the numbers monthly we are able to see the growth and activity. We are also able to identify activities that have increased or decreased traffic and make adjustments to our plans. We look at the interactions and discussions within the groups and how they all work together to promote each other.

What are the networks being used and why?

We started with our careers blog, Facebook, Linkedin, and a You Tube channel in November 2007. In 2008 we added Twitter and Flickr to our social media marketing. The purpose of our social networking efforts has been to build personal relationships with potential candidates and current employees and our goal is to give our visitors the opportunity to take a look inside Sodexo, to interact with us and to strengthen our employment brand, which is why we have been careful not to take on too much and remain focused on building the networks we have.

What recommendations would you give an independent or small unit operator in using social media to find good people?

Companies that are not using Social Media for recruiting are missing out on the opportunity to connect with candidates. The easier you make it for candidates to connect with you through social networking sites the more successful you will be with your social recruiting, which is one of the reasons we created a “Network With Us” page on our career site. We want candidates to reach out to us. In order for a company of any size to use social media successfully for recruiting they have to be consistent, honest, genuine and, most importantly, they have to be responsive. We respond to every wall post or discussion question related to the culture and experience of working for Sodexo because we want potential candidates to know there are real people ready to help. Of course when an organization decides to create a Social Media strategy for branding or recruiting, it’s important to consider the risks. For example, as a publicly traded company, there are issues we are unable to discuss legally. We’ve made a conscious decision to allow virtually any discussion, positive or negative, as long as it isn’t offensive and is related to the culture and experience of working for Sodexo. As the voice behind our social media marketing, I am often the first person to welcome a candidate to this space on the internet we call “Sodexo Careers” but ultimately the goal is to connect candidates with recruiters and our Hiring Managers. It’s also important to communicate your brand consistently on all of your social spaces and avoid copying and pasting corporate press releases into your sites to maintain a genuine and personal approach.

Foodservice companies of all sizes can effectively use social networking to meet their human resource acquisition needs. It’s likely to source better candidates than traditional print media and has a much lower cost to execute. The other tangible benefit is that it markets your organization brand to the public through one more channel.

But please, don’t just put out a message that anonymously says:

“Needed: Chef with experience. Send resume via email with cover letter stating why you want to work for us.”

Everytime I saw a job announcement like that I was confounded on how the heck I would know why I would want to work for you – if I couldn’t know who you were…

You can contact Kerry Noone via the Sodexo Career blog at http://www.sodexocareersblog.com/

November 2, 2009

chalkARTblast 004

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chalkARTblast 004

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Welcome to Chalkboarder.com’s chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week
  • Video Pick of the Week

And other goodies we liked from last week J

ADVERTISEMENT

image003

image004

Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

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Chalkboarder.com Client News This Week

Old Vines

Mike Farrell, a client of Chocorua Group from a couple years ago, reached out to Chalkboarder.com for assistance in both social media and an operational consult. Meeting next week.

Great American Spice Company

The story of The Great American Spice Company is the story of freshness. A meal, like anything else, is only as good as the quality of its components. Which is why we offer nothing but the freshest, highest-quality spices. It’s a difference you can see, smell and taste.

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are developing an extended eight month social media campaign.

Update II: We’re introducing Rewarding Feedback to some restaurants and lodging operations in New Hampshire over the next two weeks.

Twitter = @rewardfeedback

Facebook Page

Social Grub

SocialGrub allows restaurants and retailers to create coupons, instant offers, discounts, and other promotions once and then automatically distribute them through their own branded Facebook and MySpace applications, as well as on Twitter and other micro-blogging sites and through widgets.

We’re just getting started with the folks at Social Grub and will be developing a comprehensive strategy to introduce them and their products. This relationship is unique in that their services depend on their clients using social media – so we’ve become the referral Social Grub provides to potential and existing clients.

1337 Wine & 1337 Wine TV

Following a conversation with Marc Fusco, Owner of 1337 Wine, we’re sharing his Skype Wine Tasting Series over social networks. An amazing idea bringing Vintners to a tasting through Skype from around the world.

UPDATE: We’ve negotiated a virtual winery in Second Life to host the first ever virtual/real-world wine tasting. Well announce the Winery, date/time and sl-url in Second Life when we know. Stay tuned for roll-out of social media campaign for this client, starting next week.

Jenee Halstead

Update II: Jenee’s Holiday mailer is almost done and ready for printing.

Tapwater Music

Update II: We’ll be meeting this week with Tapwater on strategies for winter. Wrapping up development of their new website.

Savant Culinaire

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Update II: Started heavy promotion via social media of this amazing gastronomic tour of Chilean wine and food. Reservation inquiries beginning.

Chocorua Group

Chocorua Group (a sister company of Chalkboarder.com) offers strategic brand and concept development for organizations.

Update II: Chocorua Group was introduced through LinkedIn to a potential strategic brand national roll-out client based in Los Angeles. Stay tuned.

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Social Web Clippings ~ Our Favorites From The Last Week

Mashable: Tweet Humor: 10 Twitter Users That Crack Us Up

FOHBOH: Why Urbanspoon’s Rez is no match for OpenTable..

Mashable: International Domain Names Coming in 2010

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Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities. Opportunities for this position exist geographically in:
  • Boston
  • Washington, DC
  • Dallas
  • Chicago
  • Denver
  • Seattle
  • San Francisco, and
  • Los Angeles

We are in second round interviews with very talented applicants for NYC and Atlanta.

  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Veritable Quandary. We’ve pitched a proposal to one of PortlandOregon’s most venerable restaurants to execute their social media. PENDING
  • Coffee Fest. We were invited to present a seminar at Coffee Fest NYC/NJ in March and when asked if we could propose social media services, were invited too. UPDATE: Tweaking details of dialogue. CLOSING
  • Social Grub. Still in dialogue with Social Grub on many levels. If we land them, you’ll be first to know! CLIENT SECURED
  • Denominational Capital Campaign Consultancy. Dialogue continues with this quiet, yet effective consulting group, that approached us for assistance in guiding churches on social media applications. PENDING
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands, Jagermeister. PENDING

Publishing, Speaking, Seminars & Conferences

Jeffrey was invited to present a seminar on social media at the Hawthorne Hotel in Salem, Massachusetts on Dec 29th.

Jeffrey J Kingman, CEO, was invited to present a seminar on social media/web at Coffee Fest in NY/NJ, March 4, 2010.

Jeffrey and Dr. Ola Ayeni of M-Dialog are co-producing a video webinar on social web applications to the hospitality industry, scheduled for Nov. 16. This panel dialogue will also include Paul Barron, Publisher of Fast Casual Magazine. Dr. Ayeni, through a personal relationship, is asking the Chief Marketing Officer of Facebook to moderate. Stay Tuned for further details! RESCHEDULED FOR JANUARY

Jeffrey and Bill Bridgmon (VP of Sales, Chalkboarder.com) are attending the International Hotel/Motel/Restaurant Show in NYC November 7-9 for networking and potential clients.

Jeffrey will be attending (with a media pass) People Reports Best Practices Conference in Dallas, November 10-12. This conference brings together hundreds of CEOs and HR Directors from the major multi-unit restaurant chains in the USA. Networking opportunities abound.

Jeffrey will be attending the annual New England conference of Professional Association of International Innkeepers, November 16-18 in Nashua, NH.

Jeffrey is posting his third article on FohBoh this Thursday as one of their ten featured front-page contributors. All content posted on FohBoh is also cross-posted on our blog – and Jeffrey is a fairly active writer!

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Noted Blogs

Beautiful design can make your guest experience amazing!

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Video Of The Week

(for fun)

Burger King and Windows 7 launch in Japan

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chalkARTblast is produced by Chalkboarder.com

Currently published Mondays, except on federal holidays.

Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info

October 13, 2009

chalkARTblast 002

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chalkARTblast 002

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Welcome to Chalkboarder.com’s chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week
  • Video Pick of the Week

And other goodies we liked from last week J

ADVERTISEMENT

image0031

image0041

Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

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Chalkboarder.com Client News This Week

1337 Wine & 1337 Wine TV

Following a conversation with Marc Fusco, Owner of 1337 Wine, we’re sharing his Skype Wine Tasting Series over social networks. An amazing idea bringing Vintners to a tasting through Skype from around the world.

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are developing an extended eight month social media campaign.

Update: Developing two month strategies for introducing Rewarding Feedback to multi-unit and independent restaurant organizations, with specific targets in New England and the Pacific NW.

Jenee Halstead

Update: Jenee is “back in the saddle again”. We’re searching for an artist to design cover art for her newest release, an EP; almost ready for release. With Chalkboarder.com, Jenee is crafting a holiday card campaign and the social web distribution of her new EP. Other activity includes Chalkboarder.com updating and consolidating her social network operations and strategies.

Tapwater Music

It seems to be the time of year when music groups go into partial seclusion – Tapwater is taking some time off from the road, while their frontman spends a month or so in Africa. We’re really looking forward to his return and sharing new sounds he’s discovered. For Tapwater, Chalkboarder.com is busy building a new website and blog, in addition to developing a comprehensive year long social web strategy.

Update: Chalkboarder.com is working on Tapwater’s new website design and new blog.

Savant Culinaire

While Savant Culinaire is a sister company to Chalkboarder.com – or, more of a pet travel project of ours – we think its appropriate to share what Chalkboarder.com is doing on their behalf.

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Update: Savant Culinaire is exploring the idea of partner relationships with wine/food oriented social media tycoons.

Chocorua Group

Chocorua Group (a sister company of Chalkboarder.com) offers strategic brand and concept development for organizations. They are excited to announce that Rewarding Feedback has retained their services for the next eight months.

Chocorua Group will be assisting Rewarding Feedback with market presence in the USA hospitality and other industries. Stay tuned through Chalkboarder.com for more announcements – such as taking Rewarding Feedback to the following trade shows:

  • New England Food Show, Boston
  • Las Vegas International Restaurant, Nightclub & Bar Show
  • National Restaurant Show, Chicago

Update: Chalkboarder.com is now conducting social media awareness of Chocorua Group via social media and networking.

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Social Web Clippings ~ Our Favorites From The Last Week

Mashable How To: Use Social Media in Your PR Pitch Plan

Seattle Post Intelligencer Starbucks, Microsoft Mighty in Social-Media Marketing

Mashable Young Social Mediaphiles: 36% Tweet and Check Facebook After Sex

Justin R Levy Determining Social Media ROI

Brand Savant What’s Wrong With Social Media Marketing Strategy

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Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities. Opportunities for this position exist geographically in:
  • Boston
  • Washington, DC
  • Dallas
  • Chicago
  • Denver
  • Seattle
  • San Francisco, and
  • Los Angeles

We are in second round interviews with very talented applicants for NYC and Atlanta.

  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Veritable Quandary. We’ve pitched a proposal to one of PortlandOregon’s most venerable restaurants to execute their social media.
  • Paddy’s Bar & Grill. We’ve initiated contact with another of PortlandOregon’s restaurant and bar insitutions.
  • Le Cordon Bleu. We’ve begun a dialogue with the Chief Marketing Officer for this national group of culinary schools to interview them for an article on how culinary schools use social media.
  • Coffee Fest. We were invited to present a seminar at Coffee Fest NYC/NJ in March and when asked if we could propose social media services, were invited too. We issued a comprehensive social media proposal to them today.
  • Social Grub. Still in dialogue with Social Grub on many levels. If we land them, you’ll be first to know!
  • Montana Stock Growers Association. Ranchers move a bit more patiently than the rest of us – we know they’re busy getting ready for winter. We’re patient with these folks – they’re ranching families that live pretty rurally. We did hear last Thursday that it had dropped over two feet of snow just north of YellowstoneNational Park.
  • Denominational Capital Campaign Consultancy. Dialogue continues with this quiet, yet effective consulting group, that approached us for assistance in guiding churches on social media applications.
  • Subcontracting to traditional PR/Marketing Agencies. Negotiations are waiting on response to proposals from firms in NYC and Virginia.
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands, Jagermeister. Stay tuned on this.

Publishing, Speaking, Seminars & Conferences

Jeffrey J Kingman, CEO, was invited to present a seminar on social media/web at Coffee Fest in NY/NJ, March 4, 2010.

Jeffrey and Dr. Ola Ayeni of M-Dialog are co-producing a video webinar on social web applications to the hospitality industry, scheduled for Nov. 16. This panel dialogue will also include Paul Barron, Publisher of Fast Casual Magazine. Dr. Ayeni, through a personal relationship, is asking the Chief Marketing Officer of Facebook to moderate. Stay Tuned for further details!

Jeffrey and Bill Bridgmon (VP of Sales, Chalkboarder.com) are attending the International Hotel/Motel/Restaurant Show in NYC November 7-9 for networking and potential clients.

Jeffrey will be attending (with a media pass) People Reports Best Practices Conference in Dallas, November 10-12. This conference brings together hundreds of CEOs and HR Directors from the major multi-unit restaurant chains in the USA. Networking opportunities abound.

Jeffrey will be exhibiting Chalkboarder.com at the annual New England conference of Professional Association of International Innkeepers, November 16-18 in Nashua, NH.

Jeffrey posted his first article on FohBoh last Thursday as one of their ten featured front-page contributors. Here’s the link to Emergent Social Technology Is Changing Hospitality Right Now: Supply Line. All content posted on FohBoh is also cross-posted on our blog – and Jeffrey is a fairly active writer!

Jeffrey was asked by the magazine Today’s Restaurant to contribute an article for their special May issue devoted entirely to emergent technology.

Stay tuned for information and a link to a webinar on social media that Jeffrey participated in last week.

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Noted Blogs

Nation’s Restaurant News TV Show Bachelorette Looking for a Few Good Restaurant Men

Special Video Blog by Volkswagen

Musical StairsRolighetsteorin.se – The fun theory

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Video Of The Week

(for fun)

The Luckiest People In The World

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chalkARTblast is produced by Chalkboarder.com

Currently published Mondays, except on federal holidays.

Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info

October 5, 2009

chalkARTblast 001 : Chalkboarder.com’s New Weekly Bulletin

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chalkARTblast 001

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Welcome to Chalkboarder.com’s first issue of chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Video Pick of the Week
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week

And other goodies we liked from last week J

ADVERTISEMENT

image003

image004

Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

image005

Chalkboarder.com Client News This Week

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are creating an extended eight month social media campaign.

Jenee Halstead

Jenee is in partial retreat for now – working on music and other lifestyle developments. Her newest release, an EP, is almost ready for release. With Chalkboarder.com, Jenee is crafting a holiday campaign and the social web distribution of her new EP.

Tapwater Music

It seems to be the time of year when music groups go into partial seclusion – Tapwater is taking some time off from the road, while their frontman spends a month or so in Africa. We’re really looking forward to his return and sharing new sounds he’s discovered. For Tapwater, Chalkboarder.com is busy building a new website and blog, in addition to developing a comprehensive year long social web strategy.

Savant Culinaire

While Savant Culinaire is a sister company to Chalkboarder.com – or, more of a pet travel project of ours – we think its appropriate to share what Chalkboarder.com is doing on their behalf.

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Chocorua Group

Chocorua Group offers strategic brand and concept development for organizations. They are excited to announce that Rewarding Feedback has retained their services for the next eight months.

Chocorua Group will be assisting Rewarding Feedback with market presence in the USA hospitality and other industries. Stay tuned through Chalkboarder.com for more announcements – such as taking Rewarding Feedback to the following trade shows:

  • New England Food Show, Boston
  • Las Vegas International Restaurant, Nightclub & Bar Show
  • National Restaurant Show, Chicago

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Social Web Clippings ~ Our Favorites From The Last Week

Social Media Today ~ A great article on Best Buy’s recent Facebook snafu. Did they handle it appropriately?

Mashable ~ Mashable reports that Internet Ad Spending in the UK has now topped Television spending.

Mashable ~ We love Mashable’s reporting on the social web. This article lists the 10 Most Romantic Social Media Finds.

Christian Science Monitor ~ CSM is reporting on how Facebook and Twitter are helping the flood victims in the Philippines flee rising waters.

Mashable ~ Five Ways to Make Your Business Transparent. Good reads, good reads.

Social Media Explorer ~ Social Media for a Small Business Restaurant

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Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities.
  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Social Grub. We’re in dialogue with Social Grub on many levels. If we land them, you’ll be first to know!
  • Montana Stock Growers Association. Dialogue should resume again this week. We’re patient with these folks – they’re ranching families that live pretty rurally. We did hear this morning that it had snowed deeply in parts of Montana, so we guess they are pretty busy getting their stock into appropriate quarters.
  • Denominational Capital Campaign Consultancy. This quiet, yet effective consulting group, has approached us for assistance in guiding churches on social media applications. Very intriguing ideas.
  • Subcontracting to traditional PR/Marketing Agencies. We’re exploring two negotiations this week, one with a firm in NYC and the other with a firm in VA. Both are very talented PR/Marketing firms. The VA firm is led by the former Marketing Director of AOL and Mapquest.
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands. We think we’ve got a great idea – and since we’re only one connection removed from the top – an outstanding chance.

Publishing

Jeffrey Kingman, CEO of Chalkboarder.com posts his first article on FohBoh Thursday as one of their ten featured front-page contributors. In it, he’ll explore what the social web could mean for suppliers and distributors in the hospitality industry and how that might increase operator sales volumes.

Additionally, Jeffrey was asked by the magazine Today’s Restaurant to contribute an article for their special May issue devoted entirely to emergent technology.

Stay tuned for information and a link to a webinar on social media that Jeffrey participated in last week.

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Noted Blogs

Paul Barron’s Social Coco ~ Idea Creation for your Restaurant

Progressive Dairyman ~ Seriously, It’s Time to Tweet

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Video Of The Week


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chalkARTblast is produced by Chalkboarder.com

Currently published Mondays. Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info@chalkboarder.com

September 20, 2009

Have You Updated Your Employee Handbook to Cover Social Media?

Social Media Employee Policy (Hospitality)

Have you updated your employee handbook to cover staff use of social media? You should – and quick.

It’s a very safe bet that 95% of your staff are on Facebook, MySpace, Twitter and other networks. Some of them probably have blogs. You might think they’re just chatting away about their personal lives. I’ll bet you some of them have talked about work online.

What’s your employee policy about discussing work online?

We all know that anything someone has posted online is public information. When was the last time you checked to see if a disgruntled or fired employee has posted something negative or damaging to your reputation in the community?

Consider this – a key employee shares sensitive and confidential information about your business goals, projects or plan with others through a blog or on Facebook. How do you keep that from happening?

Have you considered where the intersection of free speech and your business interests occurs?

The leading theorists on social media (see below) advocate that there is a wonderful opportunity to harness the energy and enthusiasm of your staff online. Instead of just you talking about the great things about your restaurant – open it up and let your employees talk about those things online too. Here’s the kicker – how do you guide your crew to do that in the best way?

Adding a social media policy to your employee manual isn’t a complex task – but it’s necessary. You want to provide best guidance for your crew and establish a framework that empowers them to share the good things… and prevents them from slandering as much as possible if they are unhappy.

Here at Chalkboarder.com we’ve been researching this for a bit and have come across some great resources to learn from. We’ll post that link down below. Here’s a basic template policy we found over at About.com. It looks easily modifiable to your particular needs.

Basic Social Media Policy for Employee Handbook

Additional Social Media Policies for Reference

Leading Social Media Theorists (Our Favorites)

As always, social media is all about engagement and dialogue – we’d love your feedback!

Jeffrey Kingman

President

Chalkboarder.com

August 3, 2009

A bright new job opportunity beckons: Social Networking

A bright new job opportunity beckons: Social Networking

Judith Smith, Co-Founder, Chalkboarder.com

Got college-age kids? Got worries about their future employability?

Here’s a bit of good news.

Despite the cold and clammy specter of an extended recession tamping down new hires, a surprising new hot job market is just emerging, and the field will break wide open this year.

The positions are so new that the titles, the job descriptions, and the requirements are fluid. But generally, the job is called “social networking strategist.”

What does a social networking strategist do?

In the simplest terms, a social networking strategist builds and manages Internet-based communities for businesses and organizations with the goal of increasing sales, enhancing the client’s image, and monitoring the web-based conversation about the client.

What education/experience is required?

Several different levels of skill and experience can match with appropriate jobs in social networking. At the highest skilled level is a Social Networking Manager or Director. A mid-level person could be a Team Leader or Advisor. A more accessible job for recent grads or those who don’t plan to get a degree is Social Networking Strategist.

Let’s look at some actual excerpts of help wanted ads posted this week by real employers for top-level jobs:
Wanted:

+Must have a 500+ Twitter follower account or are writing or have written a popular blog, and have managed a LinkedIn or Facebook Group.
+Has a bachelor’s or associates degree in music, advertising, marketing, graphics, web development, communications, English, IT, music, theater, anthropology, history or related.
+Has sales experience and understands how to drive customers through the sales funnel
+Excels at research, possesses excellent writing skills and the ability to crank editorial and technical writing output without brooding.
+Has work experience or training in advertising, PR, online marketing or similar field
+Proficient with Microsoft Office products.
+Demonstrated creativity and documented immersion in social media (really send the links)
+Experience sourcing and managing content development and publishing
+Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
+Understands social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc…We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels

See more examples of ads below this article (click here).

More technical positions are opening up, as well. Take a look at this week’s article from CNN:

Enterprise architect: “This is the most exciting job in social media and requires someone with broad experience in networks, multiple platforms, development, security and political infighting,” Durbin says. “This is a very rare find. It’s for companies looking to completely revamp their content management strategy and internal networks. It could be the most important role in a company in the next five years.”

User operations analyst: For any company with an online presence, user experience is one of the most vital parts of the business. The only way to monitor that is to have someone in charge of the experience themselves. No matter if the company is blogging, has a Web site or pages on Facebook, Twitter and LinkedIn, user operations analysts interact with users, answer queries, investigate problems and keep track of user habits.

http://www.cnn.com/2009/LIVING/worklife/07/28/cb.best.job.facbook.addict/

Who is hiring? Some of the most solid names in business and non-profits. Sony. Verizon. Planned Parenthood. Huffington Post. SAIC. AICPA. AAA of Southern California. ChicagoSchool of Professional Psychology. These are career jobs, akin to those that provided comfortable and sustained employment in the old advertising and public relations professions in the boom years of the last century.

Here’s more good news. There are plenty of social networking jobs coming up for less experienced applicants, too. Here’s a real help-wanted ad that chalkboarder.com will publish in its phase two operation this year (chalkboarder.com manages social networking for clients as a strategic marketing service).

Wanted: Social Networking Strategist for immediate hire. The job: Work on a team of five strategists under the supervision of a mid-level team leader to manage the social networking for assigned client businesses and organizations. Specific tasks: Skittering, monitoring, reporting, seeding, communicating. Useful skills: extensive experience in Internet communications, excellent communications, keen and quick thinker, fast keyboard skills. Useful education: marketing, business management. Useful experience: customer service, waitstaff, retail sales. College degree not essential. Location: PortlandOregon. For more information, contact Chalkboarder Jobs. Chalkboarder.com is a digital community management service firm offering clients real-time content production and strategic brand management messaging into online social networks.

Hard times in the nation’s economy mean hard decisions for parents and their college-age offspring. The questions persist. Will there be a job after graduation? What degree is the most likely to bring recruiters knocking? What industries and careers are vanishing? What fresh opportunities are opening, and what must a student do to be hired?

A wise parent (or a wise student) will consider employment in social networking to be a bright option worthy of exploration.
……………..

More examples from real ads:

Example #1
Candidate possesses functional knowledge or some experience with HTML/CSS
Knowledge of search engine optimization-think including basic keyword research. We name and tag our posts based on research..
Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
Is eager to meet and exceed objectives and take on more responsibility
Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Ability to communicate results to management and in a fast paced environment Essential Duties and Responsibilities
Interact with our customers to align unselfish service of their needs, with our corporate objectives
Be the eyes and ears of our brand as if your own reputation depended on it
Build and maintain our content distribution network by way of social media channels
Minute by minute participation in conversations that surround our content and brand, answer comments, be a mediator.”
Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.
Interact with legal, search, client and cross corporate agencies.
Create content for feeds and snippets in various social media sites.
Schedule and organize multiple departments which generate content on a daily basis
Conduct keyword research including cataloging and indexing target keyword phrases
Participate in social media, as yourself and white hat avatars, on our behalf
Optimizing tags, on our feeds, sharing sites like YouTube/Flickr and search engines through copywriting, creative & keyword optimization & buzz pocket mining.
Tag and title content, with an understanding of how the word’s chosen impact natural search traffic and rankings via recurrent optimized content
Manage and track link building campaigns, coordinated with all facets of our business.
Create and update daily, weekly and monthly reports
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns. traditional
Minimum Visa Status: U.S. Citizen Employment Type: Full time Education Level: 4-Year College Degree

Example #2
Social Media Specialist Purpose: Serve as internal expert on social media and its application for communications and other disciplines (conferences, media relations, marketing, etc) Reports To: Senior Manager – Communications, Advertising and Brand Management. Required Competencies: Must be able to synthesize complex data into actionable information; think strategically; provide leadership, guidance, and coaching to the AICPA Communications & Media Channels team; and also be willing to implement and manage new social media programs and interaction, hands-on. Excellent new-media writing and journalism skills with readiness to use them are a must. Qualified candidates should be able to point to his/her own body of work through his/her blog, Twitter feed, LinkedIn profile, or Facebook page. Individual must be motivated, flexible, organized, and multitask-oriented and committed to high quality work product. Also must be able to work independently and perform well under pressure to meet project deadlines and goals and resolve problems. In addition, individual must have strong interpersonal skills, able to deal effectively with diverse groups of people at all levels. Ability to work in team environment, including managing multi-faceted projects with multiple partners. Passion for and deep facility in social media is a must. Individual must be self-motivated, deadline-driven and results-oriented. Regular reports on the status and success of online communications will be required. Individual must be strategic, a problem solver and deeply curious about the possibilities opened up by social media and online communications. Dedicated to continuous learning and exploration of new social media techniques.
Strong verbal and written communication skills
Self-starter, results oriented
Ability to build strong team relationships and build consensus
Quantitative skills. Individual must understand and be comfortable with creating and tracking meaningful and relevant metrics and be able to communicate them in dashboard format.

Responsibilities:
This position would work to maximize the organization’s reputation and reach on the internet by continually monitoring the ever-changing Internet landscape and making recommendations for adjustments to stay on the leading edge. The position will be expected to guide exploration of new and alternative ways to engage in and leverage social media activities, sites, memberships, relationships, and traffic in support of institutional strategic priorities. This position combines communications expertise and sensitivity with on hands knowledge of social media and emerging Web 2.0/3.O technologies. The individual in this position will work with partners internally and externally to identify and assess new opportunities and technologies for communications viability. The position also will educate internal teams on how new/emerging technologies can be utilized to achieve objectives. Key responsibilities include monitoring relevant news, conversations, and trends in social media sites, tools, and applications; applying that knowledge to increasing the use of social media for communications; strategizing with, advising, and educating staff on incorporating relevant social media techniques into communications and other outreach activities; and measuring the impact of social media on the Institute’s overall strategic communications efforts and initiatives. Writing, directly contributing, and monitoring and measuring social media usage are the key accountabilities.

Accountabilities include:
Ensure that communications opportunities and positioning on the Web is monitored and pursued.

Continually survey the Internet landscape to stay on top of emerging trends.

Identify and communicate compelling strategic reasons for implementing new/emerging Web technologies
Identify and assess emerging online communications practices and work with IT and CPA2Biz to implement solutions to facilitate the integration of such technologies
Educate staff on new/emerging Web technologies and how they can achieve key objectives.
Continually survey the Internet landscape to stay on top of emerging trends.
Identify and assess emerging online communications practices and work with IT and CPA2Biz to implement solutions to facilitate the integration of such technologies
Protect and promote the reputation through and on social media.
Drive coordinated, systematic and energetic AICPA social media efforts.
Coordinate on a programmatic, systematic effort with membership marketing to ensure effective usage of social media and social networking opportunities.

Expected Metrics:
Timely, effective monitoring of ([corporate] commentary, traffic and usage on a broad range of social media platforms.

Demonstration of knowledge and mastery of broad range of social media platforms.

Quality of writing, metrics, tracking and outreach efforts
Ability to facilitate and influence team usage of social media
Development of systems and vehicles to educate colleagues on appropriate and effective usage of social media
Documented demonstration to innovation

Qualifications:

Preferably a degree in English, Journalism, Communications, Public Relations or a related discipline;
4 or more years of experience in a corporate communications, agency or newsroom environment demonstrating facility with Web and new media technologies, especially social media and Web 2.0/3.0.
A skilled communicator and writer comfortable with technical and technological subject matter.
Experience and knowledge of the CPA profession and/or the financial services industry.
In-depth knowledge of Web 2.0/3.0 technologies and communications vehicles, video editing and Web editing tools.
A passion for engaging in online communications and educating others in social media usage