Posts tagged ‘public relations’

April 30, 2011

Social Media Profession Saturation?

Is the profession of social media becoming competitively saturated?

Early adoption of social media led to great communicators becoming industry leaders as social media professionals.

Communicational icons, such as Amber Naslund, Brian Solis, Paul Barron and Chris Brogan sprinted out of the gate, blazing a new industry called social media.

As the growth of social media has exploded, giving rise to official professional associations such as Social Media Club and educational programs such as “boot camps” and Portland State University’s Digital Marketing Strategies Certificate, leaders in this industry – the true professionals – have eschewed monikers such as “guru”, distancing themselves from too-narrowly focused “ninjas” and those out for a quick buck.

In a conversation last week with a significant franchisee of Papa Murphy’s Pizza brand (with tens of locations and direct corporate HQ relationship), it was shared that they are approached three or more times a week by so-called social media professionals, offering to “build them a Facebook fanpage”. The franchisee laughed in frustration, stating they had established a strong gate-keeper, because nearly all of these approaches were unable to provide the metrics ability businesses require.

On another front, the critique of traditional public relations and marketing firms was heavy over the last few years – that they didn’t “get” social media. With these traditional communication providers unable to advantage social media for their clients, the clients turned to either outsourcing or handling it themselves. As recently as December 2010, I was approached by a national public relations firm seeking a statement of Chalkboarder’s social media abilities – that they could subcontract for the benefit of their clients. Many of these communication firms have now put serious investment into gaining that social media knowledge in the last 18 months.

My question is this: as traditional public relations and marketing firms increasingly offer skilled social media services to their clients, does this reduct the opportunities for other talented communication/social media professionals? Are brands going to return to their public relations/marketing firms that they have had prior relationships with and eschew social media professionals that “got it” early on? Is the industry becoming crowded? Is there value to membership in a social media professional association like Social Media Club versus more traditional associations like the American Marketing Association or Public Relations Society of America?

An additional question would be – how can brands determine the true reach and effectiveness of social media service providers?

Jeffrey J Kingman, CEO – Chalkboarder

July 30, 2010

"Crawl" with Paul Barron of Portland Restaurants Effectively Using Social Media Aug 11

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Join Paul Barron (@paulbarron), Publisher of Fast Casual Magazine and the USA’s leading influence on social media and the restaurant industry, and Jeffrey J Kingman, CEO of Chalkboarder, on August 11th as we “crawl” restaurants in Portland OR that are effectively using the social web to build community.

Paul Barron

Paul Barron, Producer

Paul, presenting “Web 4 Era for the Hospitality Industry” at Lola’s Room in SE Portland that evening (hosted by Social Media Club PDXdetails here) is producing a “Day in the Life of a Social Web Content Producer”, using video interviews and journalizing. He’ll begin the day departing the Northwest Sustainability Discovery Conference in Salem, meeting with Geoff Latham of Nicky USA, lunching at Oregon Culinary Institute, “crawling” the Portland restaurant social media scene and presenting at Social Media Club PDX’s August get-together.

In addition, he will be live-streaming the Social Media Club PDX event that night. Details to follow on the live-streaming.

All restaurant, hotel, hospitality, public relations, marketing and social media professionals interested in the application of social web tools, theory and technology for the food and hospitality industries are welcome to join us for this crawl the afternoon of Aug 11th. We’ll announce an itinerary on August 4 via social media.

Please contact Jeffrey J Kingman at (503) 481-2479 or jkingman@chalkboarder.com for additional details.

## ^jk

July 25, 2010

USA's "Most Influential SocialMedia" Voice in the Restaurant Industry Speaks at Social Media Club PDX Aug 11

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Social Media Club Portland (OR) hosts Paul Barron, Publisher of Fast Casual Magazine and the USA Restaurant Industry’s “Most Influential” Social Media Voice.

Paul Barron

Paul Barron

Paul’s presentation, “Web Era 4 – What It Means to Restaurants” is a must-hear for Portland restaurant professionals/owners and public relations/social media service providers.

Less than 10% of USA restaurants have even begun to embrace the social web – here is the opportunity to get leading theory from the top hospitality social media thinker in North America.

Paul Barron, with over 52,000 Twitter followers, was rated in July 2010 as the top social media influencer in hospitality in the USA by Restaurant Reality Check Blog. Publisher of Fast Casual Magazine and Social Coco Blog, Paul is actively engaged with the boards of both the National Restaurant Association and Share Our Strength.

It’s our distinct pleasure to welcome Paul to speak to the Pacific Northwest hospitality and public relations/marketing/social media communities at Social Media Club PDX.

Event Details:

Registration is open and underway, limited to under 100. Register here at EventBrite.

Paul Barron: “Web Era 4 – What it means to the restaurant industry”

As a leader in the new restaurant, technology and social media era and also as the founder of Fast Casual.com and QSRweb.com

Change Agent has often been my moniker and I welcome it with open arms. As a Publisher and new media maven I have spent the past 16 years developing online media to build brands and amass audience.  I believe that change is the one thing that is always constant.  I feel fortunate as a founder of many blogs, podcasts, viral video and social media platforms.  Each of these experiences has helped me to be on the cutting edge of every new media push since the first web page by Tim Berners Lee in 1992.

As an expert in understanding the evolution of digital media over the past 15 years, I can say I am one of the elite in Social Media in all sectors of business and continue to grow and understand this massive shift in communication.

As a trend watcher I have had a chance to be part of the biggest shift in consumer restaurant interaction in the history of the restaurant business. In the mid 90’s I began tracking and defining the Fast Casual restaurant segment that has grown to more than a 40 billion dollar contributor to the half-a-trillion restaurant business.

As an early adopter, consumer science master, programmer, designer, social creator and best of all a student of the actual technology that drives the web and this entire new media craze, I understand what it takes to create a digital footprint and develop a social brand in today’s online world.

I am happy to talk to your brand; group or company on how new media can change the way you do business.

McMenamin’s Lola’s Room at the Crystal Ballroom

Lola's Room at the Crystal Ballroom McMenamin's

Lola's Room at the Crystal Ballroom McMenamin's

The little sister of the historic Crystal Ballroom, Lola’s Room is located on the second floor, directly below the Crystal. If you’re a fan of DJ’d dance events, raging local rock showcases or intimate seated performances, then take a moment and bookmark this page.

The navigation menu at left is your roadmap to Lola’s Room and the other offerings at the corner of 14th %26 Burnside. Check out what’s coming up on the Events Calendar, discover how to let us host your next party, or simply investigate our brewery, artwork and history.

A night at Lola’s Room should always include a stop by Ringlers Pub or Ringlers Annex, where there’s usually a vibe to fit your mood — great pub fare, inspiring beverages, engaging conversation, a good pool game, a rowdy party, or a groovy DJ in a dimmed and quiet setting.

August 11th from 5 to 9 pm. Cash beverage/pizza by the slice bar.

Giveaway Schwag

More schwag coming!

Registration is open and underway, limited to under 100. Register here at EventBrite. $10 pre-registration, $15 at the door.