Posts tagged ‘relationship’

August 8, 2011

Announcing New Clients at @chalkboarder

Chalkboarder is pleased to announce two new clients joining our village this past week. We’d like to share a little about them with you..

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SMALL BUSINESS SOCIAL

In our SMALL BUSINESS SOCIAL category, we’re pleased to welcome United Kingdom based SkillSetG.

SkillSetG is a startup dedicated to providing relevant employment tips/skills to college graduates internationally.

Our mission?

Chalkboarder is tasked with building out and managing an aggressive social media optimization of the client, across world cultures, targeting soon-to-be or recent college graduates. Welcome aboard, SkillSetG!

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STRATEGIC BRAND & CONCEPT DEVELOPMENT

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In our STRATEGIC BRAND & CONCEPT DEVELOPMENT category, we’re very excited about working with Jabriel Donohue, an award-winning bartender and mixologist based in Portland, Oregon USA.

Jabriel has been actively involved in helping create the dynamic reputation of several Oregon based cocktail and bartending events, including Cocktail Week.

Our mission?

Assist Jabriel with creating and opening his own unique lounge and cafe in SE Portland. Tasks include preparing the business plan, identifying partners, project management during buildout and launch, and social media optimization. We’re particularly enthused with this project as it blends two core competencies of Chalkboarder: brand/concept development and social media optimization.

Are you seeking an effective solution for your organization? Check out what Chalkboarder can do…

 

June 24, 2011

I Like It Rough And Slow

Written by Jeffrey J Kingman, CEO of Chalkboarder

Yes, you read the title right. I like it rough and slow. I’m a little different that way. Perhaps hardcore might be another descriptive term. Or.. someone might say “he has an appreciation for the unusual”.

You see, I find opportunities where others might discount none to be. I look for the little clues that signal these potentialities. I’m willing to venture through unusual circumstance, that others would shudder at, to perhaps find that rare gem of an opportunity.

Sorry to disappoint you, but I’m not talking about sex. Yes, I was leading you on; intentionally.

Rough Riders

I’ve always been a traveler – a bit of a nomad. I grew up that way and it in large part defines me. I feel trapped, or better, caged and bound, if I am unable to experience new vistas and experiences. I meet interesting folk this way. Sometimes, the people I meet have ability to transform and positively impact not only me, but the opportunities before Chalkboarder.

As I write this, I am up all night, at Boston South Station, waiting for the final leg of a six day journey across the USA. I boarded Amtrak Empire Builder in Oregon five and half days ago. We were almost a full day late into Chicago. Let’s look at the results from enduring lack of showers, lack of beds and lack of sleep this week.

  • Amtrak Regional Operations Director – Pacific Northwest. I bumped into this gentleman at the hotel they provided me for a half day in Chicago, between trains. An excellent representative of great customer service; honestly inquiring to my welfare and comfort. We’ll have coffee sometime later this summer.
  • Amtrak Empire Builder Cafe Car Attendant – Actually, someone I have had twice before using Amtrak between Chicago and the Pacific Northwest. We remembered each other’s names and chitchatted at length. He owns a restaurant in Milwaukee, WI and I gave him pointers on his social media.
  • Harvard Behaviorial Health Professor – my seatmate from Chicago to Boston; one heck of a conversation, culminating in contact info trade and the possibility of reconnecting for coffee on Harvard’s campus.
  • Al Jazerra English Senior Technical Producer, London UK – this young gentleman and I had an outstanding conversation in Chicago, and have already traded tweets. I’m a big news junkie and he was grilling my opinions on the political landscape of the USA. Perhaps the most solid connection of this trip, and my introductory relationship to the Arab World.
  • Brooklyn Latino – this father and daughter made the trip with me across the country. His daughter, same age as my littlest, and I shared quite a few giggles. The father, while not fluent in English, and I got to know each other and have made plans to hang in Brooklyn sometime soon, where he will introduce me to his ethnic neighborhood.
I met others, such as the young gentleman who shared the very early morning hours with me here in South Station, who is from Worcester (pronounced Wooster in these parts) and just transformed a layoff from National Grid into an excellent new opportunity. He checked out Chalkboarder’s website and immediately referred four local Boston/Worcester businesses to me.
This is why I like it rough and slow. I am most definitely in need of a shower (I stink!). I need to do laundry. I’m coffee’d out. My ass hurts from sitting. My right knee is killing me with an arthritic dullness from not walking. I took a nap on the marble floor of South Station just before writing this..
Travel by airline, as the majority of travelers do, simply does not provide you with these opportunities to connect. It simply can’t. Why?
  • Everyone is stressed out.
  • You hurry through the system in lines.
  • Time is rushed. Get here, get there, don’t talk to others – such a isolating experience and yet so ironically, all together.
  • You can’t move about and randomly get into conversations with your other travelers.
So… how do you like it? Fast quickies with strangers? Or taking the time to get to know people?
April 10, 2011

Get SMART NW – Social Media Advanced Relationship Training

Just launched and we’re wicked excited!

Get SMART NW was created to solve a problem – a lot of talk about social media, but no actual learning solutions. This program combines hands on learning, worksheet and tips to support your learning process. It’s a big world out there, but you don’t have to face it alone.

We understand that social media is a big ol’ complex world that changes every day. Our nine progressive classes help you learn, enjoy and succeed in social media.

It’s a big online world out there. You don’t have to face it alone. Get SMART NW pairs you with classmates at the same level of social media understanding to create a learning community. Affordable, easy and tailored to your needs.

 

Get SMART today!

We’re very excited to partner with Scene Marketing Group in offering this comprehensive and intensive social media training course.

 

October 7, 2009

Emergent Social Technology Is Changing Hospitality Right Now: Supply Line

Tuesday’s front page FohBohist Amanda Hite shared an outstanding video produced by The Economist – titled “Did You Know 4.0 – The Media Landscape”

The video visually and effectively describes the cresting radicalization of mobile and social web technologies that are already changing the Hospitality Landscape. Are you prepared for this tsunami to affect your operations?

How will emergent mobile and web technology change the hospitality industry over the next couple of years? Over the past few weeks I’ve been sharing communications with Nadia Aly of Microsoft, Michael Atkinson (FohBoh CEO), Paul Barron (Fast Casual) and others who are thinking about this topic.

Much of the dialogue here on FohBoh has centered on how operators should prepare for and take advantage of social media and social networking. There’s been less dialogue on how emergent technologies and applications can improve the efficiency, productiveness and financial return for suppliers and distributors. How can the supply/distribution chain quickly assess and implement new web and media applications to provide greater service to operators?

Let’s look at the various sides of emergent technology and web applications in this light.

Supplier/Distributer Social Networks

What are the advantages to a supplier or distributor in embracing social networks like Facebook or Twitter?

• Increased face-time with operators at their convenience.
• Mini-sales campaigns through social networks.
• Paper-less marketing.
• Introduction of new products through social networks and online redemptions.
• Directly engaging suppliers/food manufacturers through the distributor.

I’ll give you an example, based on years as an Executive Chef. My life as a Chef is busy; this you know. I usually do not have a lot of time to meet personally with the Sales Rep. Often; the Sales Rep drops a sell-sheet, which I might just throw in the trash due to my workload.

It’s likely that I am logging into Facebook at the beginning or end of a day. In the future, my full-line distributor has posted a food manufacturer profile; perhaps with a short video showing me the best product they have to offer and explaining it. Maybe that is a new potato product from McCain or a new green To-Go container from someone else. That message might also offer me a deal if I click on a digital coupon to take advantage. The message is there at my convenience and puts me directly into engagement with the manufacturer.

• Delivery Logistics/Announcements
• Short Orders on Trucks
• Last Minute Deals

Again, let’s go to the future for the Chef. Wouldn’t it be great if the transportation director at the distributor could send a Twitter message to me letting me know the truck is an hour or more late (or – broken down a few hours away)?

I’d be thrilled as the Chef to get advance notice early in the day on my Twitter account that the truck doesn’t have the dried mushrooms I ordered; well, not thrilled, but at least the distributor is giving me and my Sales Rep a heads up so we can figure out a solution as soon as possible.

You know, that Twitter message you sent me 4 pm on Ordering Day, about the buy three cases get one free – I might just take you up on that, especially if I could Tweet you back and say put it on my order. Last minute sale, anyone?

I’m sure there are others here who can think of the social network benefits suppliers and distributors could bring to operators.

QR – Microsoft TAG ~ The Next Evolution of Bar Codes

QR / TAG is the next generation of bar-coding. FOHBOH has an example of the FOHBOH TAG on the front page.

Michael Atkinson posted a great article on Microsoft TAG and QR late Tuesday night – pointed at operators. Let’s look at how manufacturers, suppliers and distributors could take advantage of this intriguing application.

What if the Chef could pass his camera phone over a TAG printed on the delivery invoice, get a secure link to all the invoice data, download that data in comma-separated format and import it right into his inventory management software?

Here’s the benefit to the operator. First, transparency and accountability in the inventory process. There’s no room to manipulate the inventory to skew the cost percentages at the end of the month. The only real variable becomes waste. The distributor is the data entry into the inventory, not the Receiving Agent or Chef.

Second, the ending inventory becomes a different process. If the purchases are being put into the inventory equation on delivery and the sales of inventory are being redacted on the sale – at the end of the period a report of what you should have on hand is generated. With that, inventory becomes a process of marking discrepancies (“hmmm, now where did that go?”).

Third, real-time financial data. Instead of the Chef or Receiving Agent physically updating the purchase cost of items, it’s done automatically, creating a financial document, the inventory that is transparent and last cost purchased. How many inventories have you seen where the prices were at least a few months old? With the volatility of markets, how does that reflect an accurate snapshot or report of your financial position?

What about putting a TAG on a head of beef at birth? Some of my ranching friends are not going to be real keen on this idea of trace-back ability. That TAG gets updated with every inoculation or inspection the animal receives. It gets updated when the animal is moved from ranch to feedlot and then updated again when run through the slaughterhouse. The information on the TAG is then shot-gunned to every portion cut with new TAGS. What does this mean in today’s guest-driven market?

• Product Recall – Instant TAG scan of the steaks in the Chef’s cooler with the mobile phone. Chef knows immediately.
• Empower Restaurant Sales – The restaurant can scan the tags on cryovaced portion cuts and inform their customers that the steaks this week are from Bar-O Ranch in Wyoming, grass-fed on prairie grass and fattened in Nebraska. They could even tell their customers when the animal was born. How powerful is that message from the restaurateur to the customer?

Again, the opportunities to use this new technology are endless. A winery could TAG their bottles with tons of specific information. The wait staff could – heck, even the customer could – scan the TAG on the bottle and know the details of terroir, date of harvest and time in cask.

What if the food manufacturer put a redemption TAG on the case delivered to the operator that they could scan with their phone and email in? What if the distributor put a TAG on the invoice informing the operator of special announcements? What if industry suppliers put TAGs on their magazine advertising containing deals or further information – does this mean the end of product request cards that you have to mail in? What if the manufacturer distributed through Twitter or Facebook to distributors a message with an embedded TAG communicating something compelling with a call-to-action? What if a Sales Rep showed a TAG on his phone that the Chef scanned with his, again sharing a message from either the manufacturer or the distributor?

Here is the TAG I use for Chalkboarder.com.

Chalkboarder.com Services MS Tag

Chalkboarder.com Services MS Tag

Nadia Aly from Microsoft shared with me several other sources for learning about TAGs:

Conclusion

The Social Web, new applications and social networks are creating vast opportunities for unique developments in our industry, not just for operators, but also for manufacturers, suppliers and distributors. The industry engagement across the board is about to explode. All stakeholders in our industry have the opportunity to be incredibly more dynamic, efficient and communicative. How is your organization preparing or strategizing to capitalize on this tsunami?

As always, blog posts here on FohBoh are invitations for engagement and dialogue. We’d love to know what you think about this… got ideas?