Posts tagged ‘rollout’

November 2, 2009

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Welcome to Chalkboarder.com’s chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week
  • Video Pick of the Week

And other goodies we liked from last week J

ADVERTISEMENT

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Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

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Chalkboarder.com Client News This Week

Old Vines

Mike Farrell, a client of Chocorua Group from a couple years ago, reached out to Chalkboarder.com for assistance in both social media and an operational consult. Meeting next week.

Great American Spice Company

The story of The Great American Spice Company is the story of freshness. A meal, like anything else, is only as good as the quality of its components. Which is why we offer nothing but the freshest, highest-quality spices. It’s a difference you can see, smell and taste.

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are developing an extended eight month social media campaign.

Update II: We’re introducing Rewarding Feedback to some restaurants and lodging operations in New Hampshire over the next two weeks.

Twitter = @rewardfeedback

Facebook Page

Social Grub

SocialGrub allows restaurants and retailers to create coupons, instant offers, discounts, and other promotions once and then automatically distribute them through their own branded Facebook and MySpace applications, as well as on Twitter and other micro-blogging sites and through widgets.

We’re just getting started with the folks at Social Grub and will be developing a comprehensive strategy to introduce them and their products. This relationship is unique in that their services depend on their clients using social media – so we’ve become the referral Social Grub provides to potential and existing clients.

1337 Wine & 1337 Wine TV

Following a conversation with Marc Fusco, Owner of 1337 Wine, we’re sharing his Skype Wine Tasting Series over social networks. An amazing idea bringing Vintners to a tasting through Skype from around the world.

UPDATE: We’ve negotiated a virtual winery in Second Life to host the first ever virtual/real-world wine tasting. Well announce the Winery, date/time and sl-url in Second Life when we know. Stay tuned for roll-out of social media campaign for this client, starting next week.

Jenee Halstead

Update II: Jenee’s Holiday mailer is almost done and ready for printing.

Tapwater Music

Update II: We’ll be meeting this week with Tapwater on strategies for winter. Wrapping up development of their new website.

Savant Culinaire

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Update II: Started heavy promotion via social media of this amazing gastronomic tour of Chilean wine and food. Reservation inquiries beginning.

Chocorua Group

Chocorua Group (a sister company of Chalkboarder.com) offers strategic brand and concept development for organizations.

Update II: Chocorua Group was introduced through LinkedIn to a potential strategic brand national roll-out client based in Los Angeles. Stay tuned.

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Social Web Clippings ~ Our Favorites From The Last Week

Mashable: Tweet Humor: 10 Twitter Users That Crack Us Up

FOHBOH: Why Urbanspoon’s Rez is no match for OpenTable..

Mashable: International Domain Names Coming in 2010

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Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities. Opportunities for this position exist geographically in:
  • Boston
  • Washington, DC
  • Dallas
  • Chicago
  • Denver
  • Seattle
  • San Francisco, and
  • Los Angeles

We are in second round interviews with very talented applicants for NYC and Atlanta.

  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Veritable Quandary. We’ve pitched a proposal to one of PortlandOregon’s most venerable restaurants to execute their social media. PENDING
  • Coffee Fest. We were invited to present a seminar at Coffee Fest NYC/NJ in March and when asked if we could propose social media services, were invited too. UPDATE: Tweaking details of dialogue. CLOSING
  • Social Grub. Still in dialogue with Social Grub on many levels. If we land them, you’ll be first to know! CLIENT SECURED
  • Denominational Capital Campaign Consultancy. Dialogue continues with this quiet, yet effective consulting group, that approached us for assistance in guiding churches on social media applications. PENDING
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands, Jagermeister. PENDING

Publishing, Speaking, Seminars & Conferences

Jeffrey was invited to present a seminar on social media at the Hawthorne Hotel in Salem, Massachusetts on Dec 29th.

Jeffrey J Kingman, CEO, was invited to present a seminar on social media/web at Coffee Fest in NY/NJ, March 4, 2010.

Jeffrey and Dr. Ola Ayeni of M-Dialog are co-producing a video webinar on social web applications to the hospitality industry, scheduled for Nov. 16. This panel dialogue will also include Paul Barron, Publisher of Fast Casual Magazine. Dr. Ayeni, through a personal relationship, is asking the Chief Marketing Officer of Facebook to moderate. Stay Tuned for further details! RESCHEDULED FOR JANUARY

Jeffrey and Bill Bridgmon (VP of Sales, Chalkboarder.com) are attending the International Hotel/Motel/Restaurant Show in NYC November 7-9 for networking and potential clients.

Jeffrey will be attending (with a media pass) People Reports Best Practices Conference in Dallas, November 10-12. This conference brings together hundreds of CEOs and HR Directors from the major multi-unit restaurant chains in the USA. Networking opportunities abound.

Jeffrey will be attending the annual New England conference of Professional Association of International Innkeepers, November 16-18 in Nashua, NH.

Jeffrey is posting his third article on FohBoh this Thursday as one of their ten featured front-page contributors. All content posted on FohBoh is also cross-posted on our blog – and Jeffrey is a fairly active writer!

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Noted Blogs

Beautiful design can make your guest experience amazing!

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Video Of The Week

(for fun)

Burger King and Windows 7 launch in Japan

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chalkARTblast is produced by Chalkboarder.com

Currently published Mondays, except on federal holidays.

Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info

October 13, 2009

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Welcome to Chalkboarder.com’s chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week
  • Video Pick of the Week

And other goodies we liked from last week J

ADVERTISEMENT

image0031

image0041

Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

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Chalkboarder.com Client News This Week

1337 Wine & 1337 Wine TV

Following a conversation with Marc Fusco, Owner of 1337 Wine, we’re sharing his Skype Wine Tasting Series over social networks. An amazing idea bringing Vintners to a tasting through Skype from around the world.

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are developing an extended eight month social media campaign.

Update: Developing two month strategies for introducing Rewarding Feedback to multi-unit and independent restaurant organizations, with specific targets in New England and the Pacific NW.

Jenee Halstead

Update: Jenee is “back in the saddle again”. We’re searching for an artist to design cover art for her newest release, an EP; almost ready for release. With Chalkboarder.com, Jenee is crafting a holiday card campaign and the social web distribution of her new EP. Other activity includes Chalkboarder.com updating and consolidating her social network operations and strategies.

Tapwater Music

It seems to be the time of year when music groups go into partial seclusion – Tapwater is taking some time off from the road, while their frontman spends a month or so in Africa. We’re really looking forward to his return and sharing new sounds he’s discovered. For Tapwater, Chalkboarder.com is busy building a new website and blog, in addition to developing a comprehensive year long social web strategy.

Update: Chalkboarder.com is working on Tapwater’s new website design and new blog.

Savant Culinaire

While Savant Culinaire is a sister company to Chalkboarder.com – or, more of a pet travel project of ours – we think its appropriate to share what Chalkboarder.com is doing on their behalf.

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Update: Savant Culinaire is exploring the idea of partner relationships with wine/food oriented social media tycoons.

Chocorua Group

Chocorua Group (a sister company of Chalkboarder.com) offers strategic brand and concept development for organizations. They are excited to announce that Rewarding Feedback has retained their services for the next eight months.

Chocorua Group will be assisting Rewarding Feedback with market presence in the USA hospitality and other industries. Stay tuned through Chalkboarder.com for more announcements – such as taking Rewarding Feedback to the following trade shows:

  • New England Food Show, Boston
  • Las Vegas International Restaurant, Nightclub & Bar Show
  • National Restaurant Show, Chicago

Update: Chalkboarder.com is now conducting social media awareness of Chocorua Group via social media and networking.

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Social Web Clippings ~ Our Favorites From The Last Week

Mashable How To: Use Social Media in Your PR Pitch Plan

Seattle Post Intelligencer Starbucks, Microsoft Mighty in Social-Media Marketing

Mashable Young Social Mediaphiles: 36% Tweet and Check Facebook After Sex

Justin R Levy Determining Social Media ROI

Brand Savant What’s Wrong With Social Media Marketing Strategy

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Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities. Opportunities for this position exist geographically in:
  • Boston
  • Washington, DC
  • Dallas
  • Chicago
  • Denver
  • Seattle
  • San Francisco, and
  • Los Angeles

We are in second round interviews with very talented applicants for NYC and Atlanta.

  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Veritable Quandary. We’ve pitched a proposal to one of PortlandOregon’s most venerable restaurants to execute their social media.
  • Paddy’s Bar & Grill. We’ve initiated contact with another of PortlandOregon’s restaurant and bar insitutions.
  • Le Cordon Bleu. We’ve begun a dialogue with the Chief Marketing Officer for this national group of culinary schools to interview them for an article on how culinary schools use social media.
  • Coffee Fest. We were invited to present a seminar at Coffee Fest NYC/NJ in March and when asked if we could propose social media services, were invited too. We issued a comprehensive social media proposal to them today.
  • Social Grub. Still in dialogue with Social Grub on many levels. If we land them, you’ll be first to know!
  • Montana Stock Growers Association. Ranchers move a bit more patiently than the rest of us – we know they’re busy getting ready for winter. We’re patient with these folks – they’re ranching families that live pretty rurally. We did hear last Thursday that it had dropped over two feet of snow just north of YellowstoneNational Park.
  • Denominational Capital Campaign Consultancy. Dialogue continues with this quiet, yet effective consulting group, that approached us for assistance in guiding churches on social media applications.
  • Subcontracting to traditional PR/Marketing Agencies. Negotiations are waiting on response to proposals from firms in NYC and Virginia.
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands, Jagermeister. Stay tuned on this.

Publishing, Speaking, Seminars & Conferences

Jeffrey J Kingman, CEO, was invited to present a seminar on social media/web at Coffee Fest in NY/NJ, March 4, 2010.

Jeffrey and Dr. Ola Ayeni of M-Dialog are co-producing a video webinar on social web applications to the hospitality industry, scheduled for Nov. 16. This panel dialogue will also include Paul Barron, Publisher of Fast Casual Magazine. Dr. Ayeni, through a personal relationship, is asking the Chief Marketing Officer of Facebook to moderate. Stay Tuned for further details!

Jeffrey and Bill Bridgmon (VP of Sales, Chalkboarder.com) are attending the International Hotel/Motel/Restaurant Show in NYC November 7-9 for networking and potential clients.

Jeffrey will be attending (with a media pass) People Reports Best Practices Conference in Dallas, November 10-12. This conference brings together hundreds of CEOs and HR Directors from the major multi-unit restaurant chains in the USA. Networking opportunities abound.

Jeffrey will be exhibiting Chalkboarder.com at the annual New England conference of Professional Association of International Innkeepers, November 16-18 in Nashua, NH.

Jeffrey posted his first article on FohBoh last Thursday as one of their ten featured front-page contributors. Here’s the link to Emergent Social Technology Is Changing Hospitality Right Now: Supply Line. All content posted on FohBoh is also cross-posted on our blog – and Jeffrey is a fairly active writer!

Jeffrey was asked by the magazine Today’s Restaurant to contribute an article for their special May issue devoted entirely to emergent technology.

Stay tuned for information and a link to a webinar on social media that Jeffrey participated in last week.

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Noted Blogs

Nation’s Restaurant News TV Show Bachelorette Looking for a Few Good Restaurant Men

Special Video Blog by Volkswagen

Musical StairsRolighetsteorin.se – The fun theory

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Video Of The Week

(for fun)

The Luckiest People In The World

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chalkARTblast is produced by Chalkboarder.com

Currently published Mondays, except on federal holidays.

Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info

October 1, 2009

Chalkboarder.com News Bulletin: Week 40 of 2009

And this week from Chalkboarder.com, in the news:

We’re sharing a big shoutout to our latest client, Rewarding Feedback, based in Toronto CAN. Welcome to the roster, Terri!

Rewarding Feedback is a digital tablet based comment card system that empowers organizations in many ways. They’ve retained Chalkboarder.com and our sister company Chocorua Group to strategize and help execute strategic expansion into the USA hospitality market (and other segments). We’re very excited here today!

Communications continue with:

We’ve just started dialogue with a major coffee/tea trade show organizer to provide their social media campaigns as well.

We’re searching for Regional Sales Directors in:

  • Washington, DC
  • Boston
  • NYC
  • Atlanta
  • Dallas
  • Chicago
  • Denver
  • Los Angeles
  • Seattle

If you know anyone with a “gold mine” rolodex, significant sales experience and that is a social media junkie – please forward this to them.

Again, stay tuned on Mondays when we launch our comprehensive bulletin we’re calling chalkARTblast.

September 21, 2009

How State Restaurant Associations Could Use Social Media

Blog posted on FohBoh and Chalkboarder.com’s White Papers

Two weeks ago, Chalkboarder.com surveyed 2200 restaurants in fourteen major metropolitan US markets, to assess the Ease of Entering the Virtual Door. As a break from that labor, we did a quick study of how many state restaurant associations are using social media and discovered that about 6% do.

This begged us to ask how these associations could use social media to benefit their members. Here are some ideas we’ve generated based on our negotiations to provide the oldest cattle ranchers association (see below) in the country with social media services:

  • Positively address restaurateur legislative concerns to the general public.
  • Showcase restaurateur community involvement.
  • Create a social network where suppliers, legislators, restaurateurs and the public can engage in dialogue.
  • Highlight the best features of the industry.
  • Address public concerns about the industry through direct engagement.
  • Tell the story of the industry in their state.
  • Communicate with all stakeholders (public, industry and journalists) the issues and concerns that restaurants face daily.
  • Offer instant forum for dialogue between the stakeholders on the issues.
  • Strengthens the community – leading to local sustainability’s.

You may say that websites do most of this already – that’s true. The advantage that social media brings is the engagement, authenticity, dialogue and transparency to all parties – public, journalists, legislators, restaurateurs and suppliers. It builds deeper communities.

Our conversation with the cattle ranchers gave us the opportunity to consider the diverse and complex needs that could be addressed by social media for a highly visible association. The ranchers have to communicate with the public, with legislators (locally, regionally and nationally), tell their story and promote their agendas. Some of the issues they face with the public are:

  • Herd management with predator threats (wolf hunting)
  • The threat of diseases from bison and elk
  • Stream water access
  • Grazing rights on public lands
  • Food safety
  • International trade
  • Grass fed vs. feed-lot

There are many other issues they have to communicate about, in addition to preserving a ‘way of life’. Their complex needs are not much different from the complexity of needs state restaurant associations face representing you.

As always, Chalkboarder.com loves engagement and dialogue – it’s what social media is all about. Please comment.

September 19, 2009

ROI and Effective Best Practices in Social Media for Independent Restaurants

How can my restaurant effectively plan and execute a social media strategy that provides return on investment?

Discard using comment cards – social media is a much more powerful tool.

There’s a lot of discussion recently about the human resource cost of embracing social media in the restaurant industry. Some operators are denying that social media will impact their operations – they may not be seeing that now, but what about six months from now? Many operators are curious about what this paradigm shift in connecting with customers means to their business:

  • How should my restaurant use social media?
  • Can I just use it as a way to advertise?
  • What networks should I use for maximum impact?
  • Can I train one of my staff to do the work?
  • How can I afford to do social media?

These are just some of the questions being talked about this year whenever hospitality leaders congregate. Here’s my topic – what are the best practices in social media and how does an independent restaurant implement these into an effective process, fully integrated into the operation with minimal investment, that generates return.

First, let’s define return on investment. Social media is radically changing the organizational environment. By next year, more people will get their news from cell phones than any other media. By next year, more people will look for a restaurant to eat at through their cell phone – than through any other media. Restaurants have to get on those phones to not only survive, but prosper. This month, only 10% of restaurants in major metropolitan (US) areas are using social media. Only 6% of restaurants in those markets have established a Twitter presence.

Let’s talk a little more about return on investment. Let’s imagine a situation where in one week fifty people message their friends about eating at your place. They do this on Facebook, on Twitter, leaving comments on Yelp or Urban Spoon and perhaps on community networks like Ning.com. We’ll assume that they each send out one message – fifty total. Do you have time to sit down for an hour at the start or end of your day to look for these comments and messages? What if four of them had a bad experience? You know the saying – a great meal gets a few referrals, but a bad meal gets twenty down-shouts.

It used to be that a bad meal only affected the close network of the diner. Not anymore. Now, that bad meal could be (and likely is) tweeted to hundreds before the diner leaves the restaurant. Not only does this mean increased pressure to have great game from your staff so this doesn’t happen – it also means you have to know about it and be able to fix it – to engage immediately. You have to spot it, contact, listen, and react. You have to fix it that day.

Need more on return of investment? There are hundreds of food bloggers now. Anyone with a laptop or a cell phone (currently 95% of the adult US population) is a micro-food-blogger. There are more than fifty home-grown food-bloggers online and active in PortlandOregon today and you can bet the cow that they’re all following each other. What if that food-blogger is at table sixteen and having a great meal? They’re snapping a couple of pictures to put up later that night on a blog that will not only get read by a hundred or more in the next few days – but also by other influential food-bloggers with more stature. And let me share something – those food-bloggers on Twitter announce to the universe when they publish a new post (that might be talking about you).

What’s the return now? When both a bad and a good situation have hundreds of people reading about it today and tomorrow, what price are you willing to pay? Here’s a great article published this month by McKinsey Quarterly on the global benefits of using social media. How companies are benefiting from Web 2.0: McKinsey Global Survey Results

Social Media Best Practices for an Independent Restaurant

Let’s run a scenario by illustrating a restaurant operation (annual sales of $1-3 mil) utilizing social media best practices as defined by leading SM experts (links to best practices follow this article). Remember – social media is all about dialogue and engaging customers. It’s no different than visiting tables and deepening the connections.

Setup

  • Update and establish a consistent brand presence across the networks you choose to participate in (i.e.: Facebook, Twitter, Ning.com, FohBoh.com)
  • Update your webpage with cross links to social networks (make sure the links open on a separate webpage tab and use small SM logos)
  • Bring key staff together to participate (Chef, Sommelier, Bartender, FOH Manager)
  • Determine the minimum frequency on the various networks you will message through and commit to six months

Weekly

  • Plan your messaging for the week to allow time to create compelling content that followers want to share with their friends
  • Listen to the networks and what people are saying about you. Think before responding. Always respond positively.
  • Leading theorists on social media encourage involving your key staff through their personal accounts. Empower them to engage the dialogue from their personal accounts. Give them guidelines and a social media policy (part of your employee manual) so your expectations are clear.

Your Social Network Messages

  • Must be authentic. Today’s savvy customers see through hype and traditional marketing. They want to know who you are, why you are in the restaurant business, what your passions are and about your adventures, concerns and successes. They’re not merely looking for a good place to eat. They want to know what inspires you and your crew. If they like you, they are very willing to offer constructive suggestions, perhaps things you never thought of. How much value is that – your customers telling you what they need? Authenticity = Loyalty.
  • Use Images. A recent Harvard Business Review article stated that messages with compelling images received a 70% click through rate. We humans love eye-candy. Maybe it’s a picture of that outstanding rack of lamb, or your cute bartender (female or male) interacting with a customer – or, that loyal dishwasher that works harder than anyone else (and you introduce him/her to your followers with an intriguing story). Here’s an idea – a one to two minute gonzo journalist video interview (from your iPhone) with the chef on the line during service talking about tonight’s special. Compelling content = Viral distribution.
  • Pace your messaging. Different networks have different frequencies of appropriate distribution. Facebook and Ning.com are a one unique message per post environment. It is okay on Twitter to send the same message multiple times in a day; just don’t over-do it. Here at Chalkboarder.com we’ll send a unique message repeatedly on Twitter about once an hour during our workday. Appropriate frequency = Follower growth.
  • Then listen. This is the key part. Collect the responses from the Facebook-type networks, but reply that day. If a negative comes in, reply positively in private communication first if possible and give them thanks for caring enough to share. Listening = Customer service.
  • Respond. Always be positive in responding and get back to them as soon as possible.
    • Use negative messages as positive critique (more down below on that). Respond quickly to nip issue in bud before it gets re-broadcasted and so they will message again how quickly issue was resolved. If you do this publicly, others will see how authentic you are as an operator.
    • Thank positive messages and respond in a way that compels them to share more about their positive experience. If they are seeking to know you better – share away – it only deepens your relationship with a new core customer center of influence.

Create and Maintain an Active Blog

Only 2% of USA restaurants, maybe less, use blogging as a way to connect with customers. Blogs are a fantastic way to engage – they provide the escape from daily life that so many of our customers deal with. It’s best to post weekly or more, keep articles semi-short and use images.

It’s very easy to set up a blog – there are several free services out there like WordPress and Blogger. I like WordPress over Blogger because it provides an easy dashboard to analyze the metrics of who’s visiting and what they are reading. I also find it much more intuitive and simple to use. One beauty of these services is being able to generate articles in MS Word (as I am right now) and then email it to my blog. It posts with all the formatting and images I’ve put in using Word.

Make sure you tag your blogposts with appropriate tags. For this article I’ll tag with – social media, social networking, restaurant, twitter, facebook, blog, and etc. This allows people internet searching to find your article.

After you’ve posted – share the article on your social networks! Don’t be afraid to promote the blogposts for 24-48 hours once an hour on Twitter.

Summary

Social media for hospitality is replacing traditional marketing, advertising and customer engagement in a fundamental way. Instead of waiting on days and weeks for traditional marketing to take effect – social media offers operations a 24/7 communications cycle.

Instead of having the luxury of days to respond to issues, operators now have a huge opportunity to engage immediately and resolve/satisfy a disgruntled patron.

Planning and executing a successful social media campaign has to be incorporated into your business plan. Operational management has to embrace and lead the effort. Pull your top human assets into the execution. Be prepared for constant dialogue and use positive leadership.

The expense of social media really comes down to human resource management. Operators can design and implement effective programs themselves or they can outsource the tasks to a trusted and authentic agency. Either way, social media is here, the return on investment is significant and it can easily help grow your satisfied customer base.

For more information or dialogue, drop us a line. Chalkboarder.com can recommend a research list for social media best practices, advise operations on developing their programs or provide outsourced services.

Best Practice in Social Media Theorists

August 28, 2009

Chalkboarder.com Offers Roll-Out Special on Social Media Services

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August 28, 2009

Chalkboarder.com Offers Roll-Out Special on Social Media Services

First 25 Subscribers Get Three Months Social Networking Service for $200.*

Here’s the deal ~

We launched Chalkboarder.com this past summer. We are a digital community management service offering client organizations real-time content production and strategic brand management messaging into online communities.

We need clients in Southern California, the San Francisco Bay Area, New England and the Pacific Northwest.

To introduce ourselves and the quality of our services – we’re offering a roll-out deal that we’re very excited about.

We’ll conduct social media campaigning for three months for your organization for $200. Yes, $200 US dollars, flat-fee for the entire quarter.

What you’ll get:

  • Competent and rapid brand messaging into social networks
  • Creative social media campaign development
  • Online “buzz” about your organization and what you do

What Chalkboarder.com will get:

  • The opportunity to create a long-term, sustainable relationship with your organization
  • The opportunity to deeply learn your brand and story
  • The opportunity to “push” your organization into online media
  • And, you’ll help finance our launch

We’d love the opportunity to speak with you about this roll-out deal.

*Three months service of two distinct productions per week over Twitter, Facebook and Ning. Offer expires Tuesday, September 8, 2009.

Jeffrey Kingman

President

Chalkboarder.com

(503) 305-6397

Twitter @JeffreyJKingman

www.chalkboarder.com