At the beginning, as I do with every speaking engagement on social media, I asked the conference some social media assessment questions. Here are the questions and responses:
Q: How many of you (wineries) have a Facebook Fanpage? A: 40% +/-
Q: How many of you are tweeting? A: 25-30% +/-
Q: How many of you are on LinkedIn? A: < 5%
Q: How many of you have a branded YouTube channel? A: <2%
Very intriguing results. In a conversation with Rick Bakas, @RickBakas, (the very first winery social media director – ever) prior to my speaking engagement, we talked about what some of the challenges for wineries are in adopting social media.
One topic that I find especially intriguing is – how can wineries use social media optimization to help restaurants and wine shops sell more wine – and to sell their (the winery’s) wines?
I believe that the answer lies in compelling and diverse messages. I’d be very curious to hear your thoughts on this – how can wineries leverage social media to their benefit? Also, please go over to Rick Bakas’ site and show him some lovin’!
The slides from my presentation at the Wine Law Summit can be found here: Winery SMO.
Jeffrey J Kingman