Archive for June, 2011

June 26, 2011

First Use of Social Media Marketing in 1886 via Telegraph

In some of the latest social media news, Foursquare has partnered up with American Express to offer sweet deals to consumers. The evolution of social media marketing continues unabated and relentless, driven by creativity, emergent technology and consumer demand. But do you know how all this social media marketing started? Try the founder of Sears, Roebuck & Co.

In 1886, Richard Warren Sears (founder of Sears, Roebuck & Co.) was working as an agent-telegrapher at a railroad line in Minnesota. A shipment of 2500 gold pocket watches arrived at the station where he worked. As no one had asked for them and nobody wanted, he decided to buy them all. He then offered the watches to his railroad colleagues, using the telegraph to market… and sold them all at $14, earning $2per clock.

Here is what a sample message might have looked like:

-… . .- ..- – .. ..-. ..- .-.. / –. — .-.. -.. / .–. — -.-. -.- . – .– .- – -.-. …. . … / .—- ….- / . .- -.-. …. / .-. . .–. .-.. -.– / – — / — .-. / .-. .. -.-. …. .- .-. -.. / … . .- .-. …

Here is an audio file of it:

So.. perhaps the very first social media marketing message – 125 years ago? What do you think?

Oh, and here is a very funny Youtube of “Texting in the 1800s”

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June 24, 2011

I Like It Rough And Slow

Written by Jeffrey J Kingman, CEO of Chalkboarder

Yes, you read the title right. I like it rough and slow. I’m a little different that way. Perhaps hardcore might be another descriptive term. Or.. someone might say “he has an appreciation for the unusual”.

You see, I find opportunities where others might discount none to be. I look for the little clues that signal these potentialities. I’m willing to venture through unusual circumstance, that others would shudder at, to perhaps find that rare gem of an opportunity.

Sorry to disappoint you, but I’m not talking about sex. Yes, I was leading you on; intentionally.

Rough Riders

I’ve always been a traveler – a bit of a nomad. I grew up that way and it in large part defines me. I feel trapped, or better, caged and bound, if I am unable to experience new vistas and experiences. I meet interesting folk this way. Sometimes, the people I meet have ability to transform and positively impact not only me, but the opportunities before Chalkboarder.

As I write this, I am up all night, at Boston South Station, waiting for the final leg of a six day journey across the USA. I boarded Amtrak Empire Builder in Oregon five and half days ago. We were almost a full day late into Chicago. Let’s look at the results from enduring lack of showers, lack of beds and lack of sleep this week.

  • Amtrak Regional Operations Director – Pacific Northwest. I bumped into this gentleman at the hotel they provided me for a half day in Chicago, between trains. An excellent representative of great customer service; honestly inquiring to my welfare and comfort. We’ll have coffee sometime later this summer.
  • Amtrak Empire Builder Cafe Car Attendant – Actually, someone I have had twice before using Amtrak between Chicago and the Pacific Northwest. We remembered each other’s names and chitchatted at length. He owns a restaurant in Milwaukee, WI and I gave him pointers on his social media.
  • Harvard Behaviorial Health Professor – my seatmate from Chicago to Boston; one heck of a conversation, culminating in contact info trade and the possibility of reconnecting for coffee on Harvard’s campus.
  • Al Jazerra English Senior Technical Producer, London UK – this young gentleman and I had an outstanding conversation in Chicago, and have already traded tweets. I’m a big news junkie and he was grilling my opinions on the political landscape of the USA. Perhaps the most solid connection of this trip, and my introductory relationship to the Arab World.
  • Brooklyn Latino – this father and daughter made the trip with me across the country. His daughter, same age as my littlest, and I shared quite a few giggles. The father, while not fluent in English, and I got to know each other and have made plans to hang in Brooklyn sometime soon, where he will introduce me to his ethnic neighborhood.
I met others, such as the young gentleman who shared the very early morning hours with me here in South Station, who is from Worcester (pronounced Wooster in these parts) and just transformed a layoff from National Grid into an excellent new opportunity. He checked out Chalkboarder’s website and immediately referred four local Boston/Worcester businesses to me.
This is why I like it rough and slow. I am most definitely in need of a shower (I stink!). I need to do laundry. I’m coffee’d out. My ass hurts from sitting. My right knee is killing me with an arthritic dullness from not walking. I took a nap on the marble floor of South Station just before writing this..
Travel by airline, as the majority of travelers do, simply does not provide you with these opportunities to connect. It simply can’t. Why?
  • Everyone is stressed out.
  • You hurry through the system in lines.
  • Time is rushed. Get here, get there, don’t talk to others – such a isolating experience and yet so ironically, all together.
  • You can’t move about and randomly get into conversations with your other travelers.
So… how do you like it? Fast quickies with strangers? Or taking the time to get to know people?
June 17, 2011

TAXI! One of the Beauties of Social Media

This morning, having breakfast, checking my smart phone, a request through Facebook chat popped up. A friend of mine, in Florida, had left her car and cell phone at another friends and was stuck at home with only a laptop.

“Jeff, can you call me a cab?”

Through Facebook chat on the smartphone, I got the Florida cab phone number and her address, and called her a cab. The dispatcher thought it was hilarious and said it was a first for him. “Hi, I’m calling from Oregon to get a cab…”

June 3, 2011

Contest: One Year Social Media for your Company – #CoffeeFest San Diego Foursquare Checkin

How’d you like to win a year of social media for your business – FREE?

Prize value over $6,000.

We’ve got a little contest that gives you that opportunity – if you are attending Coffee Fest Tradeshow in San Diego June 3 – 5, 2011. For details of what this provides your business, please click here.

To enter, simply be the person who checks in to the most booths on Foursquare during the three days of Coffee Fest this weekend. There’s a couple of other small details, but that’s basically how you can win a year of social media for your business for free.

Every booth at Coffee Fest San Diego has a Foursquare venue check-in. Enter the Show and search on Foursquare for “Coffee Fest San Diego”. You’ll see them all listed:

Interested?

Here’s the Contest Rules:

  1. Must own a small business with less than 100 employees.
  2. Must Tweet each Foursquare check in, with the hashtag #coffeefest.
  3. Must be able to prove via paid receipt that you attended Coffee Fest San Diego on the days you checked in.
So, to all you Foursquare check-in-ers ——-> GOOD LUCK!