Archive for October, 2009

October 28, 2009

Social Web: Mobile Devices Are Changing the Hospitality Industry

After reviewing an article on the mobile device wars – this paragraph jumped out at me:

“Today, Gartner predicted that this year, worldwide smartphone shipments would grow by 29 percent year over year to 180 million units, exceeding laptop unit shipments. From this year, Gartner predicts that end users will spend more on smartphones than they will on notebooks. The analyst firm expects that most PC manufacturers will move into the smartphone market (where Apple already is with iPhone).”  iPhone cannot win the smartphone wars. betanews

There’s a flirtation beginning between hospitality and technology. Some operators have been caught by technology’s wink and are fully responding, driving toward a marriage of the industries. I’m going to state that those operators “get it”.

Other operators have adopted a more cautious “is this for real?” attitude towards technology’s flirtations. These operators think that tech is pretty damn cute, but maybe a bit flighty. Jump in, friends. If you don’t, you might just pass up a hot relationship.

Then there are other operators who don’t even realize they’re being flirted with. I don’t know what to say to them – other than you need to get out more often.

Am I making predictions? You bet! Technology and the social web are fundamentally changing the restaurant and lodging game – faster than you think. I’d love to hear your thoughts on this..

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October 22, 2009

Wine Tastings Through Social Media

In this industry, we all look for unique ways to create events that bring customers in the door. As a former Executive Chef, I’ve hosted a number of Winemaker Dinners over the years, hosted a sanctioned ten-block ice-carving competition on top of “On Golden Pond” in deep-freeze February and other creative ventures in efforts to increase visibility, reputation and volume.

Recently I stumbled across a gentleman down in San Antonio Texas, a Front of the House Manager with years of experience, who recently launched a virtual wine-tasting program. Billed as “Skype Wine Tastings”, I had to call…

Mark Fusco launched 1337 Wine in August this last year. We spoke at length on the phone and through email regarding his program. As we spoke, I wondered if a restaurant could organize informal wine tastings based on Mark’s programs; perhaps serving the wine while playing the video interview with the winemaker over a laptop (and maybe LCD projector?).

M Fusco

Here’s the interview:

Q: When and how did 1337 Wine see the ROI and value of using social media as a platform for “virtual” wine tastings?

MF: The idea originated some time in August as a way to be able to interview and taste wine with a winemaker from anywhere in the world with the least amount of investment for both parties. Especially for those outside of the United States. For the first one I didn’t need to make too much of an investment other than get a piece of software for about $35 that allows me to record the Skype video feed and have it as a side-by-side video.

Skype itself is free and if you are doing a Skype to Skype call, then that call is also free. I did buy a $50 USB headset after the first one to improve the audio since the bluetooth headset I used caused the audio to drop out occasionally on the recorded video. Most computers made in the past couple years should be able to handle a Skype video call good enough for this type of thing so you don’t need to really spend a lot of money on a computer. However, just like with anything involving video, the better your computer the better the result.

For the winemaker, the typical largest cost is sending a free bottle. Just like any review, they incur that cost if they have shipped something for review. But the idea of having something on video where you can see each party’s reaction is something different than just reading it. Also, for me it’s important that it is not edited so that there is no appearance of an off camera conversation in the middle of the review/interview.

As far as any ROI for me, there hasn’t been anything yet. I’ve only done the first one, but have at least 3 more planned. It’s really up to the winemakers at this point to let me know when they are ready. I have the wine from one already so that should be set up very soon. The future of it would allow a lower cost to me, especially for more expensive wines. However, my site is mainly for budget or value wines. And having more of these gets more “eyeballs” to the site of which some will check out the ads.

Q: How long and how complicated of an assessment process was it for 1337 Wine to arrive at a decision to use social media?

MF: This was a no-brainer for me. The day I thought of the name I bought the URL and set up the Twitter name that day within minutes of each other. I knew from the beginning that I would use Twitter as the main promotional vehicle for the site. As I got closer to launching the site, I also made sure to secure the name on as many other sites that were social media or other related sites. For example, the main site to host the videos is viddler.com. However, I do have an account on Facebook, YouTube, Veoh, Yahoo, Blip.tv, iTunes, etc. I’ve been involved with Twitter and other sites for a long time so I already had the knowledge of what was out there.

Q: Is social media paying off for 1337 Wine as a strategy? If so, any success examples?

MF: Twitter is by far the most successful medium for me to promote the site. I currently have over 3300 followers. Of that at least 75% are actual people that decided to follow me for some reason. The rest are either spam I haven’t eliminated or are accounts that I’m not sure if they truly follow me, or are just trying to get me to follow them – more on that later.

Most of my initial followers are people from my personal Twitter account that I’ve had since July of 2007, however I seek out those that are talking about wine by following them in the hopes of them following back. On average 19-20% of those I follow will follow back. For this I use a service called tweetspinner.com, which is the source of that 19-20% number. This service allows me to efficiently find people talking about wine via keywords and follow them. It also allows me to schedule tweets so that I don’t have to worry about tweeting when I’m busy with other things, including sleeping! Since I do have a small international audience, it’s important to send out tweets concerning new episodes when people on the other side of the planet are awake. These are probably the two most successful tools I’ve used.

Q: Did 1337 Wine try any strategy that ultimately proved not to work and was discarded?

MF: Yes. The two that come to mind for me are su.pr and one of the functions of tweetspinner.com. su.pr is what is known as a “URL shortener” that allows you to take very long internet addresses and shorten them to something like http://www.su.pr/jgjsk44 where that last part is a special name for that long address. You then post that URL on Twitter, Facebook, or any other place on the ‘Net to drive traffic to your site. The advantage of any shortener is being able to post these web addresses on something like Twitter where you are restricted to 140 characters.

su.pr is a service of stumbleupon.com. The service itself is very cool. You hit a “Stumble” button that will randomly send you to a website. You give it some criteria to hone in on websites in a particular category. Their URL shortener is supposed to help your website be part of their stumbles. While I had a couple successes driving people to the website, they were very few. I also felt that I wasn’t gaining anything as far as Google’s page ranking since they weren’t the actual web addresses. Part of what Google does is look for incoming links to your site to determine how popular it is. It is speculated that Google considers any tweet with a URL a link to a site. The jury is still out for me on that. What I do now is instead of posting a link to a specific review, I use the main web address in a tweet which takes you to the reviews page.

For Tweetspinner, they have an autofollow service where you follow other people’s followers or people they follow. In theory this is a good way to find people who would be interested in you. However, it really increases your spam followers. Even though you can instruct Tweetspinner to not follow Twitter users with certain keywords in their profile or tweets, you really have to manage it. And if you use accounts that have hundreds of thousands of followers, you will encounter a lot of spam. I try to cull my followers every few days to eliminate those that obviously are spam or have no interest in my tweets and are just autofollowing anyone that follows them. So instead of doing the following of others followers, I use their twitter account names as a keyword. So if they mention @garyvee, for example, in a tweet, it is a good assumption they are a real person that is not only follows him and likes wine, but would also follow someone like me.

Q: What are the networks being used and why?

MF: Here is the list of the main services/networks I use:

Twitter – I think I’ve already covered this 😉

Facebook – another way to reach out to people. Typically a different group that “don’t get” what Twitter is or don’t like it. It also allows you to really give someone you add as a friend a way to see if they want to approve your request. For Facebook, I “add as friend” anyone Facebook suggests unless they have no profile picture, a business, or a fan page. The exceptions to the last two are wineries, wine professionals, etc.

Viddler – the site on which I host my videos. Right now I have a free account. They have the most generous settings for free. Once I get to a point where my views get to be very large, then they will ask me to pay for it. They are a bit expensive, but I feel they have some of the best features and community. They also have a way to distribute your video as a podcast on iTunes, but you have to be at least a Partner which means you need a lot of views per month. They have a very customizable video player that you can embed on your website. They allow you to include a logo in the bottom right-hand corner.

YouTube – The 800lb gorilla in the room for video. If you don’t have an account there, you are being silly to put it nicely. They have loosened their file size restrictions, however, they still have a 10 minute limit (technically its 10:59). So I can’t use them to host every episode or SommelierSchool lesson as some episodes are over 11 minutes (I try to keep them around 7 since I only do one wine). Every “lesson” of SommelierSchool is at least 20 minutes long and typically 30-40 minutes so I don’t even bother with them on YouTube. Also, those lessons are intended to be only viewed on the website.

Tubemogul – I just recently found this via one of my long-time Viddler/Twitter friends. I could also include this in the success section for providing efficiency. It allows you to upload a video to them, then you can distribute it to over 20 video services. You need accounts on each of those services first, but now I don’t have to separately upload to each of them killing my bandwidth. Their Basic service is free and allows 100 distributions per month. After that you have to pay. I have the Basic service right now.

Blip.tv – Another must for video. Similar to Tubemogul in that it also aggregates your content, but it doesn’t require you to have an account on all of them. I use this to host my iTunes podcasts since it is free. I also use this one to send my videos to YouTube mainly because I went over my distribution limit with Tubemogul last month. I disabled my YouTube distribution via Tubemogul to ensure I stay under 100. All I have to do is go to Blip.tv (which got the file from Tubemogul) and click a button to send the file to YouTube. Since I go to blip.tv for every episode to look at stats, it’s no big deal to use them to send the video to YouTube.

iTunes – A great way to also get video (and audio) content in the form of a podcast out to people.

Tweetspinner – a great way to stay efficient with Twitter.

Ads – I use Google Adsense, Commission Junction, Linkshare, and Amazon for revenue. This has been the biggest disappointment so far and could also be put in the failures section. The idea is sound but everything except Google requires the person to click the ad (or item in the Amazon marketplace pages) and then buy the item. Unfortunately my visitors are not really doing this. Some are clicking the Google ads as they don’t have to buy anything, but I get credit albeit very little. What I need to pursue are actual ads from vendors that will pay me to put an ad on their site. I just need to pursue this with more effort. Another where you get what you put in type of thing. Right now ad revenue is not a main focus. Building viewers is the current focus since this is not my source of income.

Squarespace – This is the host for the webpage. While most people have heard of WordPress, not many have heard of Squarespace. What I like about Squarespace is that they have a fairly easy webpage design interface. It will let you customize their templates in just about any way you want. You can also upload your own webpage code if you are so inclined. It’s a bit more expensive, but the convenience outweighs the cost for me. 1337Wine.com costs me $12.60 per month in hosting fees. That is after a 10% lifetime discount I got from a coupon code from a technology podcast I listen to. They have more expensive plans that give to more and more flexibility, customization, bandwidth, etc., but I don’t need those.

Q: What recommendations would you give an independent or small unit operator in using social media to increase business?

MF: The two most important tools to help with this are Twitter and Facebook. In that order in my opinion. Also notice I haven’t mentioned MySpace yet. For what I do, I don’t feel MySpace is a good promotional vehicle. I think it’s an ugly site and poorly designed for my purposes, and in general. For Twitter, you need to do more than just create an account and post your specials. You need to engage with your followers. Reply to them, get involved with conversations with them, ask questions, etc. You only get out what you put in with Twitter.

Facebook is very similar. However, the advantage with Facebook is you can make it kind of like a webpage for you. You can fill it with a lot of information about your business. However, you still really need to engage with your “friends/fans” to be successful. Both of these can drive business to you for almost no cost. However, they aren’t a “set it and forget it” type of thing. You can utilize Tweetspinner to auto-tweet some things and have Facebook automatically post all of your tweets. But you can’t just put everything on autopilot.

Outside of those two if you want to do video, don’t host it on your website. Use something like Viddler or YouTube to actually upload the video file to, while using their video player on your website. You could end up with a hefty bandwidth bill at the end of the month if that video gets popular. Also, host Twitter events. Advertise twitter-only specials. Something like “mention this tweet to get 10% off.” A variation to this is using a text messaging service to do the same thing. I subscribe to a couple local places that send out specials via text. I don’t really know how that is done, but I imagine that if it’s not free, it’s at least inexpensive.

If you are interested in following 1337 Wine, you can find him here:

Twitter: http://twitter.com/1337Wine

Facebook: http://www.facebook.com/1337WineTV

Web: http://www.1337wine.com/

October 22, 2009

Social Grub becomes client and B2B partner

Chalkboarder.com is pleased to announce the addition of Social Grub in a unique mutual relationship encompassing representation, social media and sales.

We’ll be talking about the services Social Grub provides often from now on.

October 20, 2009

chalkARTblast 003

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chalkARTblast 003

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Welcome to Chalkboarder.com’s chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week
  • Video Pick of the Week

And other goodies we liked from last week J

ADVERTISEMENT

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Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

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Chalkboarder.com Client News This Week

NEW CLIENT! Social Grub

Social Grub allows restaurants and retailers to create coupons, instant offers, discounts, and other promotions once and then automatically distribute them through their own branded Facebook and MySpace applications, as well as on Twitter and other micro-blogging sites and through widgets.

We’re just getting started with the folks at Social Grub and will be developing a comprehensive strategy to introduce them and their products. This relationship is unique in that their services depend on their clients using social media – so we’ve become the referral Social Grub provides to potential and existing clients.

1337 Wine & 1337 Wine TV

Following a conversation with Marc Fusco, Owner of 1337 Wine, we’re sharing his Skype Wine Tasting Series over social networks. An amazing idea bringing Vintners to a tasting through Skype from around the world.

UPDATE: We’ve negotiated a virtual winery in Second Life to host the first ever virtual/real-world wine tasting. Well announce the Winery, date/time and sl-url in Second Life when we know. Stay tuned for roll-out of social media campaign for this client, starting next week.

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are developing an extended eight month social media campaign.

Update: We’ll be meeting with Terri Hitchcock, Rewarding Feedback CEO, in New Hampshire the first week on November. This week we’re setting up some F2F (face-to-face) with potential clients and Terri at that time. We spent this past weekend developing their profiles on Twitter and Facebook: come check them out!

Twitter = @rewardfeedback Facebook Page

Jenee Halstead

Update: Jenee’s Holiday mailer is almost done and ready for printing. Still searching for an artist for the EP cover. We’re updating her fan contact info this week.

Tapwater Music

Update: We’ll be meeting this week with Tapwater on strategies for winter. By the way – they’re playing the last concert of the year this Saturday night – a donated concert.

Saturday, October 24th – TapWater DONATES CONCERT @ The Abundant Harvest Celebration benefiting the ACS 2010 Plant Project! Location: The Eastburn @ 1800 E Burnside (Portland, OR) Music from 5:00 til close with opening band The Cow Paddy Stompers and TapWater on the mainstage at 9:00! Beer provided by Roots Brewing Company…support the 2010 Plant Project by purchasing the showcase Roots brew on tap – ’Pints for Plants’!

Savant Culinaire

While Savant Culinaire is a sister company to Chalkboarder.com – or, more of a pet travel project of ours – we think its appropriate to share what Chalkboarder.com is doing on their behalf.

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Update: Savant Culinaire is exploring the idea of partner relationships with wine/food oriented social media tycoons.

Chocorua Group

Chocorua Group (a sister company of Chalkboarder.com) offers strategic brand and concept development for organizations. They are excited to announce that Rewarding Feedback has retained their services for the next eight months.

Chocorua Group will be assisting Rewarding Feedback with market presence in the USA hospitality and other industries. Stay tuned through Chalkboarder.com for more announcements – such as taking Rewarding Feedback to the following trade shows:

  • New England Food Show, Boston
  • Las Vegas International Restaurant, Nightclub & Bar Show
  • National Restaurant Show, Chicago

Update: We’re adding Social Grub to our clients.

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Social Web Clippings ~ Our Favorites From The Last Week

NYTimes: Shaken and Stirred: For Liquor Campaigns, the Web’s the Thing

Mashable: Twitter Bug Exposes Private Tweets

FOHBOH: Questions about Twitter’s “New” Rules and their Potential Impact on Restaurants and Small Biz

Mashable: Plastic Logic’s eReader Aims to Tempt Business Professionals

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Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities. Opportunities for this position exist geographically in:
  • Boston
  • Washington, DC
  • Dallas
  • Chicago
  • Denver
  • Seattle
  • San Francisco, and
  • Los Angeles

We are in second round interviews with very talented applicants for NYC and Atlanta.

  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Veritable Quandary. We’ve pitched a proposal to one of PortlandOregon’s most venerable restaurants to execute their social media. PENDING
  • Paddy’s Bar & Grill. We’ve initiated contact with another of PortlandOregon’s restaurant and bar institutions. PENDING
  • Le Cordon Bleu. We’ve begun a dialogue with the Chief Marketing Officer for this national group of culinary schools to interview them for an article on how culinary schools use social media. PENDING
  • Coffee Fest. We were invited to present a seminar at Coffee Fest NYC/NJ in March and when asked if we could propose social media services, were invited too. UPDATE: Tweaking details of dialogue. CONTINUING
  • Social Grub. Still in dialogue with Social Grub on many levels. If we land them, you’ll be first to know! CLIENT SECURED
  • Montana Stock Growers Association. Ranchers move a bit more patiently than the rest of us – we know they’re busy getting ready for winter. We’re patient with these folks – they’re ranching families that live pretty rurally. PENDING
  • Denominational Capital Campaign Consultancy. Dialogue continues with this quiet, yet effective consulting group, that approached us for assistance in guiding churches on social media applications. PENDING
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands, Jagermeister. PENDING

Publishing, Speaking, Seminars & Conferences

Jeffrey was invited to present a seminar on social media at the Hawthorne Hotel in Salem, Massachusetts on Dec 29th.

Jeffrey J Kingman, CEO, was invited to present a seminar on social media/web at Coffee Fest in NY/NJ, March 4, 2010.

Jeffrey and Dr. Ola Ayeni of M-Dialog are co-producing a video webinar on social web applications to the hospitality industry, scheduled for Nov. 16. This panel dialogue will also include Paul Barron, Publisher of Fast Casual Magazine. Dr. Ayeni, through a personal relationship, is asking the Chief Marketing Officer of Facebook to moderate. Stay Tuned for further details!

Jeffrey and Bill Bridgmon (VP of Sales, Chalkboarder.com) are attending the International Hotel/Motel/Restaurant Show in NYC November 7-9 for networking and potential clients.

Jeffrey will be attending (with a media pass) People Reports Best Practices Conference in Dallas, November 10-12. This conference brings together hundreds of CEOs and HR Directors from the major multi-unit restaurant chains in the USA. Networking opportunities abound.

Jeffrey will be exhibiting Chalkboarder.com at the annual New England conference of Professional Association of International Innkeepers, November 16-18 in Nashua, NH.

Jeffrey is posting his second article on FohBoh this Thursday as one of their ten featured front-page contributors. All content posted on FohBoh is also cross-posted on our blog – and Jeffrey is a fairly active writer!

Jeffrey was asked by the magazine Today’s Restaurant to contribute an article for their special May issue devoted entirely to emergent technology.

Stay tuned for information and a link to a webinar on social media that Jeffrey participated in last week.

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Noted Video Blog

Fatburger Makes Social Media Splash at Blog World Expo

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chalkARTblast is produced by Chalkboarder.com

Currently published Mondays, except on federal holidays.

Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info@chalkboarder.com

October 13, 2009

chalkARTblast 002

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Welcome to Chalkboarder.com’s chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week
  • Video Pick of the Week

And other goodies we liked from last week J

ADVERTISEMENT

image0031

image0041

Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

image0051

Chalkboarder.com Client News This Week

1337 Wine & 1337 Wine TV

Following a conversation with Marc Fusco, Owner of 1337 Wine, we’re sharing his Skype Wine Tasting Series over social networks. An amazing idea bringing Vintners to a tasting through Skype from around the world.

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are developing an extended eight month social media campaign.

Update: Developing two month strategies for introducing Rewarding Feedback to multi-unit and independent restaurant organizations, with specific targets in New England and the Pacific NW.

Jenee Halstead

Update: Jenee is “back in the saddle again”. We’re searching for an artist to design cover art for her newest release, an EP; almost ready for release. With Chalkboarder.com, Jenee is crafting a holiday card campaign and the social web distribution of her new EP. Other activity includes Chalkboarder.com updating and consolidating her social network operations and strategies.

Tapwater Music

It seems to be the time of year when music groups go into partial seclusion – Tapwater is taking some time off from the road, while their frontman spends a month or so in Africa. We’re really looking forward to his return and sharing new sounds he’s discovered. For Tapwater, Chalkboarder.com is busy building a new website and blog, in addition to developing a comprehensive year long social web strategy.

Update: Chalkboarder.com is working on Tapwater’s new website design and new blog.

Savant Culinaire

While Savant Culinaire is a sister company to Chalkboarder.com – or, more of a pet travel project of ours – we think its appropriate to share what Chalkboarder.com is doing on their behalf.

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Update: Savant Culinaire is exploring the idea of partner relationships with wine/food oriented social media tycoons.

Chocorua Group

Chocorua Group (a sister company of Chalkboarder.com) offers strategic brand and concept development for organizations. They are excited to announce that Rewarding Feedback has retained their services for the next eight months.

Chocorua Group will be assisting Rewarding Feedback with market presence in the USA hospitality and other industries. Stay tuned through Chalkboarder.com for more announcements – such as taking Rewarding Feedback to the following trade shows:

  • New England Food Show, Boston
  • Las Vegas International Restaurant, Nightclub & Bar Show
  • National Restaurant Show, Chicago

Update: Chalkboarder.com is now conducting social media awareness of Chocorua Group via social media and networking.

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Social Web Clippings ~ Our Favorites From The Last Week

Mashable How To: Use Social Media in Your PR Pitch Plan

Seattle Post Intelligencer Starbucks, Microsoft Mighty in Social-Media Marketing

Mashable Young Social Mediaphiles: 36% Tweet and Check Facebook After Sex

Justin R Levy Determining Social Media ROI

Brand Savant What’s Wrong With Social Media Marketing Strategy

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Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities. Opportunities for this position exist geographically in:
  • Boston
  • Washington, DC
  • Dallas
  • Chicago
  • Denver
  • Seattle
  • San Francisco, and
  • Los Angeles

We are in second round interviews with very talented applicants for NYC and Atlanta.

  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Veritable Quandary. We’ve pitched a proposal to one of PortlandOregon’s most venerable restaurants to execute their social media.
  • Paddy’s Bar & Grill. We’ve initiated contact with another of PortlandOregon’s restaurant and bar insitutions.
  • Le Cordon Bleu. We’ve begun a dialogue with the Chief Marketing Officer for this national group of culinary schools to interview them for an article on how culinary schools use social media.
  • Coffee Fest. We were invited to present a seminar at Coffee Fest NYC/NJ in March and when asked if we could propose social media services, were invited too. We issued a comprehensive social media proposal to them today.
  • Social Grub. Still in dialogue with Social Grub on many levels. If we land them, you’ll be first to know!
  • Montana Stock Growers Association. Ranchers move a bit more patiently than the rest of us – we know they’re busy getting ready for winter. We’re patient with these folks – they’re ranching families that live pretty rurally. We did hear last Thursday that it had dropped over two feet of snow just north of YellowstoneNational Park.
  • Denominational Capital Campaign Consultancy. Dialogue continues with this quiet, yet effective consulting group, that approached us for assistance in guiding churches on social media applications.
  • Subcontracting to traditional PR/Marketing Agencies. Negotiations are waiting on response to proposals from firms in NYC and Virginia.
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands, Jagermeister. Stay tuned on this.

Publishing, Speaking, Seminars & Conferences

Jeffrey J Kingman, CEO, was invited to present a seminar on social media/web at Coffee Fest in NY/NJ, March 4, 2010.

Jeffrey and Dr. Ola Ayeni of M-Dialog are co-producing a video webinar on social web applications to the hospitality industry, scheduled for Nov. 16. This panel dialogue will also include Paul Barron, Publisher of Fast Casual Magazine. Dr. Ayeni, through a personal relationship, is asking the Chief Marketing Officer of Facebook to moderate. Stay Tuned for further details!

Jeffrey and Bill Bridgmon (VP of Sales, Chalkboarder.com) are attending the International Hotel/Motel/Restaurant Show in NYC November 7-9 for networking and potential clients.

Jeffrey will be attending (with a media pass) People Reports Best Practices Conference in Dallas, November 10-12. This conference brings together hundreds of CEOs and HR Directors from the major multi-unit restaurant chains in the USA. Networking opportunities abound.

Jeffrey will be exhibiting Chalkboarder.com at the annual New England conference of Professional Association of International Innkeepers, November 16-18 in Nashua, NH.

Jeffrey posted his first article on FohBoh last Thursday as one of their ten featured front-page contributors. Here’s the link to Emergent Social Technology Is Changing Hospitality Right Now: Supply Line. All content posted on FohBoh is also cross-posted on our blog – and Jeffrey is a fairly active writer!

Jeffrey was asked by the magazine Today’s Restaurant to contribute an article for their special May issue devoted entirely to emergent technology.

Stay tuned for information and a link to a webinar on social media that Jeffrey participated in last week.

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Noted Blogs

Nation’s Restaurant News TV Show Bachelorette Looking for a Few Good Restaurant Men

Special Video Blog by Volkswagen

Musical StairsRolighetsteorin.se – The fun theory

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Video Of The Week

(for fun)

The Luckiest People In The World

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chalkARTblast is produced by Chalkboarder.com

Currently published Mondays, except on federal holidays.

Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info

October 8, 2009

50 Ways Marketers Can use Social Media to Improve Their Marketing

50 Ways Marketers Can use Social Media to Improve Their Marketing

Chris Brogan is a great social media theorist and this article has value to any organization.

Posted using ShareThis

October 7, 2009

Emergent Social Technology Is Changing Hospitality Right Now: Supply Line

Tuesday’s front page FohBohist Amanda Hite shared an outstanding video produced by The Economist – titled “Did You Know 4.0 – The Media Landscape”

The video visually and effectively describes the cresting radicalization of mobile and social web technologies that are already changing the Hospitality Landscape. Are you prepared for this tsunami to affect your operations?

How will emergent mobile and web technology change the hospitality industry over the next couple of years? Over the past few weeks I’ve been sharing communications with Nadia Aly of Microsoft, Michael Atkinson (FohBoh CEO), Paul Barron (Fast Casual) and others who are thinking about this topic.

Much of the dialogue here on FohBoh has centered on how operators should prepare for and take advantage of social media and social networking. There’s been less dialogue on how emergent technologies and applications can improve the efficiency, productiveness and financial return for suppliers and distributors. How can the supply/distribution chain quickly assess and implement new web and media applications to provide greater service to operators?

Let’s look at the various sides of emergent technology and web applications in this light.

Supplier/Distributer Social Networks

What are the advantages to a supplier or distributor in embracing social networks like Facebook or Twitter?

• Increased face-time with operators at their convenience.
• Mini-sales campaigns through social networks.
• Paper-less marketing.
• Introduction of new products through social networks and online redemptions.
• Directly engaging suppliers/food manufacturers through the distributor.

I’ll give you an example, based on years as an Executive Chef. My life as a Chef is busy; this you know. I usually do not have a lot of time to meet personally with the Sales Rep. Often; the Sales Rep drops a sell-sheet, which I might just throw in the trash due to my workload.

It’s likely that I am logging into Facebook at the beginning or end of a day. In the future, my full-line distributor has posted a food manufacturer profile; perhaps with a short video showing me the best product they have to offer and explaining it. Maybe that is a new potato product from McCain or a new green To-Go container from someone else. That message might also offer me a deal if I click on a digital coupon to take advantage. The message is there at my convenience and puts me directly into engagement with the manufacturer.

• Delivery Logistics/Announcements
• Short Orders on Trucks
• Last Minute Deals

Again, let’s go to the future for the Chef. Wouldn’t it be great if the transportation director at the distributor could send a Twitter message to me letting me know the truck is an hour or more late (or – broken down a few hours away)?

I’d be thrilled as the Chef to get advance notice early in the day on my Twitter account that the truck doesn’t have the dried mushrooms I ordered; well, not thrilled, but at least the distributor is giving me and my Sales Rep a heads up so we can figure out a solution as soon as possible.

You know, that Twitter message you sent me 4 pm on Ordering Day, about the buy three cases get one free – I might just take you up on that, especially if I could Tweet you back and say put it on my order. Last minute sale, anyone?

I’m sure there are others here who can think of the social network benefits suppliers and distributors could bring to operators.

QR – Microsoft TAG ~ The Next Evolution of Bar Codes

QR / TAG is the next generation of bar-coding. FOHBOH has an example of the FOHBOH TAG on the front page.

Michael Atkinson posted a great article on Microsoft TAG and QR late Tuesday night – pointed at operators. Let’s look at how manufacturers, suppliers and distributors could take advantage of this intriguing application.

What if the Chef could pass his camera phone over a TAG printed on the delivery invoice, get a secure link to all the invoice data, download that data in comma-separated format and import it right into his inventory management software?

Here’s the benefit to the operator. First, transparency and accountability in the inventory process. There’s no room to manipulate the inventory to skew the cost percentages at the end of the month. The only real variable becomes waste. The distributor is the data entry into the inventory, not the Receiving Agent or Chef.

Second, the ending inventory becomes a different process. If the purchases are being put into the inventory equation on delivery and the sales of inventory are being redacted on the sale – at the end of the period a report of what you should have on hand is generated. With that, inventory becomes a process of marking discrepancies (“hmmm, now where did that go?”).

Third, real-time financial data. Instead of the Chef or Receiving Agent physically updating the purchase cost of items, it’s done automatically, creating a financial document, the inventory that is transparent and last cost purchased. How many inventories have you seen where the prices were at least a few months old? With the volatility of markets, how does that reflect an accurate snapshot or report of your financial position?

What about putting a TAG on a head of beef at birth? Some of my ranching friends are not going to be real keen on this idea of trace-back ability. That TAG gets updated with every inoculation or inspection the animal receives. It gets updated when the animal is moved from ranch to feedlot and then updated again when run through the slaughterhouse. The information on the TAG is then shot-gunned to every portion cut with new TAGS. What does this mean in today’s guest-driven market?

• Product Recall – Instant TAG scan of the steaks in the Chef’s cooler with the mobile phone. Chef knows immediately.
• Empower Restaurant Sales – The restaurant can scan the tags on cryovaced portion cuts and inform their customers that the steaks this week are from Bar-O Ranch in Wyoming, grass-fed on prairie grass and fattened in Nebraska. They could even tell their customers when the animal was born. How powerful is that message from the restaurateur to the customer?

Again, the opportunities to use this new technology are endless. A winery could TAG their bottles with tons of specific information. The wait staff could – heck, even the customer could – scan the TAG on the bottle and know the details of terroir, date of harvest and time in cask.

What if the food manufacturer put a redemption TAG on the case delivered to the operator that they could scan with their phone and email in? What if the distributor put a TAG on the invoice informing the operator of special announcements? What if industry suppliers put TAGs on their magazine advertising containing deals or further information – does this mean the end of product request cards that you have to mail in? What if the manufacturer distributed through Twitter or Facebook to distributors a message with an embedded TAG communicating something compelling with a call-to-action? What if a Sales Rep showed a TAG on his phone that the Chef scanned with his, again sharing a message from either the manufacturer or the distributor?

Here is the TAG I use for Chalkboarder.com.

Chalkboarder.com Services MS Tag

Chalkboarder.com Services MS Tag

Nadia Aly from Microsoft shared with me several other sources for learning about TAGs:

Conclusion

The Social Web, new applications and social networks are creating vast opportunities for unique developments in our industry, not just for operators, but also for manufacturers, suppliers and distributors. The industry engagement across the board is about to explode. All stakeholders in our industry have the opportunity to be incredibly more dynamic, efficient and communicative. How is your organization preparing or strategizing to capitalize on this tsunami?

As always, blog posts here on FohBoh are invitations for engagement and dialogue. We’d love to know what you think about this… got ideas?

October 5, 2009

chalkARTblast 001 : Chalkboarder.com’s New Weekly Bulletin

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chalkARTblast 001

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Welcome to Chalkboarder.com’s first issue of chalkARTblast! Inside you’ll find ~

  • Our Client’s News
  • Social Web News Clippings
  • Chalkboarder.com News
  • Video Pick of the Week
  • Job Openings at Chalkboarder.com
  • Favorite Blog Posts Last Week

And other goodies we liked from last week J

ADVERTISEMENT

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Customer experience, satisfaction and loyalty are

built from the table up.

Your food, service, management and corporate identity meet the customer in the restaurant. So why wait until customers leave to measure their experience? Through Rewarding Feedback your customers can articulate specific experiences that are important to them. Rewarding Feedback allows your managers to “hear” what customers are saying while they are still seated and at the height of their dining experience.

Rewarding Feedback

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Chalkboarder.com Client News This Week

Rewarding Feedback Inc,

Headquartered in Toronto CAN with a US Sales office in Las Vegas, Rewarding Feedback retained Chocorua Group and Chalkboarder.com to collaboratively strategize and execute market penetration into the USA.

As part of that process, they and Chalkboarder.com are creating an extended eight month social media campaign.

Jenee Halstead

Jenee is in partial retreat for now – working on music and other lifestyle developments. Her newest release, an EP, is almost ready for release. With Chalkboarder.com, Jenee is crafting a holiday campaign and the social web distribution of her new EP.

Tapwater Music

It seems to be the time of year when music groups go into partial seclusion – Tapwater is taking some time off from the road, while their frontman spends a month or so in Africa. We’re really looking forward to his return and sharing new sounds he’s discovered. For Tapwater, Chalkboarder.com is busy building a new website and blog, in addition to developing a comprehensive year long social web strategy.

Savant Culinaire

While Savant Culinaire is a sister company to Chalkboarder.com – or, more of a pet travel project of ours – we think its appropriate to share what Chalkboarder.com is doing on their behalf.

Savant Culinaire is offering a sweet package gastronomic tour of Chile in late March of 2010. Chalkboarder.com is executing the social web networking and promotion of this amazing itinerary.

Chocorua Group

Chocorua Group offers strategic brand and concept development for organizations. They are excited to announce that Rewarding Feedback has retained their services for the next eight months.

Chocorua Group will be assisting Rewarding Feedback with market presence in the USA hospitality and other industries. Stay tuned through Chalkboarder.com for more announcements – such as taking Rewarding Feedback to the following trade shows:

  • New England Food Show, Boston
  • Las Vegas International Restaurant, Nightclub & Bar Show
  • National Restaurant Show, Chicago

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Social Web Clippings ~ Our Favorites From The Last Week

Social Media Today ~ A great article on Best Buy’s recent Facebook snafu. Did they handle it appropriately?

Mashable ~ Mashable reports that Internet Ad Spending in the UK has now topped Television spending.

Mashable ~ We love Mashable’s reporting on the social web. This article lists the 10 Most Romantic Social Media Finds.

Christian Science Monitor ~ CSM is reporting on how Facebook and Twitter are helping the flood victims in the Philippines flee rising waters.

Mashable ~ Five Ways to Make Your Business Transparent. Good reads, good reads.

Social Media Explorer ~ Social Media for a Small Business Restaurant

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Chalkboarder.com News

Employment Announcements

  • Group Creative Director. Searching for a PortlandOR based Creative Director experienced in edgy public relations/marketing campaigns, communications, social web. Must be street and business savvy and “get” cutting edge social media.
  • Chief Technology Officer. Searching for a CTO well and deeply versed in Web 2.0 and 3.0 developments. Must have deep experience in web and mobile applications.
  • Regional Sales Directors. Chalkboarder.com is searching for uniquely qualified persons with established networks, especially in the hospitality industry. Commission based with benchmark milestone ownership opportunities.
  • Social Web Strategists. Searching for talented and creative account managers. Based in PortlandOR. Must be fluent and established in the social web. High personal follower counts are a plus.
  • Human Resource Director. Searching for a talented and savvy HR Director to be based in PortlandOR.
  • Chalk Artist. We’re looking for one unique artist, experienced in the traditional medium of chalk art. Half-time to start. This position is Oregon based and will produce a video-taped chalk art rendering of a Chalkboarder.com’s client message for each chalkARTblast. Videos will be permanently maintained on You Tube and distributed virally. Great opportunity to get your skills noticed.

Negotiations This Week

  • Social Grub. We’re in dialogue with Social Grub on many levels. If we land them, you’ll be first to know!
  • Montana Stock Growers Association. Dialogue should resume again this week. We’re patient with these folks – they’re ranching families that live pretty rurally. We did hear this morning that it had snowed deeply in parts of Montana, so we guess they are pretty busy getting their stock into appropriate quarters.
  • Denominational Capital Campaign Consultancy. This quiet, yet effective consulting group, has approached us for assistance in guiding churches on social media applications. Very intriguing ideas.
  • Subcontracting to traditional PR/Marketing Agencies. We’re exploring two negotiations this week, one with a firm in NYC and the other with a firm in VA. Both are very talented PR/Marketing firms. The VA firm is led by the former Marketing Director of AOL and Mapquest.
  • We’re launching a global social media campaign pitch to one of the world’s most distinctive alcohol brands. We think we’ve got a great idea – and since we’re only one connection removed from the top – an outstanding chance.

Publishing

Jeffrey Kingman, CEO of Chalkboarder.com posts his first article on FohBoh Thursday as one of their ten featured front-page contributors. In it, he’ll explore what the social web could mean for suppliers and distributors in the hospitality industry and how that might increase operator sales volumes.

Additionally, Jeffrey was asked by the magazine Today’s Restaurant to contribute an article for their special May issue devoted entirely to emergent technology.

Stay tuned for information and a link to a webinar on social media that Jeffrey participated in last week.

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Noted Blogs

Paul Barron’s Social Coco ~ Idea Creation for your Restaurant

Progressive Dairyman ~ Seriously, It’s Time to Tweet

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Video Of The Week


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chalkARTblast is produced by Chalkboarder.com

Currently published Mondays. Future publishing will be daily.

Copyright Ó2009 Chalkboarder.com LLC

(503) 305-6397

info@chalkboarder.com

October 4, 2009

Website Music = FAIL

A bit of caution to operators and their websites. Do you have your website automatically playing some catchy song you think will attract potential diners to your restaurant?

You might never get them in the door and probably are scaring them off your website.

Much of our society work 9-5 in offices. We all know they’re taking mini-breaks through the day, browsing for a great restaurant – which might be you.

What do you think they’re going to do when they reach you through Yelp or Urban Spoon – and music starts playing? Yep – hit that backspace key as fast as they can! Can’t let the boss hear that I’m surfing the web!

Be smart on your websites. Many website designers exist to create flashy and admittedly very intriguing designs – and its okay for them to be proud of their creativity. But put yourself in the shoes (or office chair) of your existing or potential customer. Your site should load quick, be simple and clear (with a direct call to action), have links to your social networks (Facebook, Twitter, etc) and …… no music.

A random Wednesday evening survey by Seattle’s top food blogger on Twitter had this result to the question of “music on restaurant websites: y/n?”. Within five minutes over 50 responses with all of them “no”.

<a href=”http://www.chalkboarder.com”>Chalkboarder.com</a&gt; provides digital community management and social media strategies/solutions to organizations of all types.

October 3, 2009

Selected Restaurant Twitter Addresses Around USA

We’ve been collecting Twitter addresses of restaurants in fourteen major markets around the USA. Here’s some of them. Enjoy!

Restaurant Name Website Address Twitter Addy

Portland Oregon

Gilt Club www.giltclub.com @giltclub

Acadiawww.creolapdx.com @AcadiaPDX

Bamboo Sushi www.bamboosushipdx.com @bamboosushi

Café Nell www.cafenell.com @cafenell

New York City New York

81 www.81nyc.com @81nyc

Abigael’s on Broadway www.abigaels.com @Jeff_Abigaels

AYZA Wine & Choc Bar www.ayzanyc.com @AyzaWineBarNYC

Brooklyn Fish Camp www.brooklynfishcamp.com @bfishcamp

Haru www.harusushi.com @HaruSushi

Ed’s Lobster Bar www.lobsterbarnyc.com @edslobsterbar

Olana www.olananyc.com @ademeglio_olana

Rosa Mexicano www.rosamexicano.com @RosaMexicano

Dallas Texas

Charlie Palmer’s at the Joule www.charliepalmer.com @CPGrestaurant

Reata www.reata.net @reatarestaurant

Rise No. 1 www.risesouffle.com @risesouffle

Victory Tavern www.victorytavern.com @VictoryTavern

Brio Tuscan Grille www.brioitalian.com @BrioItalian

Maggiano’s Little Italy www.maggianos.com @Maggianos

The Place at Perry’s www.theplaceatperrys.com @PlaceatPerrys

Philadelphia Pennsylvania

Supper www.supperphilly.com @Supperphilly

Atlanta Georgia

Agave www.agaverestaurant.com @AgaveRestaurant

P.F. Chang’s China Bistro www.pfchangs.com @PFChangs

Two Urban Licks www.twourbanlicks.com @ReynoldsAtl

Goldfish www.heretoserverestaurants.com @DavidAbes

Six Feet Under www.sixfeetunderatlanta.com @sixfeetunderatl

Las Vegas Nevada

Pip’s Cucina & Wine Bar www.aliantecasinohotel.com/dining @stationcasinos

California Pizza Kitchen www.cpk.com @calpizzakitchen

Ping Pang Pong www.goldcoastcasino.com @goldcoastcasino

Burger Bar www.mandalaybay.com @mandalaybay_LV

Prime Rib Loft www.orleanscasino.com @orleanscasino

Panera Bread www.panerabread.com @panerabread

Taqueria Canonita www.venetian.com @venetianvegas

Miami Florida

Mellow Mushroom www.mellowmushroom.com @MellowMushroom

Thai Spice www.thaispicefla.com @ThaiSpiceFLA

Tryst www.trystdelray.com @TrystDelray

Sublime www.sublimeveg.com @SublimeVeg

The Capital Grill www.capitalgrille.com @TheWineExpert

Tamarind www.tamarindthai.us @TamarindThai

Washington DC

Rams Head Tavern www.ramsheadtavern.com @RamsHeadGroup

Bonefish Grill www.bonefishgrill.com @BonefishGrill

Nage www.nage.bz @NageBistro

Uncle Julio’s www.unclejulios.com @unclejulios

Founding Farmers www.wearefoundingfarmers.com @foundingfarmers

Benihana www.benihana.com @Benihana__

Morton’s www.mortons.com @Mortons

Wildfire www.wildfirerestaurant.com @WildfireRest

Matchbox Barracks Row www.matchboxdc.com @MatchboxDC

Boston Massachusetts

Petit Robert Bistro www.petitrobertbistro.com @PetitRobertBist

Franklin Southie www.franklincafe.com @FranklinCafe

Elephant Walk www.elephantwalk.com @WalkingElephant

Denver Colorado

Jax Fish House www.bigredf.com @bigredf

Bonefish Grill www.bonefishgrill.com @BonefishGrill

The Squeaky Bean www.thesqueakybean.net @TheSqueakyBean

Lola www.loladenver.com @bigredf

Maggiano’s Little Italy www.maggianos.com @Maggianos

Osaka Sushi www.osakasushi1.com @osakasushi1

Sunflower www.sunflowerrestaurant.net @SunflowerRest

White Chocolate Grill www.whitechocolategrill.com @WCGrill

The Kitchen www.thekitchencafe.com @thekitchencafe

San Francisco California

Chez Papa www.chezpapasf.com @ChezPapaResto

Bijou Restaurant & Bar www.bijouexperience.com @bijouexperience

Candybar www.candybarsf.com @candybarsf

Delfina www.delfinasf.com @CraigStoll

Donato Enoteca www.donatoenoteca.com @DonatoEnoteca

Florio www.floriosf.com @floriosf

Iluna Basque www.ilunabasque.com @ChefMattin

Restaurant Lulu www.restaurantlulu.com @RestaurantLULU

Slow Club www.slowclub.com @slowclub

La Mar Cebicheria Peruana www.lamarcebicheria.com @LaMarCebicheria

LunaParkwww.lunaparksf.com @lunaparksf

Town Hall www.townhallsf.com @townhallBBQ

Nopa www.nopasf.com @nopasf

A Cotewww.acoterestaurant.com @ACoteRestaurant

Citizen Cake www.citizencake.com @CitizenCakePRB

South Food & Wine Bar www.southfwb.com @SouthFWB

First St. Café www.firststcafe.com @firststcafe

Millennium www.millenniumrestaurant.com @MillenniumSF

Osteria Stellina www.osteriastellina.com @OsteriaStellina

Los Angeles California

Locada Del Lago www.lagosantamonica.com @LagoSantaMonica

LunaParkwww.lunaparkla.com @lunaparkla

Paul Martin’s American Bist www.paulmartinsamericanbistro.com @paulmartinsamb

Sushi Go 55 www.sushigo55.com @SushiGo55

La Grande Orange Café www.lgostationcafe.com @LaGrandeOrange

Trattoria Amici www.tamici.com @TrattoriaAmici

Yard House www.yardhouse.com @YardHouse

Two Guys From Italywww.twoguysmoorpark.com @TwoGuysMoorpark

Seattle Washington

Joule www.joulerestaurant.com @joulerestaurant

Salty’s at Redondo Beachwww.saltys.com @SaltysSeafood

The Loft www.theloftlounge.com @theloftlounge

Regatta Bar & Grille www.cphotelseattle.com @CrownePlazaSEA

Trellis www.trellisrestaurant.net @HeathmanHotel

Maximilien www.maximilienrestaurant.com @maxi_sea

Herb Farm www.herbfarm.com @Herbguy

Chicago Illinois

Frontera Grill www.rickbayless.com/restaurants @Rick_Bayless

Feast www.feastrestaurant.com @feastrestaurant

Lou Malnati’s Pizzeria www.loumalnatis.com @LouMalnatis

Flat Top Grill www.flattopgrill.com @flattopgrill

Maggiano’s Little Italy www.maggianos.com @Maggianos

Nacional 27 www.nacional27.net @Nacional27

Pinstripes www.pinstripes.com @PinstripesBstro

Shaw’s Crab House www.shawscrabhouse.com @shelleyfromshaws

Tepatulco www.tepatulco.com @Tepatulco

Blue 13 www.blue13chicago.com @Blue13Chicago

P.F. Chang’s China Bistro www.pfchangs.com @PFChangs

Province www.provincerestaurant.com @provincechicago

Wildfire www.wildfirerestaurant.com @WildfireRest

Café Ba-Ba-Reeba www.cafebabareeba.com @CafeBaBaReeba