Archive for November, 2010

November 24, 2010

2011 Northwest Foodservice Show: Partnership to Manage Socialmedia

Waiters World and Chalkboarder are extremely pleased to announce a collaborative venture providing all social media management of the 2011 Northwest Foodservice Show, . The 2011 show theme is: “Raising the Bar”.

This is the 49th year of the annual event hosted by the Oregon Restaurant & Lodging Association and the Washington Restaurant Association. Stay tuned for much more “Social Media On Demand” from this significant hospitality tradeshow.

November 9, 2010

The Artful Element of Creative Surprise

Bald, bold and brash creativity in being competitive. How many businesses operate a competitive posture like this coach and football team?

How many small and medium sized businesses think “out-of-box” to gain big results?


November 1, 2010

Tap Me On The Shoulder – Building Village

This past weekend Chalkboarder produced broad-path Social Media On Demand for our client Coffee Fest Tradeshow in Seattle. Over 8000 attendees and exhibitors gathered together at the Washington State Convention Center Friday through Sunday, making it one of the most successful shows Coffee Fest has produced in their 59 shows.

On the Friday of each Coffee Fest (there are three to four a year around the USA), Coffee Fest hosts a happy hour for exhibitors and attendees. These happy hours are crowded and very lively.

Friday night at the happy hour, I received a tap on my shoulder. Here is the dialogue:

Tap: Are you Jeff that gave the seminar on social media last fall here at Coffee Fest?

Me: Yes, I am.

Tap: I want to thank you! I wasn’t in social media and sat in on your seminar a year ago. Because of your presentation, I got into social media. You are responsible for adding $9000 a month revenue over the last nine months to my business!

Me: (genuine surprise and pleasure)

Tap: Do you want me to sell Chalkboarder for you in Los Angeles?

You can imagine my reply to this gentleman. I am truly humbled that a simple (and now I know, relatively uneducated) presentation on my part, impacted this gentleman’s business so positively. I’m pretty satisfied to hear this news, that my simple words and demonstration could bring such change to a small business.

By the way, if you are doing business in Southern California and thinking about social media, I can provide a reference to you.