September 6, 2011

Dream Job & Ending Chalkboarder

A week ago I joined Digital Coco as Director of Sales. I am closing the doors of Chalkboarder. Please direct contact to jeff@digitalcoco.com.

August 9, 2011

Spotlight On Social Good » » @amandalindhout » Amanda Lindhout » #Somalia

At Chalkboarder our mission statement clearly states we build and nurture interdependent villages. Today, we’re launching a new weekly bulletin that shares brief profiles of others around the world who seem to share this vision. Please join me in connecting with and supporting these folks and organizations. Jeff Kingman, CEO, Chalkboarder

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Amanda Lindhout

Founder, The Global Enrichment Foundation – Advancing Somali women’s leadership, building stronger communities and promoting peace.

I’m actually quite surprised that I haven’t noticed Amanda Lindhout prior to yesterday, as I’m a complete news junkie very interested in geo-affairs.

Amanda was interviewed by Anderson Cooper and Dr. Sanjay Gupta on CNN’s AC360 last night, standing in the largest refugee camp in the world, Dadaab Refugee camp in Northern Kenya.

On August 4th, Amanda participated as a leader in delivering, by convoy, food to feed 14000 Somali refugees. Amanda has history with Somalia, but I’ll ask you to go find that on your own.

Amanda, if you read this, welcome to a broader community. Your courage and leadership are inspiring.

On Twitter, you’ll find great community in the hashtag #UsGuys, #PRSCamp and #LeadershipChat, amongst others.

Stay safe out there!

August 8, 2011

Announcing New Clients at @chalkboarder

Chalkboarder is pleased to announce two new clients joining our village this past week. We’d like to share a little about them with you..

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SMALL BUSINESS SOCIAL

In our SMALL BUSINESS SOCIAL category, we’re pleased to welcome United Kingdom based SkillSetG.

SkillSetG is a startup dedicated to providing relevant employment tips/skills to college graduates internationally.

Our mission?

Chalkboarder is tasked with building out and managing an aggressive social media optimization of the client, across world cultures, targeting soon-to-be or recent college graduates. Welcome aboard, SkillSetG!

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STRATEGIC BRAND & CONCEPT DEVELOPMENT

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In our STRATEGIC BRAND & CONCEPT DEVELOPMENT category, we’re very excited about working with Jabriel Donohue, an award-winning bartender and mixologist based in Portland, Oregon USA.

Jabriel has been actively involved in helping create the dynamic reputation of several Oregon based cocktail and bartending events, including Cocktail Week.

Our mission?

Assist Jabriel with creating and opening his own unique lounge and cafe in SE Portland. Tasks include preparing the business plan, identifying partners, project management during buildout and launch, and social media optimization. We’re particularly enthused with this project as it blends two core competencies of Chalkboarder: brand/concept development and social media optimization.

Are you seeking an effective solution for your organization? Check out what Chalkboarder can do…

 

August 2, 2011

Atypical Virgo in Recovery ~ The Importance of Social Network Lists

Over the years, I’ve built some pretty large communities in social media, both for myself and for some clients. As those communities were built, my HAED (hyper-active-entrepreneurial-disorder) brain neglected a necessary task. Categorizing connections into lists and taking notes on their attributes (friends, careers, interests and relationships).

Now, today, I have a problem. It’s simply overwhelming to pay attention to key relationships, when their social networking is scattered amongst everyone’s activity. I miss stuff that I know is key and relevant, as a result.

Over the last couple months, I’ve been slowly recovering a better footing, making sure to list new folks and spending a bit of time going back and doing this with older connections. My favorite list is Met In Real Life; thanks to @RickBakas for that great suggestion.

I’ve developed broad categories mostly related to professions and interests. I look at connection’s profiles to determine where they fit.

What does putting people into lists allow me to do? How is it better for me? With lists, I can go to a category and catchup with what others are up too. It streamlines my “reading of the news” from others. For clients, it’s a great way to categorize current customers, potential customers and other areas of interest.

Are you using lists in your social networking? What works for you to manage all the incoming content?

June 26, 2011

First Use of Social Media Marketing in 1886 via Telegraph

In some of the latest social media news, Foursquare has partnered up with American Express to offer sweet deals to consumers. The evolution of social media marketing continues unabated and relentless, driven by creativity, emergent technology and consumer demand. But do you know how all this social media marketing started? Try the founder of Sears, Roebuck & Co.

In 1886, Richard Warren Sears (founder of Sears, Roebuck & Co.) was working as an agent-telegrapher at a railroad line in Minnesota. A shipment of 2500 gold pocket watches arrived at the station where he worked. As no one had asked for them and nobody wanted, he decided to buy them all. He then offered the watches to his railroad colleagues, using the telegraph to market… and sold them all at $14, earning $2per clock.

Here is what a sample message might have looked like:

-… . .- ..- – .. ..-. ..- .-.. / –. — .-.. -.. / .–. — -.-. -.- . – .– .- – -.-. …. . … / .—- ….- / . .- -.-. …. / .-. . .–. .-.. -.– / – — / — .-. / .-. .. -.-. …. .- .-. -.. / … . .- .-. …

Here is an audio file of it:

So.. perhaps the very first social media marketing message – 125 years ago? What do you think?

Oh, and here is a very funny Youtube of “Texting in the 1800s”

June 24, 2011

I Like It Rough And Slow

Written by Jeffrey J Kingman, CEO of Chalkboarder

Yes, you read the title right. I like it rough and slow. I’m a little different that way. Perhaps hardcore might be another descriptive term. Or.. someone might say “he has an appreciation for the unusual”.

You see, I find opportunities where others might discount none to be. I look for the little clues that signal these potentialities. I’m willing to venture through unusual circumstance, that others would shudder at, to perhaps find that rare gem of an opportunity.

Sorry to disappoint you, but I’m not talking about sex. Yes, I was leading you on; intentionally.

Rough Riders

I’ve always been a traveler – a bit of a nomad. I grew up that way and it in large part defines me. I feel trapped, or better, caged and bound, if I am unable to experience new vistas and experiences. I meet interesting folk this way. Sometimes, the people I meet have ability to transform and positively impact not only me, but the opportunities before Chalkboarder.

As I write this, I am up all night, at Boston South Station, waiting for the final leg of a six day journey across the USA. I boarded Amtrak Empire Builder in Oregon five and half days ago. We were almost a full day late into Chicago. Let’s look at the results from enduring lack of showers, lack of beds and lack of sleep this week.

  • Amtrak Regional Operations Director – Pacific Northwest. I bumped into this gentleman at the hotel they provided me for a half day in Chicago, between trains. An excellent representative of great customer service; honestly inquiring to my welfare and comfort. We’ll have coffee sometime later this summer.
  • Amtrak Empire Builder Cafe Car Attendant – Actually, someone I have had twice before using Amtrak between Chicago and the Pacific Northwest. We remembered each other’s names and chitchatted at length. He owns a restaurant in Milwaukee, WI and I gave him pointers on his social media.
  • Harvard Behaviorial Health Professor – my seatmate from Chicago to Boston; one heck of a conversation, culminating in contact info trade and the possibility of reconnecting for coffee on Harvard’s campus.
  • Al Jazerra English Senior Technical Producer, London UK – this young gentleman and I had an outstanding conversation in Chicago, and have already traded tweets. I’m a big news junkie and he was grilling my opinions on the political landscape of the USA. Perhaps the most solid connection of this trip, and my introductory relationship to the Arab World.
  • Brooklyn Latino – this father and daughter made the trip with me across the country. His daughter, same age as my littlest, and I shared quite a few giggles. The father, while not fluent in English, and I got to know each other and have made plans to hang in Brooklyn sometime soon, where he will introduce me to his ethnic neighborhood.
I met others, such as the young gentleman who shared the very early morning hours with me here in South Station, who is from Worcester (pronounced Wooster in these parts) and just transformed a layoff from National Grid into an excellent new opportunity. He checked out Chalkboarder’s website and immediately referred four local Boston/Worcester businesses to me.
This is why I like it rough and slow. I am most definitely in need of a shower (I stink!). I need to do laundry. I’m coffee’d out. My ass hurts from sitting. My right knee is killing me with an arthritic dullness from not walking. I took a nap on the marble floor of South Station just before writing this..
Travel by airline, as the majority of travelers do, simply does not provide you with these opportunities to connect. It simply can’t. Why?
  • Everyone is stressed out.
  • You hurry through the system in lines.
  • Time is rushed. Get here, get there, don’t talk to others – such a isolating experience and yet so ironically, all together.
  • You can’t move about and randomly get into conversations with your other travelers.
So… how do you like it? Fast quickies with strangers? Or taking the time to get to know people?
June 17, 2011

TAXI! One of the Beauties of Social Media

This morning, having breakfast, checking my smart phone, a request through Facebook chat popped up. A friend of mine, in Florida, had left her car and cell phone at another friends and was stuck at home with only a laptop.

“Jeff, can you call me a cab?”

Through Facebook chat on the smartphone, I got the Florida cab phone number and her address, and called her a cab. The dispatcher thought it was hilarious and said it was a first for him. “Hi, I’m calling from Oregon to get a cab…”

June 3, 2011

Contest: One Year Social Media for your Company – #CoffeeFest San Diego Foursquare Checkin

How’d you like to win a year of social media for your business – FREE?

Prize value over $6,000.

We’ve got a little contest that gives you that opportunity – if you are attending Coffee Fest Tradeshow in San Diego June 3 – 5, 2011. For details of what this provides your business, please click here.

To enter, simply be the person who checks in to the most booths on Foursquare during the three days of Coffee Fest this weekend. There’s a couple of other small details, but that’s basically how you can win a year of social media for your business for free.

Every booth at Coffee Fest San Diego has a Foursquare venue check-in. Enter the Show and search on Foursquare for “Coffee Fest San Diego”. You’ll see them all listed:

Interested?

Here’s the Contest Rules:

  1. Must own a small business with less than 100 employees.
  2. Must Tweet each Foursquare check in, with the hashtag #coffeefest.
  3. Must be able to prove via paid receipt that you attended Coffee Fest San Diego on the days you checked in.
So, to all you Foursquare check-in-ers ——-> GOOD LUCK!
May 23, 2011

Tradeshow Social Media: One-third-way through the #NRAShow – Twitter Analysis

The National Restaurant Show, happening in Chicago this weekend, is by far the dominant restaurant/foodservice tradeshow in North America. The National Restaurant Association website states that this show draws, on annual average, 50,000 attendees internationally over four days. This year, they state there are over 1800 exhibitors.

The Assumption

Tradeshows provide a unique opportunity to bring together industries. They offer community-building in centralized real-time, provide buyers with connective opportunities to meet sellers, provide industry specific educational opportunities and.. most importantly, have the potential to leverage all of this to broad-path long-tail effectiveness via the social web. Leverage through the social web:

  • provides exhibitors and attendees greater contact time – before, during and after
  • deepens the educational experience for attendees, both in products/services and in seminars
  • creates a broad path of micro data points, all search engine optimized, for both the tradeshow and exhibitors (and attendees, for that matter)
  • deepens the connective fabric of the industry

We’ve been following the Twitter hashtag for this event #NRAShow, since the beginning and have made some initial observations of engagement by Show attendees and exhibitors.

Before sharing these, a shout-out must go to Paul Barron, for providing a hashtag metric analysis site we could observe. Paul purchased a hashtag tracking service which can be found here for the NRA Show:  http://bit.ly/jOU8JB

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592  -  Number of Contributors to Hashtag

86  -  Number of Exhibitor Twitter Accounts Using Hashtag

506  -  Number of Non-Exhibitor Twitter Accounts Using Hashtag

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14.5%  -  Percentage of Exhibitor Twitter Accounts to Total Tweeters on Hashtag

1019  -  Average # of Followers – Exhibitors Using Hashtag

9 – Average # of Tweets During Show – Exhibitors Using Hashtag

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85.5%  -  Percentage of Non-Exhibitors to Total Tweeters on Hashtag

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4.7%  -  Percentage of Hashtag Tweeting Exhibitors to Estimated # of Show Exhibitors

1%  -  Percentage of Hashtag Tweeting Non-Exhibitors to Estimated # of Show Attendees

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Chalkboarder’s Opinions

Exhibitor adoption, as evidenced by the hashtag traffic, is still in its infancy.

Attendees are not using social media to interact with the Show.

Attendees interacting with Show exhibit hashtag useage rate six times that of exhibitors.

Show management could do a better job of marketing the social web interaction to both exhibitors and attendees.

Exhibitors could develop strategies using traditional marketing that drive potential attendees into the social web before, during and after the Show.

The National Restaurant Show has a clear opportunity to exponentially increase exhibitor exposure (sales opportunities) to attendees using the social web in future shows. Effective deployment of a comprehensive strategy should include:

  • Year round social web engagement by Show management with exhibitors and existing/potential attendees.
  • Provide exhibitors with social web tools to increase engagement between exhibitors and attendees before, during and after the Show. Such tools might include:
    • Traditional marketing “pushes” to the social web connectivity with exhibitors
    • Marketing promotions to attendees by exhibitors to connect in social media, via traditional and social web strategies
    • Provide an online database, searchable by product/service category, for visitors to the Show website to find exhibitor social web accounts – significantly prior to the Show

Wrap-up

Nothing beats getting face-to-face at a tradeshow. Social media, conducted well, considerably leverages the opportunity to bring exhibitors and attendees together during a Show. Exhibitors and attendees who have connected and conversed prior to actually meeting at Show time, make the most efficient use of their time, leading to other potentialities to present to both attendees and exhibitors.

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Notes on Data

1. List of Identified Exhibitors Using the Hashtag

Top and bottom four not used in calculations.

Twitter Account            # Followers  # Following  # Tweets

nutrilabeling                  0                  0                   67

jamesoneida                 5                  16                 12

epicuredigital                6                  5                   73

hubertco                       7                  0                   0

99apps                         25                 0                   24

vinnyoneida                  25                 85                 28

chicagobuffets             27                 87                 80

pepsicofoodserv          36                 259               24

compelcart                   41                 91                 296

winecrusader                 43                 37                 283

manualsolution              54                 103               29

adstonature                  58                 138               64

getpunchh                    65                 76                 148

mccormick4chefs          76                 80                 103

olo                               80                 63                 70

tlpriest                          85                 121               97

magictradeshows          99                 200               211

smrestaurants               130               218               188

culinitweets                   132               138               94

merchantware                136               302               110

expion                          137               41                 292

vollrathco                     151               101               221

finelinesetting               156               421               503

bungemoe                    169               222               269

hennypenny                  174               217               585

scotsmanice                 210               249               312

wineshowcasemag        233               755               4

squirrelsystems             236               455               156

grecian_delight             240               256               505

nrnjobplate                   241               153               1124

usfoodservicesf            257               516               439

ifanca                           258               300               351

cobblestoneoven          263               1172             98

capitolcups                   267               420               823

hospitalitypads             281               1003             33

intlspices                      295               950               80

chefbigshake                320               199               186

wineshield                     323               761               209

idahoanfoods               358               733               328

hobartcorp                    366               190               617

digitalmenubox             374               1012             440

fishbowljoe                   376               482               594

back2scratch                392               313               1289

thermapen                    428               477               480

heartlandhpy                 433               398               673

peoplematterceo           466               362               1029

tsbrass                         467               471               530

turtletransit                    471               942               91

wasserstrom                 480               676               871

oneida_ltd                    507               273               162

gpprofessional             508               678               960

monkeydish                  538               502               741

ssproducts                   540               1999             397

shomack12                   562               746               2980

rewardsnetwork             675               426               792

loveandquiches             691               1042             1048

socialgrub                    755               1263             163

dietzandwatson             758               996               667

openmenu                    786               1469             2237

fohbohgal                     877               488               4488

laudividni                      879               455               861

anchorhocking              881               885               2003

hospitalitysoc               937               1999             47

hospitalityrew                951               2000             30

graciousgourmet           1068             2003             1320

rubbermaidcomm          1186             325               190

fastcasual                     1307             389               1132

safeeggs                      1344             1676             1620

wileycooks                   1405             921               822

calphalon                      1561             1230             250

nrnmarketing                 1796             697               503

flatoutbread                  1926             1848             4778

viennabeef                    2315             1023             2170

eatsauca                       2343             113               75

fishbowlinc                   2514             1892             364

fohboh                         2721             1392             2767

herbalwater                   3563             3290             1644

activeion                       3653             3190             1144

communitycoffee          5626             2741             1539

wheresauca                   7278             90                 2736

elischeesecake             8404             8549             5598

emmaemail                   8709             1516             2342

googleplaces                28159           26                 924

yelp                              43375           98                 1847

livingsocial                   49668           3611             8958

pepsi                            68496           42227            3190

 2. Identifying Exhibitors that were using the hashtag was conducted by reading the tweetstream. A few of the accounts were not “official” exhibitor accounts, but either identify themselves in their Twitter handle, bio or by tweeting that they were exhibiting for a company they work for and gave a booth number.

April 30, 2011

Social Media Profession Saturation?

Is the profession of social media becoming competitively saturated?

Early adoption of social media led to great communicators becoming industry leaders as social media professionals.

Communicational icons, such as Amber Naslund, Brian Solis, Paul Barron and Chris Brogan sprinted out of the gate, blazing a new industry called social media.

As the growth of social media has exploded, giving rise to official professional associations such as Social Media Club and educational programs such as “boot camps” and Portland State University’s Digital Marketing Strategies Certificate, leaders in this industry – the true professionals – have eschewed monikers such as “guru”, distancing themselves from too-narrowly focused “ninjas” and those out for a quick buck.

In a conversation last week with a significant franchisee of Papa Murphy’s Pizza brand (with tens of locations and direct corporate HQ relationship), it was shared that they are approached three or more times a week by so-called social media professionals, offering to “build them a Facebook fanpage”. The franchisee laughed in frustration, stating they had established a strong gate-keeper, because nearly all of these approaches were unable to provide the metrics ability businesses require.

On another front, the critique of traditional public relations and marketing firms was heavy over the last few years – that they didn’t “get” social media. With these traditional communication providers unable to advantage social media for their clients, the clients turned to either outsourcing or handling it themselves. As recently as December 2010, I was approached by a national public relations firm seeking a statement of Chalkboarder’s social media abilities – that they could subcontract for the benefit of their clients. Many of these communication firms have now put serious investment into gaining that social media knowledge in the last 18 months.

My question is this: as traditional public relations and marketing firms increasingly offer skilled social media services to their clients, does this reduct the opportunities for other talented communication/social media professionals? Are brands going to return to their public relations/marketing firms that they have had prior relationships with and eschew social media professionals that “got it” early on? Is the industry becoming crowded? Is there value to membership in a social media professional association like Social Media Club versus more traditional associations like the American Marketing Association or Public Relations Society of America?

An additional question would be – how can brands determine the true reach and effectiveness of social media service providers?

Jeffrey J Kingman, CEO – Chalkboarder

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